+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

Marketing Project Topics with available Materials

ASSESSMENT OF CUSTOMER SERVICE MANAGEMENT ON COMPANY DEVELOPMENT (A CASE STUDY OF UNITY BANK PLC, UYO) ABSTRACT This research on the topic “Effect of customer services management on company development” seeks to investigate the impacts of customer services practitioners and their corresponding roles in company growths and developments. Eight... Continue Reading
  • Type:Project
  • ID:MKT0969
  • Pages:68
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT It was in recognition of the fact that a favourable attitude towards locally manufactured textiles in needed for the Nigeria textile industry to survive the present intense competition with foreign textile, that this research work was born. The work is a study of the Marketability of made-in-Nigeria... Continue Reading
  • Type:Project
  • ID:MKT0968
  • Pages:168
  • Chapters:5
  • Methodology:chi-square
  • Reference:YES
CHAPTER ONE INTRODUCTION 1.1 PREAMBLE Every firm, private or public at one stage or the other is faced with long-term investment decisions which automatically lead to long-term capital requirement. Financing the firm’s investment may either be by increasing owners’ claim (Equity),... Continue Reading
  • Type:Project
  • ID:MKT0967
  • Pages:86
  • Chapters:5
  • Methodology:Regression Analysis
  • Reference:YES
ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved... Continue Reading
  • Type:Project
  • ID:MKT0966
  • Pages:57
  • Reference:YES
ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by... Continue Reading
  • Type:Project
  • ID:MKT0965
  • Pages:95
  • Reference:YES
ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: a. to identify marketing strategies that can be implemented in order to increase the sales and... Continue Reading
  • Type:Project
  • ID:MKT0964
  • Pages:80
  • Reference:YES
ABSTRACT This work was to reflect on the attitude of consumers to sales promotion in Enugu Metropolis. This study became necessary considering the huge some of money which organization generally spent on sales promotion in order to affect consumers attitude. aking cognizance of the above, it is therefore became imperative to know if the game worth... Continue Reading
  • Type:Project
  • ID:MKT0963
  • Pages:104
  • Reference:YES
ABSTRACT The project on the impact of promotional activities on the marketing Golden morn product in Enugu metropolis. The objective of the study is to determine how customers are satisfied with product Personal interview and questionnaire were used to collect the data from respondents, percentage was used to analyses that and chi-square... Continue Reading
  • Type:Project
  • ID:MKT0962
  • Pages:155
  • Reference:YES
1.1 INTRODUCTION Advertising is one of the veritable promotional tools designed to promote and market organizational products. It plays a very important role in the efficient marketing of products or goods and services. Generally speaking, companies exist to produce and market products. This objectives cannot be actualized if the manufactured... Continue Reading
  • Type:Project
  • ID:MKT0961
  • Pages:109
  • Reference:YES
INTRODUCTION Nigeria is made of people who engage themselves in different types of occupation. These people introduce goods and services of varying under which places rental services falls. Places rentals services is an entertainment packaging company which was established by decerning individuals in whose main objective was the provision of... Continue Reading
  • Type:Project
  • ID:MKT0960
  • Pages:57
  • Reference:YES
ABSTRACT The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine thee impact of public relation on increase customers patronage. To know how public relation helped in proving communication between... Continue Reading
  • Type:Project
  • ID:MKT0959
  • Pages:74
  • Reference:YES
ABSTRACT This study examined the effectiveness of marketing communication mix in creating awareness of a brand (A case study of Unilever Nigeria PLC). The study sought to know the effect of communication mix in marketing of a brand. (With particular reference on Advertising, personal selling, sales promotion, public relation, pair and exhibition)... Continue Reading
  • Type:Project
  • ID:MKT0958
  • Pages:68
  • Reference:YES
ABSTRACT This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher... Continue Reading
  • Type:Project
  • ID:MKT0957
  • Pages:82
  • Reference:YES
INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Commercial Bank System shares a very important characteristic with other members of the financial sector and the rest of the business community; the desire to maximize profits and expand its share of the market. Commercial banks are profit-making enterprises and as such they share with other businesses... Continue Reading
  • Type:Project
  • ID:MKT0956
  • Pages:119
  • Reference:YES
ABSTRACT This research was designed to identify the effects of market segmentation on firm’s performance (a case study of Globacom communications). Theoretically, the primary motive of a firm carrying on market segmentation exercise is to develop a better understanding of the total market place, make a rational choice of market segment that best... Continue Reading
  • Type:Project
  • ID:MKT0955
  • Pages:40
  • Reference:YES
ABSTRACT This particular research is a study of clear understanding of distribution system in the marketing of consumer goods and factors that affect their achievement. Distribution system is believed to play a prominent and significant role in attainment of company’s sales and objectives. This approach helps producers achieve marketing tasks... Continue Reading
  • Type:Project
  • ID:MKT0954
  • Pages:59
  • Reference:YES
ABSTRACT The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective ere formulated. - To know whether Juhel pharmaceuticals conducts marketing research - To determine the impact of marketing research on the company’s profitability primary and secondary... Continue Reading
  • Type:Project
  • ID:MKT0953
  • Pages:55
  • Reference:YES
ABSTRACT This study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staff were studied as well as their business consumer... Continue Reading
  • Type:Project
  • ID:MKT0952
  • Pages:122
  • Reference:YES
ABSTRACT The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of beverage in the country particularly at Enugu. This is in the view of making... Continue Reading
  • Type:Project
  • ID:MKT0951
  • Pages:50
  • Reference:YES
ABSTRACT The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of beverage in the country particularly at Enugu. This is in the view of making... Continue Reading
  • Type:Project
  • ID:MKT0950
  • Pages:50
  • Reference:YES
ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study... Continue Reading
  • Type:Project
  • ID:MKT0949
  • Pages:80
  • Reference:YES
INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by... Continue Reading
  • Type:Project
  • ID:MKT0948
  • Pages:59
  • Reference:YES
ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study... Continue Reading
  • Type:Project
  • ID:MKT0947
  • Pages:80
  • Reference:YES
INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by... Continue Reading
  • Type:Project
  • ID:MKT0946
  • Pages:59
  • Reference:YES
INTRODUCTION BACKGROUND OF HE STUDY Before now, hike in 1960’s public relation practice was not popular, only a few Nigerians knew what public relation was, until the recent past when public relations practice and public relations programmes and activities were considered as the powerful tools for co-ordinating human and business image. The... Continue Reading
  • Type:Project
  • ID:MKT0945
  • Pages:97
  • Reference:YES
INTRODUCTION BACKGROUND OF HE STUDY Before now, hike in 1960’s public relation practice was not popular, only a few Nigerians knew what public relation was, until the recent past when public relations practice and public relations programmes and activities were considered as the powerful tools for co-ordinating human and business image. The... Continue Reading
  • Type:Project
  • ID:MKT0944
  • Pages:97
  • Reference:YES
ABSTRACT The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used... Continue Reading
  • Type:Project
  • ID:MKT0943
  • Pages:49
  • Reference:YES
ABSTRACT The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used... Continue Reading
  • Type:Project
  • ID:MKT0942
  • Pages:49
  • Reference:YES
INTRODUCTION Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean... Continue Reading
  • Type:Project
  • ID:MKT0941
  • Pages:50
  • Reference:YES
INTRODUCTION Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean... Continue Reading
  • Type:Project
  • ID:MKT0940
  • Pages:50
  • Reference:YES
ABSTRACT The aim of this study is to examine and determine the effects of uniform pricing policy in the marketing of petroleum products in Nigeria. Data were collected from primary and secondary data. The major data collection instrument is the questionnaire. The data were presented in table as frequency distribution and analyzed with frequencies... Continue Reading
  • Type:Project
  • ID:MKT0939
  • Pages:78
  • Reference:YES
ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main... Continue Reading
  • Type:Project
  • ID:MKT0938
  • Pages:71
  • Reference:YES
ABSTRACT Companies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. The... Continue Reading
  • Type:Project
  • ID:MKT0937
  • Pages:27
  • Reference:YES
ABSTRACT Variation in size and sex of respondent place of residence of respondent most preferred medium of communication occupation of respondents interest in telecommunication. Telecom firms patronize by respondents period of operating an account with the firms types of accounts operated respondents rating of the present performance of the... Continue Reading
  • Type:Project
  • ID:MKT0936
  • Pages:78
  • Reference:YES
ABSTRACT This research is an investigation inquiry into the pricing strategies for marketing of new products of extra Isol household disinfectant, A case study of Hardis and Dromedias Limited, located at Enugu, Enugu state, Nigeria. A survey method of research in collecting data firms. The sample used in carrying these research work is random... Continue Reading
  • Type:Project
  • ID:MKT0935
  • Pages:86
  • Reference:YES
ABSTRACT This study on the consumer preference for toothpaste brands in Enugu metropolis Enugu state is intended to closely understand how consumers make their brand choice. The objective of the study is as follows: to find out the major factors that influence consumers preference of toothpaste brands. To identify consumers preference for... Continue Reading
  • Type:Project
  • ID:MKT0934
  • Pages:81
  • Reference:YES
ABSTRACT This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study. The research study also designed to find whether and how managers... Continue Reading
  • Type:Project
  • ID:MKT0933
  • Pages:83
  • Reference:YES
INTRODUCTION for bank to survive in today’s growing dynamic highly competitive bank environment the marketing of the banking service is indeed inevitable so that they can serve its customers with a well tail over package and creating programme in order to meet adequately the various needs of its customers and other company specific requirements.... Continue Reading
  • Type:Project
  • ID:MKT0932
  • Pages:10
  • Reference:YES
ABSTRACT This research project is very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also... Continue Reading
  • Type:Project
  • ID:MKT0931
  • Pages:88
  • Reference:YES
ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading
  • Type:Project
  • ID:MKT0930
  • Pages:49
  • Reference:YES
ABSTRACT This project was carried out to examine promotional strategies in the management of supermarket. The main objective was to know the impact of promotional strategies in supermarket and also to know the composition of Promotional strategies within the supermarket. The survey research method was adopted. It was discovered that promotional... Continue Reading
  • Type:Project
  • ID:MKT0929
  • Pages:60
  • Reference:YES
ABSTRACT Marketing strategies have been the effective tools available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ). Telecommunication industries is not left out, an attempts is made to evaluate the extend to which the... Continue Reading
  • Type:Project
  • ID:MKT0928
  • Pages:108
  • Reference:YES
ABSTRACT The growing need for need for more efficient ways of managing product brands in the face of a highly competitive market has become of major concern to marketing firms and organizations particularly Nigeria Bottling company. The had let to this study which is effective brand in management of NBC’c products is effectively managed. - To... Continue Reading
  • Type:Project
  • ID:MKT0927
  • Pages:55
  • Reference:YES
ABSTRACT This project is concerned with the problem and prospects of small- scale industries (SSI) in Enugu south local government area of Enugu state. The industries researched are grouped under services manufacturing and construction. These industries are faced which many different problems. It will interest the reader to know more about these... Continue Reading
  • Type:Project
  • ID:MKT0926
  • Pages:56
  • Reference:YES
ABSTRACT This project works made emphasis on the marketing of frozen fish. The object of this study is find out the marketing of frozen fish problem faced by the marketer and the entire people of Udi local government area of Enugu state. Questionnaire was used to elicit information from most marketers and other related people of Udi local... Continue Reading
  • Type:Project
  • ID:MKT0925
  • Pages:31
  • Reference:YES
ABSTRACT This study is a research of the Enugu State civil service commission the purpose of the study includes: 1 to find out whether civil servants actually preferring below standard. 2 To find out whether productivity is rely declining in the civil service. 3 To find out what the cause are in the civil service. 4 To find out the measures to be... Continue Reading
  • Type:Project
  • ID:MKT0924
  • Pages:75
  • Reference:YES
ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G. A Council was carried out with the some for the following objectives. To evaluate the possible means of reducing or removing entirely the activities of middlemen to remove the problem of heading.... Continue Reading
  • Type:Project
  • ID:MKT0923
  • Pages:118
  • Reference:YES
The most important meaning of a product is what it means to the customer. Pen, for instance, may be a product to the manufacturer, but to the customer, it means a device for writing. What the producer considers as the consumer’s benefit may be at variance’ with what the consumer actually sees or perceive. Awa (2002) defined a product as... Continue Reading
  • Type:Project
  • ID:MKT0922
  • Pages:57
  • Reference:YES
Abstract This project is aimed to examine the importance of marketing research to new product development. The project is make concerned with specific kind of marketing research to adopt in developing of a product in an organization. Chapter one deals with introduction of the study, the need of marketing research in an organization. The objective... Continue Reading
  • Type:Project
  • ID:MKT0921
  • Pages:34
  • Reference:YES
ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by customers and equally to suggest possible solutions to the problem. Relevant work relating to this project was reviewed in order to get more... Continue Reading
  • Type:Project
  • ID:MKT0920
  • Pages:90
  • Reference:YES
ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by customers and equally to suggest possible solutions to the problem. Relevant work relating to this project was reviewed in order to get more... Continue Reading
  • Type:Project
  • ID:MKT0919
  • Pages:90
  • Reference:YES
ABSTRACT This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes. The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers and... Continue Reading
  • Type:Project
  • ID:MKT0918
  • Pages:52
  • Reference:YES
ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify packaging as a promotional in order to increase sales and profitability of the product. b. To... Continue Reading
  • Type:Project
  • ID:MKT0917
  • Pages:69
  • Reference:YES
ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify packaging as a promotional in order to increase sales and profitability of the product. b. To... Continue Reading
  • Type:Project
  • ID:MKT0916
  • Pages:69
  • Reference:YES
ABSTRACT The topic treated in this project is “the effects of sales force motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim to have treated all the aspects of the literature covered in the topic within this skeletal outfit. It attempts to identity the various... Continue Reading
  • Type:Project
  • ID:MKT0915
  • Pages:48
  • Reference:YES
ABSTRACT The topic treated in this project is “the effects of sales force motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim to have treated all the aspects of the literature covered in the topic within this skeletal outfit. It attempts to identity the various... Continue Reading
  • Type:Project
  • ID:MKT0914
  • Pages:48
  • Reference:YES
ABSTRACT This work was to reflect on the attitude of consumers to sales promotion in Enugu Metropolis. This study became necessary considering the huge some of money which organization generally spent on sales promotion in order to affect consumers attitude. aking cognizance of the above, it is therefore became imperative to know if the game worth... Continue Reading
  • Type:Project
  • ID:MKT0913
  • Pages:102
  • Reference:YES
ABSTRACT This work was to reflect on the attitude of consumers to sales promotion in Enugu Metropolis. This study became necessary considering the huge some of money which organization generally spent on sales promotion in order to affect consumers attitude. aking cognizance of the above, it is therefore became imperative to know if the game worth... Continue Reading
  • Type:Project
  • ID:MKT0912
  • Pages:102
  • Reference:YES
ABSTRACT This work was on the problem and prospect of marketing in small scale industries in Nigeria (A case study of Wilson group of companies Nsukka). The researcher set out with the following objectives. - To determine of the marketing constitute a problem to the company. - To find out the extent to which government assists small scale... Continue Reading
  • Type:Project
  • ID:MKT0911
  • Pages:122
  • Reference:YES
ABSTRACT With the transformation of the banking sub – sector from seller market and its aim chair banking marketing, the environment naturally become very competitive in the light of the above banks required efficient customer satisfaction to survive in the industry This work therefore, focused on how application of marketing strategies can help... Continue Reading
  • Type:Project
  • ID:MKT0910
  • Pages:41
  • Reference:YES
ABSTRACT This study is based on x – raying financial distress in the banking sector, the apex transaction boot of our economy. It is however interesting to note that this study not only would expose also would examine the various mechanism that have been put in place, mostly and especially in the sector, for the handling of thesis may harm in... Continue Reading
  • Type:Project
  • ID:MKT0908
  • Pages:38
  • Reference:YES
ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future... Continue Reading
  • Type:Project
  • ID:MKT0907
  • Pages:98
  • Reference:YES
ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to an decrease in the level of demand of good or services of its continuity in... Continue Reading
  • Type:Project
  • ID:MKT0906
  • Pages:34
  • Reference:YES
ABSTRACT This work was on the problem and prospect of marketing in small scale industries in Nigeria (A case study of Wilson group of companies Nsukka). The researcher set out with the following objectives. - To determine of the marketing constitute a problem to the company. - To find out the extent to which government assists small scale... Continue Reading
  • Type:Project
  • ID:MKT0905
  • Pages:122
  • Reference:YES
ABSTRACT With the transformation of the banking sub – sector from seller market and its aim chair banking marketing, the environment naturally become very competitive in the light of the above banks required efficient customer satisfaction to survive in the industry This work therefore, focused on how application of marketing strategies can help... Continue Reading
  • Type:Project
  • ID:MKT0904
  • Pages:41
  • Reference:YES
ABSTRACT This study is based on x – raying financial distress in the banking sector, the apex transaction boot of our economy. It is however interesting to note that this study not only would expose also would examine the various mechanism that have been put in place, mostly and especially in the sector, for the handling of thesis may harm in... Continue Reading
  • Type:Project
  • ID:MKT0902
  • Pages:38
  • Reference:YES
ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prosper in the future... Continue Reading
  • Type:Project
  • ID:MKT0901
  • Pages:98
  • Reference:YES
ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to an decrease in the level of demand of good or services of its continuity in... Continue Reading
  • Type:Project
  • ID:MKT0900
  • Pages:34
  • Reference:YES
This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary for any... Continue Reading
  • Type:Project
  • ID:MKT0899
  • Pages:103
  • Reference:YES
This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary for any... Continue Reading
  • Type:Project
  • ID:MKT0898
  • Pages:103
  • Reference:YES
Literature Review Conceptual Framework of the study - - Insurance Marketing and Market Segmentation Importance of Segmentation to Insurance Companies An Evaluation of the Nigerian Insurance Market Segment Market segmentation implementation challenges... Continue Reading
  • Type:Project
  • ID:MKT0897
  • Pages:103
  • Reference:YES
ABSTRACT Marketing of Church Services are established to deliver services to the people of God. Are these services made to satisfy the congregation, themselves or the priest? The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language,... Continue Reading
  • Type:Project
  • ID:MKT0896
  • Pages:54
  • Reference:YES
ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated. Apart... Continue Reading
  • Type:Project
  • ID:MKT0895
  • Pages:134
  • Reference:YES
ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by... Continue Reading
  • Type:Project
  • ID:MKT0894
  • Pages:96
  • Reference:YES
ABSTRACT Commercial bank in Nigeria render services like cash depository, agency services and granting of credit facilities such as over draft, loans etc. And this can be said to be the stock in trade of the commercial banks. This should be effectively carried out through the use of marketing strategies. Marketing is a new science in the service... Continue Reading
  • Type:Project
  • ID:MKT0893
  • Pages:34
  • Reference:YES
ABSTRACT This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis). To carry out the research work the some of the following objective were set out. To find out the problem associated with the pricing system of communication comparing. To make appropriate... Continue Reading
  • Type:Project
  • ID:MKT0892
  • Pages:70
  • Reference:YES
ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compaesed the event... Continue Reading
  • Type:Project
  • ID:MKT0891
  • Pages:89
  • Reference:YES
INTRODUCTION BACKGROUND OF THE STUDY Banking transactions in some selected local government in Enugu such as Udi, Ezeagu Udoji is not new to us as we have been practicing this system for over thirty years after independence. However it is on this background that two systems of operations were adopted for effectiveness and efficiency of the product... Continue Reading
  • Type:Project
  • ID:MKT0890
  • Pages:84
  • Reference:YES
ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include: - To determine the impact of personal selling on the marketing of Milo. - To find out whether... Continue Reading
  • Type:Project
  • ID:MKT0889
  • Pages:87
  • Reference:YES
ABSTRACT The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. It went further to state the problem to be studies... Continue Reading
  • Type:Project
  • ID:MKT0888
  • Pages:86
  • Reference:YES
ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as... Continue Reading
  • Type:Project
  • ID:MKT0887
  • Pages:76
  • Reference:YES
ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’... Continue Reading
  • Type:Project
  • ID:MKT0886
  • Pages:95
  • Reference:YES
ABSTRACT This project work was on the distribution management in brewery industry (A case study of Nigeria Brewery Plc). The objectives of the study were: To ascertain whether the company has sufficient number of functional distribution vans. To find out if the company have dependable source of raw material from the objectives of the study for hp... Continue Reading
  • Type:Project
  • ID:MKT0885
  • Pages:117
  • Reference:YES
ABSTRACT This research work evaluates the effectiveness of personal selling strategies in marketing of table water and juice drinks in abia state, Nigeria. Water resources are natural assets that create flows of goods and services over time. One of the ways one can make money in Nigeria today is by investing in table water or sachet water... Continue Reading
  • Type:Project
  • ID:MKT0884
  • Pages:49
  • Reference:YES
ABSTRACT This research work is based on consumption patterns and preferences switching among consumers from foreign to local rice in umuahia metropolis abia state, Nigeria. Over the years The Nigerian food sector has been characterised by excess demand over supply, through primarily to a high population growth rate of about 3% per annum, high rate... Continue Reading
  • Type:Project
  • ID:MKT0883
  • Pages:40
  • Reference:YES
ABSTRACT This research work evaluates influence of packaging on the marketing of consumer goods. (a study of starline nigeria limited.). packaging is considered a mode of competition due to the fact that consumers have become more affluent. Another reason is their increased demand on processed items and manufactured goods. Companies have started... Continue Reading
  • Type:Project
  • ID:MKT0882
  • Pages:55
  • Reference:YES
ABSTRACT Beer is an alcoholic drink. Its wire consumption by people around the world dates back to prehistoric times. it is the most widely consumed alcoholic beverage in the world after water and tea (Meristem, 2014). People consume it for various reasons. It could be as a component of the standard diet for hygienic or medical reasons, for... Continue Reading
  • Type:Project
  • ID:MKT0881
  • Pages:31
  • Reference:YES
ABSTRACT This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South-East. The major objective of this work is to examine the comparative implications of motivation on sales force performance in manufacturing and service companies. Sales force are not active and effective as... Continue Reading
  • Type:Project
  • ID:MKT0880
  • Pages:135
  • Reference:YES
ABSTRACT The study as the impacts of marketing logistics on the corporate profitability in the industry a ( case study of NBPLC,ENUGU IC) was carried out with the following objectives: To determine if consumers are satisfied with the marketing logistics strategies adoptioned by Nigeria brewery plc Enugu. To offer solutions and suggestion on how to... Continue Reading
  • Type:Project
  • ID:MKT0879
  • Pages:78
  • Reference:YES
ABSTRACT The purpose of this research is to investigate into the impact of motivation on productivity of employees . This research was carried out in Ho Branch of Gemini Life Insurance Company where 27 respondents made up of all employees were selected to complete a questionnaire asking them to indicate the level of importance attached to listed... Continue Reading
  • Type:Project
  • ID:MKT0878
  • Pages:39
  • Reference:YES
INTRODUCTION An examination corporate image management has led to the rise of stakeholder management in a complex market environment in the Nigeria, United States, Europe and Asian regions. Today’s corporations have paid substantial attention to the three key concepts, corporate reputation (CR), corporate image management , and stakeholder... Continue Reading
  • Type:Project
  • ID:MKT0877
  • Pages:70
  • Reference:YES
ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as... Continue Reading
  • Type:Project
  • ID:MKT0876
  • Pages:74
  • Reference:YES
ABSTRACT Today in the global market environment, there are many buyers, these buyers differ in one or more variable. Thus, the differences may include the wants, purchasing power, geographical location, buying attitudes, any of these variables stand as a basis of segmenting a market. Segmentation is a marketing terminology used in the marketing... Continue Reading
  • Type:Project
  • ID:MKT0875
  • Pages:70
  • Reference:YES
ABSTRACT On a daily basis, advertising messages are churned out to the general public through the electronic media, print media and outdoor media. The overall objective is to get the general public to be aware of their products, services and ideals. The general public on the other hand is conservative, skeptical and hard to shift from established... Continue Reading
  • Type:Project
  • ID:MKT0874
  • Pages:76
  • Reference:YES
ABSTRACT This research project focused on the consumer protection laws in Nigeria and its implications on Nigerian consumers. The researchers utilized both secondary primary data sources in order to gain insight on consumer protection laws in Nigeria and its implications. Questionnaire was carefully designed to obtain relevant information from... Continue Reading
  • Type:Project
  • ID:MKT0873
  • Pages:103
  • Reference:YES
ABSTRACT The research topic is the effective marketing strategies for colour photo processing services using Jonatex ultra modern colour lab, as a case study was motivated by the necessity to find out why Jonatex have been successful with in its short period of existence. Three hypothesis were formulated, to text for hypothesis (a) Whether... Continue Reading
  • Type:Project
  • ID:MKT0872
  • Pages:88
  • Reference:YES
ABSTRACT This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study . Family planning is the process of determining the number ,time and spacing of child birth in order to protect the health of mothers, children, and as well as minimize ill-health and early death. The research... Continue Reading
  • Type:Project
  • ID:MKT0871
  • Pages:90
  • Reference:YES
Abstract. This study assessed the effect of demographic variables on the purchase of fashion related products using students of Abia State University, Uturu as the case study . A total of 100 respondents were investigated using the cross-sectional survey research method of data collection. Data generated were presented in tables and charts for... Continue Reading
  • Type:Project
  • ID:MKT0870
  • Pages:71
  • Reference:YES
Abstract This study assessed the role of consumer protection agencies on the consumer in Nigeria using the people living in Aba. A total of 105 respondents were investigated using the cross-sectional survey research method of data collection.Data generated were presented in tables and charts for fast interpretation; analyzed by the use of simple... Continue Reading
  • Type:Project
  • ID:MKT0869
  • Pages:67
  • Reference:YES
Abstract This study investigated the effect of psychological variables on the purchase of fashion related products using fashion consumers in Anambra and Imo States. A total of 145 respondents were studied. Stated hypotheses were tested using the Ordinary Least Square (OLS) involving the Ordinal Multiple Regression Analysis using Findings revealed... Continue Reading
  • Type:Project
  • ID:MKT0867
  • Pages:68
  • Reference:YES
ABSTRACT Advertisement is the oil in the running wheels of every successful business venture be it corporate, small, medium or large scale. Tourism as we all know is a very broad and lucrative business that requires and involves a lot of marketing strategies and planning to be made successful. One major and critical component of the tourism... Continue Reading
  • Type:Project
  • ID:MKT0866
  • Pages:92
  • Reference:YES
ABSTRACT This project work is on the impact of information technology in the banking industry. And Sky Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem. The population of the study comprises of the personal of Sky Bank and the customers that patronize their services.... Continue Reading
  • Type:Project
  • ID:MKT0865
  • Pages:85
  • Reference:YES
ABSTRACT The researcher work examined that impact of Effectiveness Branding on the 2011-2008 Sales volume of NBL Plc. The study made use of primary and secondary data, primary data was sourced from questionnaire and oral interview, while secondary data came from text books, magazines, newspapers and journals. The research instrument used in... Continue Reading
  • Type:Project
  • ID:MKT0864
  • Pages:75
  • Reference:YES
ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: • To find out the effectiveness of personal selling of Emenite in creating customers awareness of their... Continue Reading
  • Type:Project
  • ID:MKT0863
  • Pages:65
  • Reference:YES
ABSTRACT This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu. The objective of the study include the following To find out if pz industries considered promotion as varitable tool for their product To ascertain the impact of promotion on the marketing of detergent with peculiar... Continue Reading
  • Type:Project
  • ID:MKT0862
  • Pages:45
  • Reference:YES
ABSTRACT This study is based on x – raying financial distress in the banking sector, the apex transaction boot of our economy. It is however interesting to note that this study not only would expose also would examine the various mechanism that have been put in place, mostly and especially in the sector, for the handling of thesis may harm in... Continue Reading
  • Type:Project
  • ID:MKT0861
  • Pages:38
  • Reference:YES
ABSTRACT With the transformation of the banking sub – sector from seller market and its aim chair banking marketing, the environment naturally become very competitive in the light of the above banks required efficient customer satisfaction to survive in the industry This work therefore, focused on how application of marketing strategies can help... Continue Reading
  • Type:Project
  • ID:MKT0859
  • Pages:41
  • Reference:YES
ABSTRACT This work was on the problem and prospect of marketing in small scale industries in Nigeria (A case study of Wilson group of companies Nsukka). The researcher set out with the following objectives. - To determine of the marketing constitute a problem to the company. - To find out the extent to which government assists small scale... Continue Reading
  • Type:Project
  • ID:MKT0858
  • Pages:122
  • Reference:YES
ABSTRACT   This research work is on market segmentation as a competitive strategy in manufacturing companies, a study of Sunseed Oil Mills Plc., Zaria. The major problem noted is lack of market segmentation knowledge and its importance which has a negative effect on the company’s competitive strategy. 47 copies of questionnaires were... Continue Reading
  • Type:Project
  • ID:MKT0857
  • Pages:70
  • Reference:YES
ABSTRACT The Impact of Information and Computer Technology – ICT on the Marketing of Automobile Product in Nigeria A Case of Mercedes Benz Anammco Limited Enugu. This study was carried out under five chapters which was beneficiary to the management, researcher as well as others for the coming research works. The population of the study include... Continue Reading
  • Type:Project
  • ID:MKT0856
  • Pages:53
  • Reference:YES
Cost control is a vital instrument for the survival of any business organization. The aim of this work the impact of cost control in a Brewing Industry a case study of Nigeria Breweries Plc. 9th Mile Enugu metropolis is to x-ray the conceptual insight of cost control techniques and ascertain whether in practical situation those techniques in the... Continue Reading
  • Type:Project
  • ID:MKT0855
  • Pages:64
  • Reference:YES
ABSTRACT Research has become an important dimension of marketing. A country like Japan, noted for its technological feats and superior quality products, has attained its position through research. In Japan marketing research has been out in the forefront of business operations. But in Nigeria, the story is different. Most organizations in the... Continue Reading
  • Type:Project
  • ID:MKT0854
  • Pages:52
  • Reference:YES
ABSTRACT This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way. Ohha community bank was establish in 1997 and has been since entertaining their customers with services.... Continue Reading
  • Type:Project
  • ID:MKT0853
  • Pages:73
  • Reference:YES
ABSTRACT In this study, an attempt was to determine the acceptability or otherwise of locally manufactured cosmetics in Enugu Urban. In chapter one of this project is the introduction which contains the back of the study, here Nigeria based so much on foreign made cosmetics before locally made was encouraged. In chapter two, the literature review,... Continue Reading
  • Type:Project
  • ID:MKT0852
  • Pages:30
  • Reference:YES
ABSTRACT This project work was an attempt to investigate the place of personal selling in the achievement of organizational goal. The main objective were; to examine the importance of personal selling as promotional tools to the Hardis and Dromedas Nigeria limited, to examine the different tools available to the motivation of the members of the... Continue Reading
  • Type:Project
  • ID:MKT0851
  • Pages:79
  • Reference:YES
ABSTRACT This research work studied the role of advertising in the marketing of new Businesses (A case study of Shoprite Enugu). New business like other businesses is faced with or centres on the quality of product to be given to the consumers. This study as carried out to an extent to which advertising is adopted by business in Enugu generally... Continue Reading
  • Type:Project
  • ID:MKT0850
  • Pages:102
  • Reference:YES
Abstract This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet water. The objective is to find out if their products have very wide demand within Enugu metropolis. To determine the rate of satisfaction... Continue Reading
  • Type:Project
  • ID:MKT0849
  • Pages:133
  • Reference:YES
ABSTRACT Modern marketing companies are increasing, recognizing the value of an effective communication and promotion Programme for their entire public. This includes Beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this project dealt on the “The Impact of Promotional... Continue Reading
  • Type:Project
  • ID:MKT0848
  • Pages:82
  • Reference:YES
INTRODUCTION 1.1 BACKGROUND TO THE STUDY In this country today, many business organizations are established and they strive for the actualization of profit making objectives. However, for any business organization to succeed, it must incorporate some elements of marketing programme into its policies and programes. Therefore, for us to effectively... Continue Reading
  • Type:Project
  • ID:MKT0847
  • Pages:107
  • Reference:YES
ABSTRACT The theme of the study is an evaluation of leadership style and its effects on employee’s attitude (a case study of Nike Lake Resort Hotel, Enugu). Inadequate information and misconceptions about leadership styles that is appropriate in organizational structure perse have led to several ugly consequences strike actions, creation of... Continue Reading
  • Type:Project
  • ID:MKT0846
  • Pages:82
  • Reference:YES
ABSTRACT This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher... Continue Reading
  • Type:Project
  • ID:MKT0845
  • Pages:83
  • Reference:YES
ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: a. to identify marketing strategies that can be implemented in order to increase the sales and... Continue Reading
  • Type:Project
  • ID:MKT0844
  • Pages:81
  • Reference:YES
ABSTRACT This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu). The researcher setout with the following objectives. To find out if quality of products is a problem to Encristo Pharmaceutical Industry. To find out... Continue Reading
  • Type:Project
  • ID:MKT0843
  • Pages:120
  • Reference:YES
ABSTRACT A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative. Workers almost in every sector of... Continue Reading
  • Type:Project
  • ID:MKT0842
  • Pages:60
  • Reference:YES
ABSTRACT This work was on the Promotional Strategies for the marketing of educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of the... Continue Reading
  • Type:Project
  • ID:MKT0841
  • Pages:74
  • Reference:YES
ABSTRACT This research work was a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough Expectorant in Umuahia Metropolis was effective or not. The research also looked at how the project is fairing in the market. Both primary and secondary data were... Continue Reading
  • Type:Project
  • ID:MKT0840
  • Pages:142
  • Reference:YES
ABSTRACT The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The researcher also looked at how the product is fairing in the market. Both primary and secondary data were collected to... Continue Reading
  • Type:Project
  • ID:MKT0839
  • Pages:81
  • Reference:YES
ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new products in the market and the percentage that succeeds, one would discover that... Continue Reading
  • Type:Project
  • ID:MKT0838
  • Pages:75
  • Reference:YES
TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Table of contents CHAPTER ONE Introduction Background of the study Statement of the problem Objectives of the study Significance of the study Scope of the study Research hypothesis Scope and limitation of study Definition of terms CHAPTER TWO LITERATURE REVIEW CHAPTER THREE... Continue Reading
  • Type:Project
  • ID:MKT0837
  • Pages:64
  • Reference:YES
TABLE OF CONTENTS TITLE PAGE APPROVAL PAGE DEDICATION ACKNOWELDGEMENT PREFACE TABLE OF CONTENTS CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY STATEMENT OF THE PROBLEM OBJECTIVES OF THE STUDY FORMULATION OF HYPOTHESIS SIGNIFICANCE OF THE STUDY SCOPE OF THE STUDY LIMITATION OF THE STUDY DEFINITION OF TERMS CHAPTER TWO REVIEW OF RELATED LITERATURE... Continue Reading
  • Type:Project
  • ID:MKT0836
  • Pages:75
  • Reference:YES
ABSTRACT This project work examine the “impact of transportation cost on customer goods retail process”. The population addressed were the wholesaler each was drawn. Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in Enugu South Local Government Area Enugu State... Continue Reading
  • Type:Project
  • ID:MKT0835
  • Pages:97
  • Reference:YES
ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of... Continue Reading
  • Type:Project
  • ID:MKT0834
  • Pages:113
  • Reference:YES
ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning On Banking Service” with reference to United Bank for Africa Plc Ahmadu Bello way Kaduna. Contains six chapters. It a body of knowledge in the field of business, that marketing concept which are applied in the manufacturing industry are applicable in... Continue Reading
  • Type:Project
  • ID:MKT0833
  • Pages:84
  • Reference:YES
Abstract This study investigated the impact of new product development on the performance of an organization using Grand Malt, which is a product of SABMiller situated at Onitsha in Anambra State as a case study. A total of 100 respondents were investigated using the cross-sectional survey research methodof data collection. The data collected were... Continue Reading
  • Type:Project
  • ID:MKT0832
  • Pages:72
  • Reference:YES
INTRODUCTION 1.1 BACKGROUND OF THE STUDY The impact created by modern communication equipment generally to the economy especially to the job efficiency of the secretary is to be research With the introduction of modern equipment, so much has been achieved. The secretary cannot be very effective in the discharging of her | his duties without... Continue Reading
  • Type:Project
  • ID:MKT0831
  • Pages:63
  • Reference:YES
1.1 INTRODUCTION In the 17th century when farming was regarded as he main occupation in Nigeria, farmers go to the farm in the morning, in the evening they gather at the village square to eat drink, rest and plan how to tackle their farming activity of the following day. This necessitated the building of small house outside their main house as a... Continue Reading
  • Type:Project
  • ID:MKT0830
  • Pages:80
  • Reference:YES
ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: • To evaluate the promotional strategies adopted by Top Class Barbing Salon in order to determine these profitability. • To determine the impact... Continue Reading
  • Type:Project
  • ID:MKT0829
  • Pages:78
  • Reference:YES
1.1 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today.  It is also a problem that threatens to worsen rapidly in the years immediately ahead. On the otherhand, problems relating to rural inaccessibility have continued to plogue the world, and in particular,... Continue Reading
  • Type:Project
  • ID:MKT0828
  • Pages:79
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
The study determine the effect of branding strategy on the marketing of rice in Benue state. Statement of the Problem The demand for rice is rising speedily at an estimated rate of 10% per annum (NRDS, 2009), due to population growth and urbanization (Adejumo-Ayibiowu,2010;   Inuwa  et  al.,  2011).  Even   though,  there  is  growing ... Continue Reading
  • Type:Project
  • ID:MKT0827
  • Pages:45
  • Reference:YES
ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading
  • Type:Project
  • ID:MKT0826
  • Pages:49
  • Reference:YES
INTRODUCTION Integrated marketing communications (IMC); As defined by the American association of advertising Agencies, IMC is a concept f marketing communications planning that recognizes the added vale of a comprehensive plan evaluate the strategic roles of variety of communications displines for example, general advertising direct response,... Continue Reading
  • Type:Project
  • ID:MKT0825
  • Pages:146
  • Reference:YES
ABSTRACT This research work on influence of stores image on consumer patronage. A case study of Chitis Fast Food outlets in Enugu. The main objective are; To revealing the effects of ecological design, stores atmosphere and the price as it helps consumers in choice of fast foods outlets to patronize over another. The researcher has (3) instruments... Continue Reading
  • Type:Project
  • ID:MKT0824
  • Pages:100
  • Reference:YES
ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This... Continue Reading
  • Type:Project
  • ID:MKT0823
  • Pages:89
  • Reference:YES
ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the level... Continue Reading
  • Type:Project
  • ID:MKT0822
  • Pages:98
  • Reference:YES
INTRODUCTION BACKGROUND TO THE STUDY We all believe in communication we also say that any management which endorses good communications in house and externally in enlightened. Why anyone should be regarded as enlightened in simply propagating and explaining their own policy or point of view escapes the researcher. As Henry Tames put it “it must... Continue Reading
  • Type:Project
  • ID:MKT0821
  • Pages:64
  • Reference:YES
ABSTRACT The Nigerian economy is filled with different kinds of services providing industries, ramping from the large ones like banks to very small ones such as hair saloon services. The deepering economic problems in the country has made services provision of all kinds very expensive and competitive. The only solution to survive is to engage... Continue Reading
  • Type:Project
  • ID:MKT0820
  • Pages:101
  • Reference:YES
ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust... Continue Reading
  • Type:Project
  • ID:MKT0819
  • Pages:106
  • Reference:YES
INTRODUCTION Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process... Continue Reading
  • Type:Project
  • ID:MKT0818
  • Pages:56
  • Reference:YES
BACKGROUND OF THE STUDY Today’s increasingly competitive business world means that a highly-motivated workforce is vital for any organization seeking to achieve the best results. Many firms are moving away from the “command and control” approach towards the “advice and consent” method as a preferable way of motivating staff. This shift... Continue Reading
  • Type:Project
  • ID:MKT0817
  • Pages:85
  • Reference:YES
INTRODUCTION Nowadays purchasing trends are changing from small retail stores to mega store and departmental stores, the buyers are moving to mega stores and undergo different experience and stop depending on old traditional small retail stores.While on the one other hand these mega stores adopt various strategies to offer different experience to... Continue Reading
  • Type:Project
  • ID:MKT0816
  • Pages:2
  • Reference:YES
INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mere especially... Continue Reading
  • Type:Project
  • ID:MKT0815
  • Pages:51
  • Reference:YES
ABSTRACT This resaerch work tried to find out the impact of trade fairs in promoting marketing of goods and services. This ahs been done by pain shakily and systematically survey analyzed by the researcher. The aim of the research is to highlights the benefits and the usefulness of trade fair to the participants and to the economy in general. To... Continue Reading
  • Type:Project
  • ID:MKT0814
  • Pages:65
  • Reference:YES
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Product is a combination of tangible and intangible goods and services offers to a customer for sale. It is any idea, method, information, service or object created as a result of a process and serves a need or satisfies a want (Mazhar, Daud, Bhutto & Mubin, 2015) Consumers are very fond of new... Continue Reading
  • Type:Project
  • ID:MKT0813
  • Pages:69
  • Reference:YES
ABSTRACT This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are:- 1. To determine the extent customer pushes action of Jumatex suitcase being included by advertising. 2. To determine the role of advertising in increasing the... Continue Reading
  • Type:Project
  • ID:MKT0812
  • Pages:67
  • Reference:YES
ABSTRACT This project is focused on the attention of the “Impact of Advertising in the Marketing Consumer Product”. This is concerned with the purpose of optimization of profit. Products of high quality may be produced and may be experiencing drop in sales due to the fact that the products is not advertised and as such consumers may not know... Continue Reading
  • Type:Project
  • ID:MKT0810
  • Pages:54
  • Reference:YES
Abstract This study on the effect of pricing strategies on the marketing of agricultural produce in Enugu State, with particular reference to Oji-River Local Government Area of Enugu State wars carried out with the aim of achieving the following objectives. To evaluate the possible means of reducing or removing entirely the activities of... Continue Reading
  • Type:Project
  • ID:MKT0809
  • Pages:86
  • Reference:YES
Abstract The major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It also aimed at ascertaining the level of relationship between the depreciation value of naira and the pricing of imported goods in Nigeria. The fluctuating nature of exchange rate appears to be responsible for the... Continue Reading
  • Type:Project
  • ID:MKT0808
  • Pages:100
  • Reference:YES
ABSTRACT: THIS RESEARCH BOOKLET TREATS THE IMPORTANCE OF PACKAGING IN THE MARKETING OF PHARMACEUTICAL PRODUCT/CONDUCTING A PARTICULAR CASE STUDY OF MAY AND BAKER NIGERIA PLC. THE RESEARCH WORK HANDLES THE GENERAL CONCEPT OF PACKAGING. PACKAGING AS KNOW TODAY IS ONE OF THE STRONGEST TOOL USED IN MARKETING GOODS AND SERVICES, MORE ESPECIALLY... Continue Reading
  • Type:Project
  • ID:MKT0807
  • Pages:71
  • Reference:YES
Abstract This project is designed to study the behavior of consumers towards made in Nigeria products with particular attention to Innoma shoes Ltd Aba, Abia state. The purpose of the study is to find out the following; how to reduce influence, to improve on the quality of locally made products proper way of positioning products in the minds of... Continue Reading
  • Type:Project
  • ID:MKT0806
  • Pages:60
  • Reference:YES
INTRODUCTION The attitude of Nigerians towards made in Nigeria wrappers (a case study of Oko women)Nigerians consumer has access to several product from around the world and the information on the country of origin may be used to evaluate those of their imported counterparts. In spite of the widespread belief that locally manufactured products are... Continue Reading
  • Type:Project
  • ID:MKT0805
  • Pages:34
  • Reference:YES
ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading
  • Type:Project
  • ID:MKT0804
  • Pages:49
  • Reference:YES
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY An expended definition of marketing research was approved in 1987 by the American marketing association. The previous definition (The systematic gathering and analyzing of data) has been criticized because it views marketing research activities to narrowly. The new definition state;... Continue Reading
  • Type:Project
  • ID:MKT0803
  • Pages:48
  • Reference:YES
ABSTRACT Marketing of hotel services is the project work, A case study of mac – davos hotel, marketing of hotel services is an important aspect of marketing, its domain is to ensure the available of service. So to identify those problem encountered in ensuring that good services are appropriately at the right place and at the time in right... Continue Reading
  • Type:Project
  • ID:MKT0802
  • Pages:79
  • Reference:YES
ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main... Continue Reading
  • Type:Project
  • ID:MKT0801
  • Pages:68
  • Reference:YES
ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed,... Continue Reading
  • Type:Project
  • ID:MKT0800
  • Pages:66
  • Reference:YES
INTRODUCTION The business world can be extremely competitive, companies typically want to have something that makes them stand out from the crowd, something that make them more appealing and interesting to both members of the public and the media. A favourable image can help increase a company’s sales and negative publicity can damage a... Continue Reading
  • Type:Project
  • ID:MKT0799
  • Pages:56
  • Reference:YES
ABSTRACT This study focuses on the marketing problems and prospects of five star hotel in Enugu Metropolis “ case study of Nike Lake Resort Hotel”. The main purpose was to find out among other things the followings: - To examine if the promotional strategies used by the hotel lead to increase in customer awareness. - To determine if the... Continue Reading
  • Type:Project
  • ID:MKT0798
  • Pages:79
  • Reference:YES
ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis. The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading
  • Type:Project
  • ID:MKT0797
  • Pages:96
  • Reference:YES
ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the level... Continue Reading
  • Type:Project
  • ID:MKT0796
  • Pages:95
  • Reference:YES
ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor... Continue Reading
  • Type:Project
  • ID:MKT0795
  • Pages:91
  • Reference:YES
ABSTRACT The research on the account for the low productivity in Public Corporations in Nigeria with reference to National Electric Power Authority (NEPA) Enugu Zonal Office is aimed at determining hold best to improve the productivity of Nigerian Public Corporations. In conducting the research, information were sourced from many places as well as... Continue Reading
  • Type:Project
  • ID:MKT0794
  • Pages:41
  • Reference:YES
ABSTRACT This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study . Family planning is the process of determining the number ,time and spacing of child birth in order to protect the health of mothers, children, and as well as minimize ill-health and early death. The research... Continue Reading
  • Type:Project
  • ID:MKT0793
  • Pages:90
  • Reference:YES
ABSTRACT These projects look into the level to which consumers are protected in drug marketing in Nigeria. This main objective that motivate this work is that concerns to ascertain how safe the market for drugs is for the users of drugs considering the nature of drugs and it’s resultants effect on the users A variety of minor objectives exist... Continue Reading
  • Type:Project
  • ID:MKT0792
  • Pages:97
  • Reference:YES
1.1 INTRODUCTION In Nigeria, the issue of taking life assurance has been neglected, in the sense that at this present time, it is estimated that not up to two percent of Nigerians own life assurance policies. For this fact, the benefits and roles life assurance plays in this country is being viewed from a very cooked point thereby making it... Continue Reading
  • Type:Project
  • ID:MKT0791
  • Pages:48
  • Reference:YES
ABSTRACT The purpose of the study on marketing promotion in a depressed economy is to find out whether marketing promotions have a positive effect on the profit of industries inspite of the depressive state of the economy and also to find out whether marketing promotion increases consumer’s demand of a product in a depressed promotion perform... Continue Reading
  • Type:Project
  • ID:MKT0790
  • Pages:64
  • Reference:YES
ABSTRACT The project work is to developed the impact of sales promotion in the marketing of building material upon the concept and practice of marketing in Nigeria and present tools that could help marketing expert in the country and beyond in promoting their product. The research was developed through revived of recent write ups in related... Continue Reading
  • Type:Project
  • ID:MKT0789
  • Pages:41
  • Reference:YES
Manpower development is the gradual nurturing embellishing to a large, marketed and organized state of the human aspect of labour in any organization in order to make him be acquainted with his duties and this make him perform effectively in his duties towards playing a role in this subject banks have gone, a great extent in training its staff... Continue Reading
  • Type:Project
  • ID:MKT0788
  • Pages:29
  • Reference:YES
ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and to... Continue Reading
  • Type:Project
  • ID:MKT0787
  • Pages:68
  • Reference:YES
ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to... Continue Reading
  • Type:Project
  • ID:MKT0786
  • Pages:75
  • Reference:YES
ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading
  • Type:Project
  • ID:MKT0785
  • Pages:134
  • Reference:YES
ABSTRACT This project was a through research into marketing of financial services by Nigerian banking industry in Nigeria. It is to investigate the performance of bank marketing, and what extent they have contributed to the Nigerian economy. Chapter one of this project deals with general introduction of what marketing of financial services is all... Continue Reading
  • Type:Project
  • ID:MKT0784
  • Pages:50
  • Reference:YES
Abstract The business environment has become very competitive in the 21st century due to the growth in technology, infrastructure and access to information around the globe. This has made the environment very complex and consumer preferences keep changing because of the low switching cost in the market. Due to this increasing demand of consumers... Continue Reading
  • Type:Project
  • ID:MKT0783
  • Pages:42
  • Reference:YES
ABSTRACT Impacts of marketing strategies have proved to be the only logical base towards the sustenance of the soft drink bottling company and of course their marketing mix variable will not be left out of integration. In this even changing marketing environment. This work is done to find out the problems of soft drink industries in Nigeria and of... Continue Reading
  • Type:Project
  • ID:MKT0782
  • Pages:55
  • Reference:YES
ABSTRACT This project is a case study of Nigeria Television Authority (NTA) Enugu, to evaluate the efficiency of its television service marketing. The specific objectives addressed in the study includes: - To determine whether this television house is giving better services to customers or viewers. - To find out if viewers and advertisers are... Continue Reading
  • Type:Project
  • ID:MKT0781
  • Pages:57
  • Reference:YES
ABSTRACT This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu. The main objectives were. - To understand the idea of product planning, product distribution and its circle. - To know system of planning and distribution. - To apprehend the effect of product distribution and planning as... Continue Reading
  • Type:Project
  • ID:MKT0780
  • Pages:94
  • Reference:YES
ABSTRACT This project work deals with “Appraisal of Income Tax Collection and Administration in Nigeria. A case study of Board of Internal Revenue Enugu. It explains the income tax collections as a vital tool of macro-economic management of our society. I have come to acknowledge that taxation is a patent fiscal full of economic adjustment. Most... Continue Reading
  • Type:Project
  • ID:MKT0779
  • Pages:107
  • Reference:YES
ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated. Apart... Continue Reading
  • Type:Project
  • ID:MKT0778
  • Pages:134
  • Reference:YES
ABSTRACT Empirical evidence has shown that service firms typically lay behind manufacturing firms in their use of marketing. In comparison to manufacturing firms, services firms appeal to be generally less likely to have marketing activities carryout, less likely to perform analysis in the offering area, more likely to handling their advertisement... Continue Reading
  • Type:Project
  • ID:MKT0777
  • Pages:91
  • Reference:YES
ABSTRACT This research work is “An Indept study on the Brand Switching Behavour of Malta Drink Consumers in Enugu from 2005 -2010” This study tends to establish the impact of the marketing mix on the brand switching behavour of malta drinks, determine. The factors that promote brand switching among malta drinks consumers and discover the... Continue Reading
  • Type:Project
  • ID:MKT0776
  • Pages:50
  • Reference:YES
ABSTRACT This project was carried out to examine promotional strategies in the management of supermarket. The main objective was to know the impact of promotional strategies in supermarket and also to know the composition of Promotional strategies within the supermarket. The survey research method was adopted. It was discovered that promotional... Continue Reading
  • Type:Project
  • ID:MKT0775
  • Pages:60
  • Reference:YES
ABSTRACT The banking industry has witnessed landmark improvements in series delivery and the practice of banking due to globalization of banking operation. Globalization is referred to as the inter-play, cooperation and integration of various financial systems of the world via international trade, investment and distribution of vital information... Continue Reading
  • Type:Project
  • ID:MKT0774
  • Pages:72
  • Reference:YES
ABSTRACT This research was designed to appraise the effectiveness of personal selling in the marketing of industrial products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives. To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products.... Continue Reading
  • Type:Project
  • ID:MKT0773
  • Pages:73
  • Reference:YES
INTRODUCTION BACKGROUND OF THE STUDY As the economy advances, there is a restaurant widening of the gap between producers and consumers, the increase in output of goods and services necessitates. The development of channel of distribution they provide time, place and convenience utility for the goals and services provided. In the view of Adirika,... Continue Reading
  • Type:Project
  • ID:MKT0772
  • Pages:66
  • Reference:YES
1.0 INTRODUCTION Marketing will continue to play a significant role in services industries. Its contributions in today’s competitive banking environment are impeccable (painless). This has been due to an increasing adopting of marketing skills (techniques) by banks rejected by intense competes from other financial institution. Obviously, due to... Continue Reading
  • Type:Project
  • ID:MKT0771
  • Pages:36
  • Reference:YES
ABSRACT The research is on the Role of Marketing in Improving a Company’s Performance, a case study of Bianca Cosmetics Company. In other to carry out the work effectively, some the following objectives were formulated: To know whether Bianca cosmetics conduct marketing research. To determine the impact of marketing research on the company’s... Continue Reading
  • Type:Project
  • ID:MKT0770
  • Pages:81
  • Reference:YES
ABSTRACT This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion... Continue Reading
  • Type:Project
  • ID:MKT0769
  • Pages:68
  • Reference:YES
ABSTRACT This research work titled sales promotion is important in Nigeria economy. Case study Coca-cola was carried out with the following objectives. To find out the impact of effective sales promotion on increasing coca-cola market share. To find out the extend sales promotion has contributed to the economy. Based on these existensive... Continue Reading
  • Type:Project
  • ID:MKT0768
  • Pages:48
  • Reference:YES
ABSTRACT This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry. To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral materials. The respondents of the... Continue Reading
  • Type:Project
  • ID:MKT0767
  • Pages:73
  • Reference:YES
INTRODUCTION 1.1 BACKGROUND OF THE STUDY The importance of effective marketing of services in the Nigeria banking industry is only being realized in the part, marketing was not linked to services industries like banking, insurance, law etc. In recent years however, marketing activities is the banking industry have acquired increased importance... Continue Reading
  • Type:Project
  • ID:MKT0766
  • Pages:40
  • Reference:YES
ABSTRACT This research work traced the effectiveness of promotional strategies employed by Agro- allied Industries in Nigeria in the promotion of their products like meshing, casavita, yam flour, maize flour, animal feeds and vitarice. The researcher selected Olympic maize milling Agro-Allied industries Ltd. Awka as case study. He made an adept... Continue Reading
  • Type:Project
  • ID:MKT0765
  • Pages:93
  • Reference:YES
ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the level... Continue Reading
  • Type:Project
  • ID:MKT0764
  • Pages:95
  • Reference:YES
ABSTRACT In this study “Evaluation of the Impact of Advertising on Volume of Sales” all effort was geared towards examining or determining the capability of advertising through the medium of Mass Communication to impact positively on the volume of product sales. Relationship between / among the variables in this study such as educational... Continue Reading
  • Type:Project
  • ID:MKT0763
  • Pages:96
  • Reference:YES
ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem being encountered in Enugu state in particular and in this Nation in general,... Continue Reading
  • Type:Project
  • ID:MKT0762
  • Pages:91
  • Reference:YES
ABSTRACT This research work examined effective packaging as a promotional tool in marketing of beauty care product. (A study of Hardis and Dromedas Nigeria Limited Enugu). This work was carried out through literature review of text books, newspaper, magazine etc and administration of questionnaires. The aim of this work is to determine the extent... Continue Reading
  • Type:Project
  • ID:MKT0761
  • Pages:87
  • Reference:YES
ABSTRACT This research project is a very crucial study for the Guinness Nigeria plc. This study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of Guinness product (Malt). Guinness Nigeria plc was made use of by the researcher as a case of study because of the level and precision. This... Continue Reading
  • Type:Project
  • ID:MKT0760
  • Pages:99
  • Reference:YES
ABSTRACTS Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these banks attain to achieve. This research work has five... Continue Reading
  • Type:Project
  • ID:MKT0759
  • Pages:84
  • Reference:YES
ABSTRACT This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. - To determine the methods used by Hardis and Dromades in setting prices for their new product – Royalux. - To determine how prices of Royalux affect its demand,... Continue Reading
  • Type:Project
  • ID:MKT0758
  • Pages:129
  • Reference:YES
ABSTRACT This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection... Continue Reading
  • Type:Project
  • ID:MKT0757
  • Pages:54
  • Reference:YES
ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: • To evaluate the promotional strategies adopted by Top Class Barbing Salon in order to determine these profitability. • To determine the impact... Continue Reading
  • Type:Project
  • ID:MKT0756
  • Pages:78
  • Reference:YES
1.1 INTRODUCTION In the 17th century when farming was regarded as he main occupation in Nigeria, farmers go to the farm in the morning, in the evening they gather at the village square to eat drink, rest and plan how to tackle their farming activity of the following day. This necessitated the building of small house outside their main house as a... Continue Reading
  • Type:Project
  • ID:MKT0755
  • Pages:80
  • Reference:YES
INTRODUCTION 1.1 BACKGROUND OF THE STUDY The impact created by modern communication equipment generally to the economy especially to the job efficiency of the secretary is to be research With the introduction of modern equipment, so much has been achieved. The secretary cannot be very effective in the discharging of her | his duties without... Continue Reading
  • Type:Project
  • ID:MKT0754
  • Pages:63
  • Reference:YES
ABSTRACT This study is on a strong impression of effective management of resources in solving unemployment problem in Nigeria. This researcher want to know the impact of effective management of resources in solving unemployment problem in Oji-River Local Government Area, how they have carried its operations to bring this phenomenon to its best... Continue Reading
  • Type:Project
  • ID:MKT0753
  • Pages:51
  • Reference:YES
ABSTRACT Marketing of church services are established to deliver services to the people of God. Are these services made to satisfy the congregation themselves or the priests. The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language,... Continue Reading
  • Type:Project
  • ID:MKT0752
  • Pages:53
  • Reference:YES
ABSTRACT Management information system is network of communication channel in an organization from the points of data origination through the processing procedures to the decision making (feed back) then from the point of decision back through the information channels to the points of implementation of the decision (control). This suggests that... Continue Reading
  • Type:Project
  • ID:MKT0751
  • Pages:62
  • Reference:YES
ABSTRACT This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and process of globalization and information technology and global interdependence and dynamic globalization. The related literature was reviewed only... Continue Reading
  • Type:Project
  • ID:MKT0750
  • Pages:79
  • Reference:YES
ABSTRACT Backs are established to make profit. Are these profit made at me expense of the customers? Or is it as a result of the service provided by these banks. This study attempts to highlight those key factors that different banks management will consider in their choice of branch locations and customers preferences for their choice of banks to... Continue Reading
  • Type:Project
  • ID:MKT0749
  • Pages:90
  • Reference:YES
ABSTRACT Much have been said and written about the marketing planning is very important in every manufacturing organizations. Planning gives an organization productive direction. To make efficiently and effectively production you have to make proper use of planning. However, marketing plan is define as a comprehensive blueprint which outlines an... Continue Reading
  • Type:Project
  • ID:MKT0748
  • Pages:77
  • Reference:YES
ABSTRACT This research project seeks to examine the assistance of various brands of packed water in Enugu metropolis with a view of establishing what extent consumers preference of one brand of packaged water over the other can be attributed to each of the market factors. To solve the research problem, both primary and secondary data were... Continue Reading
  • Type:Project
  • ID:MKT0747
  • Pages:64
  • Reference:YES
ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs. The study also examined the extent to which classified advertising achieves advertisement... Continue Reading
  • Type:Project
  • ID:MKT0746
  • Pages:81
  • Reference:YES
ABSTRACT This study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the study among other things include. To know how effective each of the promotion has been increasing the beverages market share in the market. Based on these three hypothesis were... Continue Reading
  • Type:Project
  • ID:MKT0745
  • Pages:84
  • Reference:YES
ABSTRACT This research study is focused on the role of Advertising on the marketing of Etisalat GSM 0818 services in Enugu State. Some objectives of the study are: To determine the impact of advertising on the marketing of Etisalat GSM. To recommend practical solutions to the problem of advertisement identified. In the view of this, an in-depth... Continue Reading
  • Type:Project
  • ID:MKT0744
  • Pages:79
  • Reference:YES
ABSTRACT The project work was an attempt to investigate the impact of segmentation on customer satisfaction. The main objectives were. To determine the impact of market segmentation in regard to patronages, to determine whether market segmentation lead to increase in customer patronage and to determine the role of segmentation in the market of MTN... Continue Reading
  • Type:Project
  • ID:MKT0743
  • Pages:67
  • Reference:YES
ABSTRACT This research study as on the impact of modern packaging on product sales in the cosmetic industries a study of PZ Industries PLC Enugu metropolis. To carry out the research work, some of the following objective were set out: The local manufacturers considers product packaging as an important marketing valuable. To know how modern design... Continue Reading
  • Type:Project
  • ID:MKT0742
  • Pages:110
  • Reference:YES
ABSTRACT This project work was an attempt to investigate the impact of marketing mix in the accomplishment of organization objectives. The main objectives were: to identify the impact of marketing mix in the organization. To identify the different approaches used by organization to implement marketing mix. To identify how the management of... Continue Reading
  • Type:Project
  • ID:MKT0741
  • Pages:77
  • Reference:YES
ABSTRACT This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products. Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this study... Continue Reading
  • Type:Project
  • ID:MKT0740
  • Pages:84
  • Reference:YES
ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading
  • Type:Project
  • ID:MKT0739
  • Pages:49
  • Reference:YES
ABSTRACT This project was carried out to examine promotional strategies in the management of supermarket. The main objective was to know the impact of promotional strategies in supermarket and also to know the composition of Promotional strategies within the supermarket. The survey research method was adopted. It was discovered that promotional... Continue Reading
  • Type:Project
  • ID:MKT0738
  • Pages:60
  • Reference:YES
ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading
  • Type:Project
  • ID:MKT0737
  • Pages:49
  • Reference:YES
ABSTRACT This project was carried out to examine promotional strategies in the management of supermarket. The main objective was to know the impact of promotional strategies in supermarket and also to know the composition of Promotional strategies within the supermarket. The survey research method was adopted. It was discovered that promotional... Continue Reading
  • Type:Project
  • ID:MKT0736
  • Pages:60
  • Reference:YES
INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing. He further buttresed the above proposition by stipulating that after all the theorists, planners must have had their moment and the predicaments associated with production, finance and labour have... Continue Reading
  • Type:Project
  • ID:MKT0735
  • Pages:75
  • Reference:YES
ABSTRACT This project looked into the role of marketing co-operative in economics development of Nigeria. (A case study of Rice Marketing Co-operative in Ugbawka, Nkanu East). A survey was conducted on the type of marketing co-operatives in Ugbawka Nkanu –East and the management and organization of Ugbawka marketing co-operatives, to obtain... Continue Reading
  • Type:Project
  • ID:MKT0734
  • Pages:66
  • Reference:YES
ABSTRACT This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divided into five chapters... Continue Reading
  • Type:Project
  • ID:MKT0733
  • Pages:61
  • Reference:YES
ABSTRACT This study was on the causes and effect of Tax Evasion and Avoidance on the economy (Board of Internal Revenue in Abia State). The major objective of the study is to identify the causes and effect of Tax Evasion and Avoidance in the state and how it is done. It also the aim of the study to suggest ways of at least minimizing this ugly... Continue Reading
  • Type:Project
  • ID:MKT0732
  • Pages:76
  • Reference:YES
ABSTRACT The main purpose of this project is to find out the Role of accountants in the economic development of Nigeria with particular reference to the Nigeria Bottling Company Onitsha. The Role of accountants in the management of business organization varies and highly challenging. The accountants who make use of the concepts and principles of... Continue Reading
  • Type:Project
  • ID:MKT0731
  • Pages:82
  • Reference:YES
ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business. Also the study was focused on analyzing and assessing the marketing activities of small-scale... Continue Reading
  • Type:Project
  • ID:MKT0730
  • Pages:73
  • Reference:YES
ABSTRACT Marketing of Hotel Services is the project work, A Case Study of Mac- Davos Hotel; marketing of Hotel service is an important aspect of marketing its domain is to ensure the available of service. So to identify those problem encountered in ensuring that good service are appropriately at the right pace and at the right time in right... Continue Reading
  • Type:Project
  • ID:MKT0729
  • Pages:82
  • Reference:YES
ABSTRACT A critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field. The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria. For effective research on this topic, both primary and secondary data were used to elicit information... Continue Reading
  • Type:Project
  • ID:MKT0728
  • Pages:49
  • Reference:YES
ABSTRACT The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i.To find out why the foreign processed brand is preferred and the problems militating against it. ii.To ascertain why the less privilege go for the locally processed brands. iii.To find out why people... Continue Reading
  • Type:Project
  • ID:MKT0727
  • Pages:56
  • Reference:YES
ABSTRACT This project looks into the level to which consumers are protected in drug marketing in Nigeria. This main objective that motivate this work is that concern to ascertain how safe the market for drugs is for the users of drugs. Considering the nature of drugs and it’s resultants effect on the users. A variety of minor objectives... Continue Reading
  • Type:Project
  • ID:MKT0726
  • Pages:104
  • Reference:YES
ABSTRACT The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfit. It attempts to identify the various... Continue Reading
  • Type:Project
  • ID:MKT0725
  • Pages:71
  • Reference:YES
ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –New haven. The objectives of the study are; To evaluate the promotional strategies adopted by after 8 hair dressing saloon in order to determine their profitability To determine the... Continue Reading
  • Type:Project
  • ID:MKT0724
  • Pages:68
  • Reference:YES
ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria.  Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample.  The 83 members of the study sample were given 83... Continue Reading
  • Type:Project
  • ID:MKT0723
  • Pages:50
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This project is focused on enhancing the sales of consumer good using market segmentation with particular reference to the PZ Nigeria plc as case study. To achieve this, the work is divided into 5 chapter in chapter one started with introduction of research work, the statement of the problem, the purpose of the study has been presented,... Continue Reading
  • Type:Project
  • ID:MKT0722
  • Pages:94
  • Reference:YES
INTRODUCTION Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing placement... Continue Reading
  • Type:Project
  • ID:MKT0721
  • Pages:66
  • Reference:YES
Five Chapters, Full work. Recent references ABSTRACT This study was carried out in order to evaluate product development strategy in the competitive business environment. To achieve this, the researcher uses both the primary and secondary sources and method of data collection. Questionnaire was administered to elicit opinion from respondent and... Continue Reading
  • Type:Project
  • ID:MKT0720
  • Pages:77
  • Reference:YES
ABSTRACT The study is intended to find out the impact of advertising on the marketing of hotel service in Enugu metropolis. This include investigation whether advertisement helps hotels in creation of public image also to know whether advertising in necessary in making customer to be aware of hotel service in term of moral, ethnics and norms in... Continue Reading
  • Type:Project
  • ID:MKT0719
  • Pages:81
  • Reference:YES
ABSTRACT This study is a research into the effect of market segmentation and positioning on company performance in selected textbook publishing firms in Owerri. The study seeks to find out how market segmentation and product positioning help the firms in achieving greater part of it’s sales objectives. In an attempt to carry out the study... Continue Reading
  • Type:Project
  • ID:MKT0718
  • Pages:66
  • Reference:YES
ABSTRACT This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and process of globalization and information technology and global interdependence and dynamic globalization. The related literature was reviewed only... Continue Reading
  • Type:Project
  • ID:MKT0717
  • Pages:79
  • Reference:YES
ABSTRACT African Petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually... Continue Reading
  • Type:Project
  • ID:MKT0716
  • Pages:95
  • Reference:YES
ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: •To find out the effectiveness of personal selling of Emenite in creating customers awareness of... Continue Reading
  • Type:Project
  • ID:MKT0715
  • Pages:76
  • Reference:YES
ABSTRACT The research work titled “The effect of advertising on consumer preference patterns for malt drinks (a comparative study of Amstel malt and Guinness Malta) in Enugu metropolis, was carried out with objectives. -To determine how advertising has affected the decision to buy, Guinness Malta or Amstel malta. -To determine the brand of... Continue Reading
  • Type:Project
  • ID:MKT0714
  • Pages:109
  • Reference:YES
ABSTRACT Marketing is the set of creative human activities aimed at identifying anticipating and satisfying human needs and wants through exchange as efficiently and as efficiently and as effectively as possible (Adirika P 990:3). This study focused on the effectiveness of consumer service delivery in the fast food industry a case study of Mr.... Continue Reading
  • Type:Project
  • ID:MKT0713
  • Pages:86
  • Reference:YES
ABSTRACTS This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems involved in this study was that the shoe industry does not seem to yield much needed effort with respect to huge sacrifices of the manufacturers as well as the government. This is true in the sense that most of the viable shoe... Continue Reading
  • Type:Project
  • ID:MKT0712
  • Pages:74
  • Reference:YES
RESEARCH PROPOSAL 1.THE RESEARCH TOPIC THE APPLICATION OF PUBLIC RELATION STRATEGY IN BANKING SECTOR (A CASE STUDY OF UBA BANK OKPARA AVENUE) 2.OBJECTIVE OF STUDY a.to know how the public relation programmes of UBA is able to win public (customer and posterities buyers) good will and confidence for the organisation ) b.to know whether the head of... Continue Reading
  • Type:Project
  • ID:MKT0711
  • Pages:107
  • Reference:YES
ABSTRACT Promotional strategies has proved to be the only logical basis for the sustenance of the financial institution such a s Afribank (NIG) PLC. The promotion mix variables should be properly integrated in this ever changing marketing environment. The purpose of carrying out this researcher work was to find out the problems of afribank (NIG)... Continue Reading
  • Type:Project
  • ID:MKT0710
  • Pages:82
  • Reference:YES
ABSTRACT This research project is a very crucial study for the Guinness Nig Plc the study was motivated by the necessity to establish the extent of promotion as a strategic instrument in sales of any manufactured prompts. Guinness Nig Plc was made use of by the researcher as case of study because of the level and precision this study intends to... Continue Reading
  • Type:Project
  • ID:MKT0709
  • Pages:82
  • Reference:YES
ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a.To identify packaging as a promotional in order to increase sales and profitability of the product. b.To determine... Continue Reading
  • Type:Project
  • ID:MKT0708
  • Pages:54
  • Reference:YES
ABSTRACT This research project is a very crucial study for Rex Brothers and dry cleaning services. The study was moderated by the necessity to know the role of Marketing in the Laundry and dry cleaning services. To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were... Continue Reading
  • Type:Project
  • ID:MKT0707
  • Pages:86
  • Reference:YES
ABSTRACT Marketing of Hotel Services is the project work, A Case Study of Mac- Davos Hotel; marketing of Hotel service is an important aspect of marketing its domain is to ensure the available of service. So to identify those problem encountered in ensuring that good service are appropriately at the right pace and at the right time in right... Continue Reading
  • Type:Project
  • ID:MKT0706
  • Pages:82
  • Reference:YES
ABSTRACT This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as minimize ill health and early death. The research... Continue Reading
  • Type:Project
  • ID:MKT0705
  • Pages:95
  • Reference:YES
PREFACE This study of cusses on the effectiveness of personnel selling in the marketing of capital goods. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned redirection in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales... Continue Reading
  • Type:Project
  • ID:MKT0704
  • Pages:74
  • Reference:YES
ABSTRACT This project work examine the “impact of transportation cost on customer goods retail process”. The population addressed were the wholesaler each was drawn. Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in Enugu South Local Government Area Enugu... Continue Reading
  • Type:Project
  • ID:MKT0703
  • Pages:97
  • Reference:YES
ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry. The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current times when competition is very intensive. This project looked... Continue Reading
  • Type:Project
  • ID:MKT0702
  • Pages:99
  • Reference:YES
ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and to... Continue Reading
  • Type:Project
  • ID:MKT0701
  • Pages:76
  • Reference:YES
ABSTRACT This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection... Continue Reading
  • Type:Project
  • ID:MKT0700
  • Pages:31
  • Reference:YES
ABSTRACT In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender irrespective of their demographic specifications. The study did not cover the male genders. From the analysis of data collected, it was obvious that... Continue Reading
  • Type:Project
  • ID:MKT0699
  • Pages:75
  • Reference:YES
ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.   Current, NASCO household products are market leaders in most... Continue Reading
  • Type:Project
  • ID:MKT0698
  • Pages:80
  • Chapters:6
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The primary objective of this research work is to carry out proper investigation on “the application of marketing concept in commercial banking and its effectiveness in consumer satisfaction” at Guaranty Trust Bank Murtala Muhammed Square Branch Kaduna. To highlight the result of the investigation of the subject matter.... Continue Reading
  • Type:Project
  • ID:MKT0697
  • Pages:101
  • Reference:YES
ABSTRACT This study was carried out in order to evaluate product development strategy in the competitive business environment. To achieve this, the researcher uses both the primary and secondary sources and method of data collection. Questionnaire was administered to elicit opinion from respondent and the simple percentage and chi square was... Continue Reading
  • Type:Project
  • ID:MKT0696
  • Pages:73
  • Reference:YES
ABSTRACT The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine thee impact of public relation on increase customers patronage. To know how public relation helped in proving communication between... Continue Reading
  • Type:Project
  • ID:MKT0695
  • Pages:72
  • Reference:YES
ABSTRACT This research work was aimed at list for creating customer patronage for Bank services. Using Diamond Bank Nig. Plc as the case study. The study also examined the commitment of the bank towards ensuring a better service and to better advice in the appropriate percentage of the Quality of service to be used so as to increase the customers... Continue Reading
  • Type:Project
  • ID:MKT0694
  • Pages:91
  • Reference:YES
ABSTRACT This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies. The study examine the twin problems of inconsistency and inflexibility in the advertising policy of companies The researcher used the survey research design to execute this study . The population used by the... Continue Reading
  • Type:Project
  • ID:MKT0693
  • Pages:102
  • Reference:YES
ABSTRACT This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki Laboratory on increasing profitability of the company. To determine the promotional strategy of... Continue Reading
  • Type:Project
  • ID:MKT0692
  • Pages:94
  • Reference:YES
ABSTRACT This research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find out the advertising strategies employed by the organization and it’s impact to the organization. The research was conducted with the oral... Continue Reading
  • Type:Project
  • ID:MKT0691
  • Pages:41
  • Reference:YES
ABSTRACT Prior to our contemporary time, the bottling industry was dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor... Continue Reading
  • Type:Project
  • ID:MKT0690
  • Pages:90
  • Reference:YES
ABSTRACT This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu). The researcher set out with the following objectives; To find out if quality of products is a problem to Encristo Pharmaceutical Industry. To find out... Continue Reading
  • Type:Project
  • ID:MKT0689
  • Pages:119
  • Reference:YES
ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: -Determination of the extent marketing research can improve product quality. -To find out how marketing research can increase profitability. -To... Continue Reading
  • Type:Project
  • ID:MKT0688
  • Pages:57
  • Reference:YES
ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales... Continue Reading
  • Type:Project
  • ID:MKT0687
  • Pages:83
  • Reference:YES
ABSTRACT The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu). Primary and secondary data were collected to solve the research problem. Questionnaires were used as research instrument. The population of the study comprised the customers, management and... Continue Reading
  • Type:Project
  • ID:MKT0686
  • Pages:89
  • Reference:YES
ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carry out this research work some of the following objectives were set out. To find out the problems associated with the pricing system of sorghum. To make appropriate recommendation on how to improve on the pricing system... Continue Reading
  • Type:Project
  • ID:MKT0685
  • Pages:52
  • Reference:YES
ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business. Also the study was focused on analyzing and assessing the marketing activities of small-scale... Continue Reading
  • Type:Project
  • ID:MKT0684
  • Pages:72
  • Reference:YES
ABSTRACT This work is on the Promotional Strategies for the marketing of educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology TABLE OF CONTENT Title page Certification Dedication Acknowledgement Abstract Table of content CHAPTER ONE:INTRODUCTION 1.1Background of the Study 1.2Statement of the... Continue Reading
  • Type:Project
  • ID:MKT0683
  • Pages:74
  • Reference:YES
ABSTRACT This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are:- 1.To determine the extent customer pushes action of Jumatex suitcase being included by advertising. 2.To determine the role of advertising in increasing the... Continue Reading
  • Type:Project
  • ID:MKT0682
  • Pages:67
  • Reference:YES
ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated. Apart... Continue Reading
  • Type:Project
  • ID:MKT0681
  • Pages:133
  • Reference:YES
ABSTRACT The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The researcher also looked at how the product is fairing in the market. Both primary and secondary data were collected to... Continue Reading
  • Type:Project
  • ID:MKT0680
  • Pages:80
  • Reference:YES
ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to... Continue Reading
  • Type:Project
  • ID:MKT0679
  • Pages:75
  • Reference:YES
ABSTRACT The primary objective of this research work is to investigate the impact of cultural influences on buying behaviour, particularly on consumers. Information and data used in this presentation were based on various shades of opinion pooled from people of all work of life, since all of us are consumers in one way or the other. The work is... Continue Reading
  • Type:Project
  • ID:MKT0678
  • Pages:77
  • Reference:YES
ABSTRACT Material management is a strategy for achieving organizational productivity. The researcher started this research work by introducing the subject matter, background of the study, statement of the problem, objective of the study, significance, and scope of the study were highlighted also the researcher formulated hypothesis which form the... Continue Reading
  • Type:Project
  • ID:MKT0677
  • Pages:70
  • Reference:YES
ABSTRACT The history of advertising is as old as man himself. The story date back to the prehistoric period when man was using town criers, drummers, flute blowing to pass across important information to present day... Continue Reading
  • Type:Project
  • ID:MKT0676
  • Pages:64
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT The role of a manager in a small business organization is so vital that for any small business organization such as inter-personal, information and co-coordinating roles must be integrated to ensure the betterment of the organization. It acts as a lubricant for the wheels of small business economic development and nation. Moreover,... Continue Reading
  • Type:Project
  • ID:MKT0675
  • Pages:48
  • Reference:YES
ABSTRACT This research work is a very crucial study for the entire Nigeria and to the EMENITE LIMITED in particular. The study was motivated by the necessity to ascertain the role of sales management in achieving profit objectives of firms in Nigeria especially Emenite Limited. It is aimed at identifying the extent of satisfaction their customers... Continue Reading
  • Type:Project
  • ID:MKT0674
  • Pages:64
  • Reference:YES
ABSTRACT This study Examined the role of product management in the marketing of bank service. Some of the objectives of this study were. 1.To find out the difficulties environment in the process of product management in first bank and 2.To determine, if the management of the bank product leads to increase product quality 3.To offer possible... Continue Reading
  • Type:Project
  • ID:MKT0673
  • Pages:78
  • Reference:YES
ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview. The respondent comprised of... Continue Reading
  • Type:Project
  • ID:MKT0672
  • Pages:92
  • Reference:YES
ABSTRACT Data on this issue were collected through survey [question naira schedules] and that serves as a primary source of data to complement the secondary materials. These data were analyzed and some interesting revelation were made for e.g. it was discovered the constant randomization of oil pipelines, hoarding of petroleum products, striating... Continue Reading
  • Type:Project
  • ID:MKT0671
  • Pages:84
  • Reference:YES
ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of... Continue Reading
  • Type:Project
  • ID:MKT0670
  • Pages:113
  • Reference:YES
ABSTRACT This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction. To solve the research problem both primary and secondary data were collected.... Continue Reading
  • Type:Project
  • ID:MKT0669
  • Pages:92
  • Reference:YES
ABSTRACT This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria. The following were the objectives of the study: -To find out how road transportation system help consumers in the distribution of their products in Nigeria. -To know how extend to which road transportation system... Continue Reading
  • Type:Project
  • ID:MKT0668
  • Pages:93
  • Reference:YES
Abstract The aim of this study is to determine the impact of road transport network on the marketing of agricultural produce in the Igbo-Etiti local government area and Nsukka zone of Enugu state to identify other factors directly or indirectly to the marketing of agricultural produce in the zone. The empirical aspect of this research was carried... Continue Reading
  • Type:Project
  • ID:MKT0667
  • Pages:96
  • Reference:YES
ABSTRACT This study focused on the impact of promotional activities on Bournvita product with particular note on Cadbury Nigeria Plc the objectives of the study among other things include: To know how effective each of the promotion has been increasing the beverage’s market shares in the market. Based on these, four hypothesis were... Continue Reading
  • Type:Project
  • ID:MKT0666
  • Pages:88
  • Reference:YES
ABSTRACT The purpose of the study is based on an evaluation of the impact of NAFDAC in the consumption consumer goods (beverages) in Nigeria, especially in Enugu state. The main objective of this project was to examine the contributions of NAFDAC in the regulation of the various unethical business practice in the country and to appraise the safety... Continue Reading
  • Type:Project
  • ID:MKT0665
  • Pages:50
  • Reference:YES
ABSTRACT This study is on a strong impression of effective management of resources in solving unemployment problem in Nigeria. This researcher want to know the impact of effective management of resources in solving unemployment problem in Oji-River Local Government Area, how they have carried its operations to bring this phenomenon to its best... Continue Reading
  • Type:Project
  • ID:MKT0664
  • Pages:51
  • Reference:YES
ABSTRACT This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu metropolis. The research work structure both the big auto maintenance service firm and workshops ant the small auto maintenance services workshop vita the road side mechanize. The data needed for... Continue Reading
  • Type:Project
  • ID:MKT0663
  • Pages:95
  • Reference:YES
TABLE OF CONTENT CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY 1.2STATEMENT OF THE PROBLEM 1.3OBJECTIVES OF THE STUDY 1.4STATEMENT OF HYPOTHESIS 1.5SIGNIFICANCE OF THE STUDY 1.6SCOPE OF THE STUDY 1.7HISTORICAL BACKGROUND OF... Continue Reading
  • Type:Project
  • ID:MKT0662
  • Pages:65
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product, price promotion and placement. The methodology of the research was gotten through the questionnaire issued. Findings was made... Continue Reading
  • Type:Project
  • ID:MKT0661
  • Pages:95
  • Reference:YES
ABSTRACT The study is an empirical work that attempted to investigate the background of analysis of impact of students disposition in business attitudes within the context of their educational endeavour and personal behaviours are explored within the individual concept of interest. The study analyzed and compared the differences in entrepreneurial... Continue Reading
  • Type:Project
  • ID:MKT0660
  • Pages:94
  • Reference:YES
INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional mix. Many companies recognizes the need to integrate their various marketing communication efforts, such as media advertising,... Continue Reading
  • Type:Project
  • ID:MKT0659
  • Pages:100
  • Reference:YES
ABSTRACT This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu. The data needed for this study was collected from the employers/staff of the television house. The objective is to find out how this channel will be able to reach... Continue Reading
  • Type:Project
  • ID:MKT0658
  • Pages:94
  • Reference:YES
ABSTRACT Marketing of church services are established to deliver services to the people of God. Are these services made to satisfy the congregation themselves or the priests. The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language,... Continue Reading
  • Type:Project
  • ID:MKT0657
  • Pages:53
  • Reference:YES
ABSTRACT This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study. Couriers are established to make profits. Are these profit made at the expenses of the customers? Or is it... Continue Reading
  • Type:Project
  • ID:MKT0656
  • Pages:112
  • Reference:YES
ABSTRACT Banks are established to make profit. Are these profit made at mere expense of the customers? Or is it as a result of the service provided by these banks. This study attempts to highlight those key factors that different banks management will consider in their choice of branch locations and customers preferences for their choice of banks... Continue Reading
  • Type:Project
  • ID:MKT0655
  • Pages:92
  • Reference:YES
ABSTRACT The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective ere formulated. -To know whether Juhel pharmaceuticals conducts marketing research -To determine the impact of marketing research on the company’s profitability primary and... Continue Reading
  • Type:Project
  • ID:MKT0654
  • Pages:55
  • Reference:YES
ABSTRACT This project work is on the impact of information technology in the banking industry. And all States Trust Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem. The population of the study comprises of the personal of all state trust bank and the customers that... Continue Reading
  • Type:Project
  • ID:MKT0653
  • Pages:78
  • Reference:YES
ABSTRACT The research topic is the effective marketing strategies for colour photo processing services using Jonatex ultra modern colour lab, as a case study was motivated by the necessity to find out why Jonatex have been successful with in its short period of existence. Three hypothesis were formulated, to text for hypothesis (a)Whether... Continue Reading
  • Type:Project
  • ID:MKT0652
  • Pages:90
  • Reference:YES
ABSTRACT This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis. (A Case Study of Executive Airline Services) was carried out with some of the following objectives:- -To find out if the customers are satisfied with the quality and availability of EAS. -To determine whether airline users are... Continue Reading
  • Type:Project
  • ID:MKT0651
  • Pages:71
  • Reference:YES
ABSTRACT The research work titled “Effective Marketing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher... Continue Reading
  • Type:Project
  • ID:MKT0650
  • Pages:49
  • Reference:YES
ABSTRACT This study focused on application of marketing concept in service industry (a case study of snow- whit lawn dry and dry cleaning services. To carry out he research work some of the find out the problem faced by the from in marketing their service. -it ascertain the possibility of applying the marketing concept in service marketing. -To... Continue Reading
  • Type:Project
  • ID:MKT0649
  • Pages:75
  • Reference:YES
ABSTRACT This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study. To examine certfically the level of awareness generated to find out the medium through which the awareness was created. The population of study includes the... Continue Reading
  • Type:Project
  • ID:MKT0648
  • Pages:99
  • Reference:YES
Chapter One Introduction Background of Study Statement of Problem Purpose of the Study Significance of Study Research Questions Scope of Study Chapter Two Review of Literature Conceptual Framework Influence of Television Advertising on Consumer’s Choice of Household Products Influence of Newspaper Advertising on Consumer Choice of Household... Continue Reading
  • Type:Project
  • ID:MKT0647
  • Pages:132
  • Reference:YES
ABSTRACT This study is a research into an Appraisal of Sales and Distribution management in act on PLC the Eastern regional headquarters which based in Enugu was used as a limit it is encouraged by the desire to explicating understand the sales and distribution management in ELF Oil they sought to find out whether the sales and distribution... Continue Reading
  • Type:Project
  • ID:MKT0646
  • Pages:96
  • Reference:YES
ABSTRACT The study focused on an appraisal of promotional strategies of barbing salons in Enugu metropolis with particular note on top – class barbing salon in Enugu. The objectives of the study -To evaluate the promotional strategies adopted by Top class barbing salon in order to determine their profitability -To determine the impact of... Continue Reading
  • Type:Project
  • ID:MKT0645
  • Pages:74
  • Reference:YES
ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer... Continue Reading
  • Type:Project
  • ID:MKT0644
  • Pages:72
  • Reference:YES
ABSTRACT This research is a study to investigate “the impact of new product development on sale volume. The writer carefully examined how new product are developed in the company pan ltd, along with sale volume of the new generated product, new product can be described as nay product which has a new substance incorporated, the new substance... Continue Reading
  • Type:Project
  • ID:MKT0643
  • Pages:78
  • Reference:YES
INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is widely believed that no market strictly meets the conditions of the efficient market hypothesis. Even in the most developed countries, information with no bearing on the future performance of companies do sometimes influence the... Continue Reading
  • Type:Project
  • ID:MKT0642
  • Pages:82
  • Chapters:5
  • Methodology:descriptive statistics
  • Reference:YES
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Segmenting markets is a foundation for superior performance. Understanding how buyers’ needs and wants differ is important in creating useful market strategies. Valuable approach to segmenting markets might be of the most crucial factors in developed and... Continue Reading
  • Type:Project
  • ID:MKT0641
  • Pages:113
  • Chapters:5
  • Methodology:Regression Analysis
  • Reference:YES
CHAPTER ONE INTRODUCTION 1.1 Background Of The Study In the financial system, funds flow from those who have surplus funds to those who have a shortage of funds, either by direct, market-based financing or by indirect, bank-based finance. According to William Gladstone... Continue Reading
  • Type:Project
  • ID:MKT0640
  • Pages:140
  • Chapters:5
  • Methodology:Augmented Dickey
  • Reference:YES
(A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT This research work is basically carried out to critically and objectively examine the significant and in negligible role played by 'Marketing Communications on consumer... Continue Reading
  • Type:Project
  • ID:MKT0639
  • Pages:101
  • Chapters:5
EFFECT OF INTERNET ADVERTISING ON CONSUMERS\' PURCHASE DECISION (A STUDY OF JUMIA ONLINE STORES IN LAGOS) ABSTRACT The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have considered the factors that influence online... Continue Reading
  • Type:Project
  • ID:MKT0638
  • Pages:56
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on... Continue Reading
  • Type:Project
  • ID:MKT0637
  • Pages:65
  • Chapters:5
(A STUDY OF CADBURY NIGERIA  PLC) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Businesses used integration strategies to increase market share and profit and thus enhance firm's performance. Vertical integration... Continue Reading
  • Type:Project
  • ID:MKT0636
  • Pages:71
  • Chapters:5
(CASE STUDIES OF GUINNESS NIGERIA PLC AND. NIGERIAN BREWERIES PLC) CHAPTER ONE INTRODUCTION 1.0     BACKGROUND TO THE STUDY The impact and effect of market segmentation with the view of globalization throughout the world 'be it... Continue Reading
  • Type:Project
  • ID:MKT0635
  • Pages:64
  • Chapters:5
(A STUDY OF UNITED BANK FOR AFRICA NIGERIA PLC, LAGOS) ABSTR AC T Trainin g a nd Development a s a to ol fo r enhan c in g emplo ye e s ' perf o r m a nc e , wa s u n d e rtak e n to f i nd out if the Training and Development h... Continue Reading
  • Type:Project
  • ID:MKT0634
  • Pages:47
  • Chapters:5
(A CASE STUDY OF NIGERIAN ECONOMY) ABSTRACT This Research work is designed to analyse, the various aspect of market orientation practices in small business enterprise, it is primarily aimed at the study of 'whether or not',... Continue Reading
  • Type:Project
  • ID:MKT0633
  • Pages:43
  • Chapters:5
(A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The research work focused on 'the contribution of marketing research for new product development'. Discussing fully marketing research and new product development, its... Continue Reading
  • Type:Project
  • ID:MKT0632
  • Pages:74
  • Chapters:5
ABSTRACT Product is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market's need in mind. This essay writing intends to look at the basis for planning changes in marketing strategy... Continue Reading
  • Type:Project
  • ID:MKT0631
  • Pages:65
  • Chapters:5
Concept of Marketing Strategies A marketing strategy is a method by which a firm attempts to reach its target marketing. Marketing strategy starts with markets research, in which needs, attitudes and competitors' product are assessed and constant adjustment is made in order to achieve competitive... Continue Reading
  • Type:Project
  • ID:MKT0630
  • Pages:65
  • Chapters:5
:                                 A CASE STUDY OF FIRST BANK NIGERIA PLC To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional.... Continue Reading
  • Type:Project
  • ID:MKT0629
  • Pages:75
  • Chapters:5
IN EGOR LOCAL GOVERNMENT AREA IN EDO STATE ABSTRACT The purpose of this study was to investigate problem problems facing the marketing of poultry product in Egor Local Government Area of Edo State four research questions formulated and analyzed. The respondents were made up of poultry farmers... Continue Reading
  • Type:Project
  • ID:MKT0628
  • Pages:26
  • Chapters:5
ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria.  Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to... Continue Reading
  • Type:Project
  • ID:MKT0627
  • Pages:88
  • Chapters:5
ABSTRACT             The study was on the impact of marketing in the development of tourism in Enugu state.             The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the... Continue Reading
  • Type:Project
  • ID:MKT0626
  • Pages:96
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it.             The consumer attitude... Continue Reading
  • Type:Project
  • ID:MKT0625
  • Pages:79
  • Chapters:5
(A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT             The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo.... Continue Reading
  • Type:Project
  • ID:MKT0624
  • Pages:87
  • Chapters:5
ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected.  The research instrument used in collecting the data were questionnaire... Continue Reading
  • Type:Project
  • ID:MKT0623
  • Pages:86
  • Chapters:5
(A CASE STUDY OF ALL STATES TRUST BANK PLC) ABSTRACT             The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust... Continue Reading
  • Type:Project
  • ID:MKT0622
  • Pages:103
  • Chapters:5
(A CASE STUDY OF UNILEVER NIGERIA PLC ) ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc.         The study seeks to find out how product positioning helps the firms in achieving greater part of... Continue Reading
  • Type:Project
  • ID:MKT0621
  • Pages:72
  • Chapters:5
(A CASE STUDY OF NNPC ABA DEPOT) ABSTRACT The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian public... Continue Reading
  • Type:Project
  • ID:MKT0620
  • Pages:84
  • Chapters:5
(A CASE STUDY OF PARK-LANE HOSPITAL ENUGU) PREFACE Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, and welfare of the firms larger public which is designed to enhances the... Continue Reading
  • Type:Project
  • ID:MKT0619
  • Pages:86
  • Chapters:5
(A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU). ABSTRACT             This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the... Continue Reading
  • Type:Project
  • ID:MKT0618
  • Pages:94
  • Chapters:5
ABSTRACT This project work was designed to study the attitude of consumer towards made in Nigerian goods with special reference to women world boutique in Enugu metropolis.  A survey was conducted in five (s) zones to obtain field data. The objectives of the study were to find out the... Continue Reading
  • Type:Project
  • ID:MKT0617
  • Pages:109
  • Chapters:5
(A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE) ABSTRACT             The purpose of this project is to examine the impacts of self service on the performance of supermarkets.             The study is divided into five chapters. In chapter one the... Continue Reading
  • Type:Project
  • ID:MKT0616
  • Pages:86
  • Chapters:5
(A CASE STUDY OF UDI L. GOVT. COUNCIL) ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State.  With particular attention to Udi L. G. A Council was carried out with the some for the following... Continue Reading
  • Type:Project
  • ID:MKT0615
  • Pages:116
  • Chapters:5
PROPOSAL         This research project focused on the consumer protection laws in Nigeria and its implications on Nigerian consumers.         The researchers utilized both secondary primary data sources in order to gain insight on consumer protection laws... Continue Reading
  • Type:Project
  • ID:MKT0614
  • Pages:106
  • Chapters:5
(A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU) ABSTRACT If a company has a good product, well branded and priced, required and proper promotion done but could not get to the users as and when required, the company has succeeded in achieving nothing.             Therefore, the... Continue Reading
  • Type:Project
  • ID:MKT0613
  • Pages:77
  • Chapters:5
ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry.  The hair saloon firms in Nigeria are expected to be marketing oriented especially in current times when competition... Continue Reading
  • Type:Project
  • ID:MKT0612
  • Pages:111
  • Chapters:5
ABSTRCAT             This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods.             In the 1960s, non oil products such as palm produce crera, cotton,... Continue Reading
  • Type:Project
  • ID:MKT0611
  • Pages:78
  • Chapters:5
(A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA) ABSTRACT             Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world.  This research study focused on the nature,... Continue Reading
  • Type:Project
  • ID:MKT0610
  • Pages:118
  • Chapters:5
TABLE OF CONTENTS TITLE PAGE TABLE OF CONTENTS LIST OF TABLES ABSTRACT CHAPTER ONE:  INTRODUCTION 1.1        BACKGROUND OF THE STUDY 1.2        STATEMENT OF PROBLEM 1.3        OBJECTIVES OF THE STUDY 1.4        THE SIGNIFICANCE OF THE STUDY... Continue Reading
  • Type:Project
  • ID:MKT0609
  • Pages:108
  • Chapters:5
TABLE OF CONTENTS Title Page                                                           Abstract                             Table of Contents                       CHAPTER ONE: ... Continue Reading
  • Type:Project
  • ID:MKT0608
  • Pages:70
  • Chapters:5
THE IMPACT OF MARKETING MIX   IN THE ACCOMPLISHMENT OF ORGANIZATIONAL OBJECTIVES ABSTRACT This project work was to investigate the impact of marketing mix in the accomplishment of organizatioal objectives. The main objectives were: 1.   To identify the impact of marketing mix in the organization. 2.   To identify the different approaches... Continue Reading
  • Type:Project
  • ID:MKT0607
  • Pages:56
  • Chapters:5
(A CASE STUDY OF UBA BANK PLC) ENUGU ABSTRACT         This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study. Specially, the study addressed the following issues. The performance of... Continue Reading
  • Type:Project
  • ID:MKT0606
  • Pages:78
  • Chapters:5
(A CASE STUDY OF SKYE BANK ) ABSTRACT This project work is on the impact of information technology in the banking industry.  And Sky Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem.  The population of the study... Continue Reading
  • Type:Project
  • ID:MKT0605
  • Pages:89
  • Chapters:5
   (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was... Continue Reading
  • Type:Project
  • ID:MKT0604
  • Pages:144
  • Chapters:5
ABSTRACT The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State).  The study was carried out to the wholesales and retails. Data was collected using questionnaire that was distributed to the... Continue Reading
  • Type:Project
  • ID:MKT0603
  • Pages:96
  • Chapters:5
ABSTRACT This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria  Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create... Continue Reading
  • Type:Project
  • ID:MKT0602
  • Pages:112
  • Chapters:5
(A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR) ABSTRACT           The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study.   The study was motivated by the necessity... Continue Reading
  • Type:Project
  • ID:MKT0601
  • Pages:121
  • Chapters:5
(A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION             From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing... Continue Reading
  • Type:Project
  • ID:MKT0600
  • Pages:51
  • Chapters:5
(A CASE STUDY OF PATERSON AND ZOCHONIS INDUSTRIES PLC ABA) ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case  study, the objective is carrying out, to analyse if... Continue Reading
  • Type:Project
  • ID:MKT0599
  • Pages:89
  • Chapters:5
  (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE) PREFACE             The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State.            ... Continue Reading
  • Type:Project
  • ID:MKT0598
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
(A CASE STUDY OF PZ CUSSONS PLC) ABSTRACT This study deals on the effect of after sales services on consumer patronage, using PZ as a case study. The historical background and the development of this company this study attempts to evaluate the effects of after sales services such as... Continue Reading
  • Type:Project
  • ID:MKT0597
  • Pages:75
  • Chapters:5
. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION             From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing... Continue Reading
  • Type:Project
  • ID:MKT0596
  • Pages:51
  • Chapters:5
A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been  characterized;  with importation of every  thing ranging from machinery to private consumption commodities, the above idea of consuming imported  goods has led the writer too  question  the  effectiveness of the marketing... Continue Reading
  • Type:Project
  • ID:MKT0595
  • Pages:72
  • Chapters:5
TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1         Background of the Study 1.2         Statement of Problem 1.3         Purpose of the Study 1.4         Significance of the Study 1.5         Research... Continue Reading
  • Type:Project
  • ID:MKT0594
  • Pages:71
  • Chapters:5
(A CASE STUDY OF OMO DETERGENT). ABSTRACT           This research project is very crucial study for unilcuer Nigeria Plc.  The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. ... Continue Reading
  • Type:Project
  • ID:MKT0593
  • Pages:78
  • Chapters:5
CHAPTER ONE 1.0       INTRODUCTION 1.1       GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous... Continue Reading
  • Type:Project
  • ID:MKT0592
  • Pages:54
  • Chapters:4
(A STUDY OF ZODIAC HOTEL, ENUGU) ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study.  We tried to find the advertising strategies employed by in achieving... Continue Reading
  • Type:Project
  • ID:MKT0591
  • Pages:55
  • Chapters:4
(A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective... Continue Reading
  • Type:Project
  • ID:MKT0590
  • Pages:97
  • Chapters:5
(A CASE STUDY OF NIGERIAN BOTTLING  COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include:... Continue Reading
  • Type:Project
  • ID:MKT0589
  • Pages:71
  • Chapters:4
. (A CASE STUDY OF THE FEDERAL AIRPORTS AUTHORITY OF NIGERIA - FAAN ENUGU AIRPORT) ABSTRACT This research work is carried out on the Employee Relation precut in the Aviation industries in Nigeria taken FAAN, Enugu as their main stay. The research which was carried out in a systematic... Continue Reading
  • Type:Project
  • ID:MKT0588
  • Pages:52
  • Chapters:5
(A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation??? The main aim... Continue Reading
  • Type:Project
  • ID:MKT0587
  • Pages:47
  • Chapters:4
MARKETING OF CHURCH SERVICES  (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS) Abstract           Marketing of Church Services are established to deliver services to the people of God.   Are these services made to satisfy the congregation, themselves or the priest?           The researcher observed that the marketing of... Continue Reading
  • Type:Project
  • ID:MKT0586
  • Pages:69
  • Chapters:5
CHAPTER ONE  1.1 INTRODUCTION  In our economy today, wants satisfaction has generally replaced the necessity of fulfilling only basic physiological needs. This however has exposed Nigerian consumers who by virtue of circumstances, education and awareness are becoming enlightened as the... Continue Reading
  • Type:Project
  • ID:MKT0585
  • Pages:83
  • Chapters:5
TABLE OF CONTENT CHAPTER ONE Introduction 1.1              Statement of problem 1.2              Objective of study 1.3              Research question 1.4              Signifificance of the study... Continue Reading
  • Type:Project
  • ID:MKT0584
  • Pages:60
  • Chapters:5
ABSTRACT             In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban.  Attention was focused on... Continue Reading
  • Type:Project
  • ID:MKT0583
  • Pages:75
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY According to Crosby (1979) “quality is conformance to requirement and those requirement must be defined in measurable and clearly stated terms.” Quality is one of the goals or objectives organization seek to achieve. But... Continue Reading
  • Type:Project
  • ID:MKT0582
  • Pages:62
  • Chapters:5
(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract           This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any... Continue Reading
  • Type:Project
  • ID:MKT0581
  • Pages:112
  • Chapters:5
(A CASE STUDY OF PZ NIGERIA PLC ABA) ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria plc, Aba as a case study. The objective of... Continue Reading
  • Type:Project
  • ID:MKT0580
  • Pages:81
  • Chapters:5
(A CASE STUDY OF ROYAL ARK HOTEL LIMITED ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to  determine the causes of low patronage by customers and equally to suggest possible... Continue Reading
  • Type:Project
  • ID:MKT0579
  • Pages:93
  • Chapters:5
ADVERTISING : AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY) ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix... Continue Reading
  • Type:Project
  • ID:MKT0578
  • Pages:75
  • Chapters:6
  • Methodology:Chi- square
  • Reference:YES
IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS) 1.1 INTRODUCTION New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social... Continue Reading
  • Type:Project
  • ID:MKT0577
  • Pages:70
  • Methodology:Simple Percentage
  • Reference:YES
The impact of personal selling on sale volume of mobile phones in Calabar municipality. (Marketing) ABSTRACT The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that... Continue Reading
  • Type:Project
  • ID:MKT0576
  • Pages:57
  • Chapters:5
IN (A CASES STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA) ABSTRACT This study examines critically constraints to marketing fish and fish product by farmers in Afikpo north l. g. a of Ebonyi state. It has been observed that fish marketing in Afikpo north l. g. a of Ebonyi state... Continue Reading
  • Type:Project
  • ID:MKT0575
  • Pages:60
  • Chapters:5
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction... Continue Reading
  • Type:Project
  • ID:MKT0574
  • Pages:50
  • Chapters:5
The role of advertising on the marketing of suitcase in enugu metropolis   (a case study of Jumatex suitcase enugu)   ABSTRACT             This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase           Some objectives at this studies are:-... Continue Reading
  • Type:Project
  • ID:MKT0573
  • Pages:67
  • Chapters:5
(A CASE STUDY OF EMENIT NIGERIA PLC.)     ABSTRACT         A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession.  The need for employers of labour to... Continue Reading
  • Type:Project
  • ID:MKT0572
  • Pages:58
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF STUDY Consumer protection is more and more becoming a topical issue in this country.   Consumers in Nigeria is constantly abused but had permanently remained unresponsive to various forms of trade malpractices distributed by sellers/producers.... Continue Reading
  • Type:Project
  • ID:MKT0571
  • Pages:96
  • Chapters:5
IN ENUGU METROPOLIS CHAPTER ONE   INTRODUCTION 1.1     BACKGROUND OF THE STUDY This study is more concern on the S IN ENUGU METROPOLIS.  Rightly, from the time immemorial, there had been several cases of the purchase of different brand... Continue Reading
  • Type:Project
  • ID:MKT0570
  • Pages:56
  • Chapters:5
(A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)                                           ABSTRACT           This research project is a very crucial study for the entire public that makes use of... Continue Reading
  • Type:Project
  • ID:MKT0569
  • Pages:87
  • Chapters:5
(A CASE STUDY OF UNITED BANK FOR AFRICA KADUNA) TABLE OF CONTENT Title page    -        -        -        -        -        -        -        -        -        i... Continue Reading
  • Type:Project
  • ID:MKT0568
  • Pages:86
  • Chapters:5
(A Case Study of MTN Nigeria Plc)   ABSTRACT The focus of this research work is An Appraisal of Sales Promotion on the Choice of Mobile Phone (a case study of MTN Nigeria plc). The scholarly research work gives insight into the views of various authors as concerned with the... Continue Reading
  • Type:Project
  • ID:MKT0567
  • Pages:68
  • Chapters:5
R     ABSTRACT The study examines promotional strategies of Mr. Biggs Kaduna branch and its impact on sales. To this end the following research questions guided the study: To what extent are Mr. Biggs fast food outlets in Kaduna metropolis using promotional... Continue Reading
  • Type:Project
  • ID:MKT0566
  • Pages:50
  • Chapters:5
(A CASE STUDY OF MTN NIGERIA ILORIN) TABLE OF CONTENT 1.1 Background of the Study 1.2 Statement of Problem 1.3 Research Questions: 1.4 Research Objectives 1.5 Research Hypotheses 1.6 Significance of the Study 1.7 Scope of the Study 1.8 Definition of Key Terms CHAPTER TWO LITERATURE REVIEW... Continue Reading
  • Type:Project
  • ID:MKT0565
  • Pages:115
  • Chapters:5
  • Methodology:Linear Regression
  • Reference:YES
(A case study of MTN, Ahmadu Bello Way Kaduna) ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning In Service Industry” with reference to MTN Ahmadu Bello way Kaduna. Contains five chapters. It a body of knowledge in the... Continue Reading
  • Type:Project
  • ID:MKT0564
  • Pages:67
  • Chapters:5
OF PEUGEOT AUTOMOBILE NIGERIA LIMITED (PAN) KADUNA ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  This research... Continue Reading
  • Type:Project
  • ID:MKT0563
  • Pages:61
  • Chapters:5
EFFECT OF ADVERTISEMENT ON CONSUMER BRAND  PREFERENCE CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential... Continue Reading
  • Type:Project
  • ID:MKT0562
  • Pages:80
  • Chapters:5
THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING  BEHAVIOR CHAPTER ONE INTRODUCTION 1.1       Background of the Study In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development and the emergence of online stores have turned users into consumers. Also the most important role of social... Continue Reading
  • Type:Project
  • ID:MKT0561
  • Pages:79
  • Chapters:5
PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The basic reason for this study is to examine Marketing Research as a tool for increased profitability in service industry taking NICON Insurance Company Limited... Continue Reading
  • Type:Project
  • ID:MKT0560
  • Pages:105
  • Chapters:5
(A STUDY OF FIRST BANK NIG. PLC)  CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY           Marketing can be seen as an organizational function and a number of processes for creating, communication and value delivery to the clients and the relationship with... Continue Reading
  • Type:Project
  • ID:MKT0559
  • Pages:55
  • Chapters:5
(A CASE STUDY NIGERIAN BOTTLING COMPANY PLC BENIN CITY) CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY The practice of marketing is a crucial human invention. It is set of activity which facilitates exchange transaction involving economic goods... Continue Reading
  • Type:Project
  • ID:MKT0558
  • Pages:61
  • Chapters:5
(A CASE STUDY OF ABA METROPLIS) CHAPTER ONE INTRODUCITON 1.1                          BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the... Continue Reading
  • Type:Project
  • ID:MKT0557
  • Pages:61
  • Chapters:5
(A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH MAGAZINE) ABSTRACT This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the... Continue Reading
  • Type:Project
  • ID:MKT0556
  • Pages:57
  • Chapters:5
(A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE ) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Distribution of soft drinks in Nigeria simply suplies the system through which the soft drinks are brought to the prospect final consumers within the Nigeria... Continue Reading
  • Type:Project
  • ID:MKT0555
  • Pages:87
  • Chapters:5
AN OVERVIEW OF IMPORTANCE OF ENRICHMENT IN FOOD PROCESSING   ABSTRACT This seminar looked at the benefits of food enrichment in food processing. Various enrichment items like vitamin A, Iron and Iodine were discussed. These will help add to the nutrients, which were absent or removed during food processing. This work also looked at the... Continue Reading
  • Type:Project
  • ID:MKT0554
  • Pages:32
  • Chapters:3
(A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE) TABLE OF CONTENTS Title page -      -       -       -       -       -       -       -       -i Certification -   -       -      ... Continue Reading
  • Type:Project
  • ID:MKT0553
  • Pages:77
  • Chapters:5
CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY (A CASE STUDY OF UNION BANK PLC, OKO) CHAPTER ONE INTRODUCTION The topic of this research work is of course, customer services in the financial institutions, a step towards improving profitability (a case study of Union Bank Plc Oko).         Woodruff (1997)... Continue Reading
  • Type:Project
  • ID:MKT0552
  • Pages:86
  • Chapters:5
PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT. (A CASE STUDY OF CUTIX CABLE PLC NNEWI ANAMBRA STATE ) CHAPTER ONE INTRODUCTION: The product or watchword for marketing has to be associated to “innovation or die. This innovational attributes can become a philosophy compelling or almost parallel to that of the marketing concept... Continue Reading
  • Type:Project
  • ID:MKT0551
  • Pages:103
  • Chapters:5
.  (A CASE STUDY OF MICRO FINANCE BANK OKO) ABSTRACT         This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro... Continue Reading
  • Type:Project
  • ID:MKT0550
  • Pages:89
  • Chapters:5
THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT  DRINK IN A COMPETITIVE MARKET. (A CASE  STUDY OF 7UP BOTTLING COMPANY  NIG. PLC, 9TH MILE CORNER  ENUGU ) CHAPTER ONE INTRODUCTION The beginning of the twentieth Century witnessed an outburst of advertising efforts the bottling companies. This outburst was... Continue Reading
  • Type:Project
  • ID:MKT0549
  • Pages:87
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable... Continue Reading
  • Type:Project
  • ID:MKT0548
  • Pages:65
  • Chapters:5
CHAPTER ONE 1.1    INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences the decision the consumers take when it comes to purchasing and consumption. This influence... Continue Reading
  • Type:Project
  • ID:MKT0547
  • Pages:65
  • Chapters:5
CHAPTER ONE 1.0     Introduction Advertising is any paid form of non-personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observed that for any promotional activity to be called... Continue Reading
  • Type:Project
  • ID:MKT0546
  • Pages:65
  • Chapters:5
TABLE OF CONTENT CHAPTER ONE 1.0INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2STATEMENT OF THE PROBLEM 1.3OBJECTIVES OF THE STUDY 1.4SIGNIFICANCE OF THE STUDY 1.5STATEMENT OF HYPOTHESIS 1.6SCOPE OF THE STUDY 1.7LIMITATION OF THE STUDY 1.8DEFINATION OF TERMS CHAPTER TWO... Continue Reading
  • Type:Project
  • ID:MKT0545
  • Pages:65
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
CHAPTER ONE INTRODUCTION 1.1  Background to the Study Throughout history every society has faced the fundamental economic problem of deciding what to produce, and for whom, in a world of limited resources (Alderson, 1962).... Continue Reading
  • Type:Project
  • ID:MKT0544
  • Pages:67
  • Chapters:5
(A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA) ABSTRACT The history of advertising is as old as man himself. The story date back to the prehistoric period when man was using town criers, drummers, flute blowing to pass across important information to present day... Continue Reading
  • Type:Project
  • ID:MKT0543
  • Pages:64
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
TABLE OF CONTENT CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY 1.2STATEMENT OF THE PROBLEM 1.3OBJECTIVES OF THE STUDY 1.4STATEMENT OF HYPOTHESIS 1.5SIGNIFICANCE OF THE STUDY 1.6SCOPE OF THE STUDY 1.7HISTORICAL BACKGROUND OF UNILEVER NIGERIA... Continue Reading
  • Type:Project
  • ID:MKT0542
  • Pages:65
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA CHAPTER ONE 1.0   INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional... Continue Reading
  • Type:Project
  • ID:MKT0541
  • Pages:100
  • Chapters:5
(A CASE STUDY OF SUNGLASS LTD KADUNA) CHAPTER ONE INTRODUCTION 1.0   Background of the study Marketing was defined by Kotler (2001) “as a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and... Continue Reading
  • Type:Project
  • ID:MKT0540
  • Pages:56
  • Chapters:5
CHAPTER ONE 1.0      Introduction The concept of packaging describes the overall presentation of a product or services to the consumers and the manufacturers respectively in a form that will protect, preserve, promote, measure and describe the content of the pack.... Continue Reading
  • Type:Project
  • ID:MKT0539
  • Pages:41
  • Chapters:5
CHAPTER ONE Introduction 1.1   Background of the Study   Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of... Continue Reading
  • Type:Project
  • ID:MKT0538
  • Pages:64
  • Chapters:5
CHAPTER ONE 1.0     INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which... Continue Reading
  • Type:Project
  • ID:MKT0537
  • Pages:115
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
(A Case Study of PZ Nigeria Plc, Kaduna) CHAPTER ONE 1.0       INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude determines which target market, the organization can best serve and decide on appropriate... Continue Reading
  • Type:Project
  • ID:MKT0536
  • Pages:90
  • Chapters:5
CHAPTERONE INTRODUCTION 1.0    Background to the Study Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving, and they are approached by many more competitors with equal or better offers. The... Continue Reading
  • Type:Project
  • ID:MKT0535
  • Pages:56
  • Chapters:5
(A STUDY OF NIGERIAN BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND TO THE STUDY The purpose of a business is to create and keep customers. If a business successfully creates and keeps customers in a cost effective way, it will make profit while continuing to survive... Continue Reading
  • Type:Project
  • ID:MKT0534
  • Pages:56
  • Chapters:5
(A CASE STUDY OF TOWER ALUMINUM) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY The marketing activities of an organization is guided by six marketing mix that comprises of controllable variables that marketers use in the achievement of their marketing objectives.... Continue Reading
  • Type:Project
  • ID:MKT0533
  • Pages:25
  • Chapters:5
(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Soft Drinks Manufacturing Industries in Nigeria adopt many strategies to enhance the sale of their variously branded products, various sales methods such as branding,... Continue Reading
  • Type:Project
  • ID:MKT0532
  • Pages:70
  • Chapters:5
(A STUDY OFDANGOTE NOODLES) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal... Continue Reading
  • Type:Project
  • ID:MKT0531
  • Pages:52
  • Chapters:5
  CHAPTER ONE INTRODUCTION 1.0      BACKGROUND OF THE STUDY Nowadays branding is the most crucial aspect among companies’ activities. A brand consists of more parts than the visible features such as names and logotypes. No matter if the company is a bank or a toy store it is the... Continue Reading
  • Type:Project
  • ID:MKT0530
  • Pages:54
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY According to Oyedijo, Idris and Aliu (2012), governments world-wide have come to realize that Small BusinessEnterprises (SBEs) contribute enormously to the growth and development of... Continue Reading
  • Type:Project
  • ID:MKT0529
  • Pages:80
  • Chapters:5
(A CASE STUDY OF UNLIEVER NIGEIRA PLC), CHAPTER ONE 1.0   INTRODUCTION Salesmanship is the act of usefully persuading prospective customers to buy a product or service from which they can derive suitable benefits thereby increasing their total satisfaction with... Continue Reading
  • Type:Project
  • ID:MKT0528
  • Pages:77
  • Chapters:5
 (A Case Study of DHL Express, Lagos) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY A multitude of companies today has already identified the need to create a loyal customer base and acknowledges that maintaining existing customers and extending business with them is... Continue Reading
  • Type:Project
  • ID:MKT0527
  • Pages:79
  • Chapters:5
(A Study of Power Holding company of Nigeria [PHCN]) CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Employee of whatever status needs to participate in the coordination of resource of the organization.Simultaneously an individual also needs to participate in communication. The... Continue Reading
  • Type:Project
  • ID:MKT0526
  • Pages:88
  • Chapters:5
(A CASE STUDY OF NESTLE NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Over the years companies (Business Organizations) as corporate bodies have not exercised their obligations. They have failed to impact positively on their immediate environments... Continue Reading
  • Type:Project
  • ID:MKT0525
  • Pages:97
  • Chapters:5
(A CASE STUDY OF ACCESS BANK PLC) ABSTRACT This study analyses the effect of customer relationship management on organizational performance. This research views customer relationship management as an enterprise approach to developing full-knowledge about customer behavior and... Continue Reading
  • Type:Project
  • ID:MKT0524
  • Pages:92
  • Chapters:5
  • Methodology:Z Test
  • Reference:YES
CHAPTER ONE INTRODUCTION 1.1                       Background of the study The  success of any organization is completely determined by the quality of services that they produce, especially in competitive market place, this therefore... Continue Reading
  • Type:Project
  • ID:MKT0523
  • Pages:82
  • Chapters:5
(SMES) IN AGEGE LOCAL GOVERNMENT AREA, LAGOS CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY This chapter distinguishes between socially responsible policies and policies that simply represent sound business practice. Attention to customer... Continue Reading
  • Type:Project
  • ID:MKT0522
  • Pages:62
  • Chapters:5
E (A STUDY OF CADBURY NIGERIA PLC )   CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Retailing is the set of activities that markets products or services to the final consumers for their personal or household use. Businesses used retailing strategies to increase market share and... Continue Reading
  • Type:Project
  • ID:MKT0521
  • Pages:94
  • Chapters:5
(A STUDY OF AGRO MARKETING FIRMS IN LAGOS STATE) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND TO THE STUDY As competition in the 1990s intensified and markets becameglobal, so did the challenges associated with gettinga product and service to the right place at the right timeat... Continue Reading
  • Type:Project
  • ID:MKT0520
  • Pages:74
  • Chapters:5
EFFECT OF PACKAGING ON CONSUMER BEHAVIOUR : (A CASE STUDY OF NIGERIAN BREWERIES PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the Nigerian business environment, mostmanufactured or processed products are sold in packages. Few actual products seen, but the rest are packages of different sizes, colours and types. Packaging can be... Continue Reading
  • Type:Project
  • ID:MKT0519
  • Pages:90
  • Chapters:5
(A CASE STUDY OF LISABI MILLS LTD) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF STUDY In the past years, the main aim of business organization was to Manufacture and sell, but recent marketing dynamic has change this my topic notion of... Continue Reading
  • Type:Project
  • ID:MKT0518
  • Pages:36
  • Chapters:5
(A CASE STUDY OF CRUSADER INSURANCE NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE RESEARCH PROJECT Leadership is a very crucial factor in the management process and means influence on the behaviour of other in order to achieve organizational... Continue Reading
  • Type:Project
  • ID:MKT0517
  • Pages:74
  • Chapters:5
(A CASE STUDY OF ARIK AIRLINE, NIGERIA) CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Marketing and promotional strategies in the Aviation industry may differ depending on the unique situation of the individual business like Arik Airline. However there are a number of... Continue Reading
  • Type:Project
  • ID:MKT0516
  • Pages:62
  • Chapters:5
EFFECTIVENESS OF TRADE EXHIBITIONAS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENTREPRENEURSHIP CHAPTER ONE INTRODUCTION 1.0   Background to the Study The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial... Continue Reading
  • Type:Project
  • ID:MKT0515
  • Pages:83
  • Chapters:5
(A CASE STUDY OF LAGOS STATE UNIVERSITY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUIND OF THE STUDY The implication of marketing is that even though “customer orientation (a derivative- of marketing concept) has become a familiar slogan,... Continue Reading
  • Type:Project
  • ID:MKT0514
  • Pages:83
  • Chapters:5
IN MANUFACTURING  INDUSTRY (A CASE STUDY OF  NESTLE NIGERIA  PLC) CHAPTER ONE 1.1      HISTORICAL BACKGROUND OF NESTLE NIGERIA PLC Nestle Nigeria plc is associated with the nestle group, the single largest food company in the world and it is known worldwide for its top... Continue Reading
  • Type:Project
  • ID:MKT0513
  • Pages:89
  • Chapters:5
(A STUDY OF UNILEVER NIG PLC) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY It is paramount for an organization to promote an awareness of differences between the products and those of competitors.  Branding is one of the strategies of differentiating a product so that a company can compete in... Continue Reading
  • Type:Project
  • ID:MKT0512
  • Pages:54
  • Chapters:5
“A SURVEY OF SOME MANUFACTURING FIRMS IN NIGERIA” CHAPTER ONE INTRODUCTION 1.1       BACGROUND TO THE STUDY All organizations exists in complex relationship with elements in their external environments. Corporate social performance is... Continue Reading
  • Type:Project
  • ID:MKT0511
  • Pages:55
  • Chapters:5
(A STUDY OF UNILEVER NIG PLC) CHAPTER ONE INTRODUCTION 1.1                   BACKGROUND TO THE STUDY In today’s market place, selling a product is sometimes easier than getting it to customers.  Companies have decided on the best way to store and move their... Continue Reading
  • Type:Project
  • ID:MKT0510
  • Pages:64
  • Chapters:5
(A CASE STUDY OF CADBURY NIGERIA PLC) CHAPER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY Individuals have needs and business organizations exist to satisfy the needs andwants of the society. An appropriate method toward understanding form of businessownership will require the... Continue Reading
  • Type:Project
  • ID:MKT0509
  • Pages:61
  • Chapters:5
(A  Study of Wamco Nig. Plc) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY A study of the evolution of packaging is inextricably linked to the evolution of consumption habits in particular, and of society as a whole (Zeithaml, V. 1988). In the rural society which... Continue Reading
  • Type:Project
  • ID:MKT0508
  • Pages:70
  • Chapters:5
(A STUDY OF NOKIA MOBILE PHONE) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY The marketing environment has become a very competitive one as it has continued to evolve. Thus, it has become important for businesses to look for ways of gaining and sustaining brand loyalty by building... Continue Reading
  • Type:Project
  • ID:MKT0507
  • Pages:118
  • Chapters:5
(A STUDY OF ZENITH BANK PLC) CHAPTER ONE INTRODUCTION 1.0      BACKGROUND OF THE STUDY Companies now operate in vastly competitive and non linear environment, the value of business lies increasingly in its ability to capture information and generate new idea. According to (Kotler... Continue Reading
  • Type:Project
  • ID:MKT0506
  • Pages:68
  • Chapters:5
(A CASE STUDY OF UNILEVER NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The days of a customer adopting one product or company for life are long gone. With easy access and global competitiveness, customers are often swayed by advertisingand a chance at a... Continue Reading
  • Type:Project
  • ID:MKT0505
  • Pages:81
  • Chapters:5
(A CASE STUDY OF OSHODI/ISOLO INDUSTRIAL ESTATE) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY One of the fundamental objectives of a responsible government is to ensure optimum standard of living. The post independence government adopted... Continue Reading
  • Type:Project
  • ID:MKT0504
  • Pages:98
  • Chapters:5
(A Case Study of Cadbury Nigeria Plc) CHAPTERONE INTRODUCTION 1.1      BACKGROUNDTOTHESTUDY Communication is needed to reach markets at a reasonable cost. Advertising is just one of the tools for reaching markets. It may be too costly and time consuming to try to do marketing job with salesmen... Continue Reading
  • Type:Project
  • ID:MKT0503
  • Pages:66
  • Chapters:5
(A CASE STUDY OF CADBURY NIGERIA PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Cadbury Nigeria Plc was incorporated in 1965, the company had only brand to its name: Pronto and Bournvita, but those were doing well indeed, infact the decision to incorporated a local Company by... Continue Reading
  • Type:Project
  • ID:MKT0502
  • Pages:90
  • Chapters:5
(A CASE STUDY OF MTN NIGERIA LIMITED) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY The practice of corporate social responsibility (CSR) is much debated and criticized. Proponents argue that there is a strong business case for corporate social... Continue Reading
  • Type:Project
  • ID:MKT0501
  • Pages:78
  • Chapters:5
CHAPTER ONE INTRODUCTION Entrepreneurship has to do with the conceptual approach of doing new things within a new philosophy of value, of purpose, of utility and of quality and use, which satisfies needs. It is the practice of starting new organizations, particularly... Continue Reading
  • Type:Project
  • ID:MKT0500
  • Pages:68
  • Chapters:5
(A CASE STUDY OF ZENITH BANK PLC) CHAPTER ONE 1.0 BACKGROUND TO THE STUDY The world today is shaped by the advancement in the field of information and communication technology (ICT). The relevance of ICT to the development of corporate organization and the entire would... Continue Reading
  • Type:Project
  • ID:MKT0499
  • Pages:71
  • Chapters:5
(A STUDY OF DIVERSAY SOLUTION LIMITED) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Logistics management involves the movement of both raw materials and finished goods from the point of production to the purchase. The raw materials and finish goods are both kept in... Continue Reading
  • Type:Project
  • ID:MKT0498
  • Pages:102
  • Chapters:5
IMPACT OF SALES PROMOTION ON BUYINGDECISION (A CASE STUDY OF GLOBACOM NIGERIA LIMITED) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY After the advent of industrial revolution, machines were introduced into the production system to boost the production of goods and services and this brought about large number of goods available... Continue Reading
  • Type:Project
  • ID:MKT0497
  • Pages:30
  • Chapters:5
(A STUDY OF NESTLE NIGERIA PLC, LAGOS) ABSTRACT The purpose of the study was to investigate trade unionism and organizational effectiveness (a study of Nestle Nigeria plc), Lagos. The study adopted the descriptive survey research design with the following objectives; to assess the priority accorded... Continue Reading
  • Type:Project
  • ID:MKT0496
  • Pages:55
  • Chapters:5
ABSTRACT The purpose of this thesis is to examine the impact of the adoption of third party electronic commerce platforms on small and medium enterprises (SMEs) companies in Nigeria. This thesis describes the drivers for e-commerce adoption and investigates... Continue Reading
  • Type:Project
  • ID:MKT0495
  • Pages:90
  • Chapters:5
ABSTRACT The purpose of the work is to optimize exports of non oil products with  particular emphasis on exportation of locally manufactured products. In the  course of this research, problems and prospects of exportation of locally manufactured products in... Continue Reading
  • Type:Project
  • ID:MKT0494
  • Pages:80
  • Chapters:5
(A Case Study of Selected Small Businesses in Lagos Sub-Urban) ABSTRACT In both developed and developing countries, the government is turning to small and medium scale industries and entrepreneurs, as a means of economic development and a veritable means... Continue Reading
  • Type:Project
  • ID:MKT0493
  • Pages:93
  • Chapters:5
SMALL AND MEDIUM SCALE ENTERPRISE (SMES) ABSTRACT Albeit, small and medium scale enterprise (SMES); as economic and industrial stanchions for any nation inclined towards meaningful and revolution is fast gaining attention, its development and management... Continue Reading
  • Type:Project
  • ID:MKT0492
  • Pages:78
  • Chapters:5
ABSTRACT The study was conducted on Financing Small and Medium industries in Nigeria (A Case Study of Selected small business in Lagos State sub-urban). The roles play by SSEs as been confirmed by this study.  It therefore means that the SSEs can be effectively used... Continue Reading
  • Type:Project
  • ID:MKT0491
  • Pages:78
  • Chapters:5
(A CASE STUDY OF ALABA INTERNATIONAL MARKETING) ABSTRACT This study, sets to investigate the role of small scale enterprise on the economic development in Nigeria. The introduction part of this study is contained in chapter one, extensively dealt with the purpose of the study.... Continue Reading
  • Type:Project
  • ID:MKT0490
  • Pages:79
  • Chapters:5
THE ROLE OF SMALL SCALE BUSINESS IN INDUSTRIAL TECHNOLOGICAL DEVELOPMENT  OF NIGERIA (A case study of PZ Nigeria limited Isolo) ABSTRACT This research work highlights the role of Small Scale business in industrial technological development of Nigeria. The industry used as Case Study is Pz Nigeria Limited, Isolo, Lagos. With the necessary... Continue Reading
  • Type:Project
  • ID:MKT0489
  • Pages:33
  • Chapters:5
SECTOR (A CASE STUDY OF UNITED BANK FOR AFRICA PLC) ABSTRACT This  study was carried out to find out the role of manpower training and development and determine if training could be an instrument of achieving organizational objectives... Continue Reading
  • Type:Project
  • ID:MKT0488
  • Pages:73
  • Chapters:5
(A STUDY OF TOP PAINT LIMITED LAGOS) ABSTRACT This research examines the Role of Manager in Small Scale Business Organisationwith special reference to Top Paint Limited Lagos. The research adopted a survey research design. A well structured questionnaire was designed and administered to... Continue Reading
  • Type:Project
  • ID:MKT0487
  • Pages:61
  • Chapters:5
THE ROLE OF CAPITAL MARKET IN THE DEVELOPMENT OF SMALL SCALE BUSINESSES IN NIGERIA TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1     Background to the Study 1.2     Significance of the Study 1.3     Statement of the Problems 1.4     Objectives of the Study 1.5     Research Hypotheses 1.6     Research Questions 1.7    ... Continue Reading
  • Type:Project
  • ID:MKT0486
  • Pages:81
  • Chapters:5
(A STUDY OF AIICO INSURANCE PLC) ABSTRACT This study examined the effect of relationship marketing on organizational performance using the AIICO Insurance Plc as a study. The survival, success and continuity of service organizations depend on effective relationship marketing. The... Continue Reading
  • Type:Project
  • ID:MKT0485
  • Pages:85
  • Chapters:5
(A STUDY OF NIGERIA BOTTLING COMPANY PLC ) ABSTRACT The study investigated the Impact of Channel Distribution Strategy on Organizational Performance. Specifically, it examined whether intensive distribution strategy helps an organization to gain a sustainable competitive... Continue Reading
  • Type:Project
  • ID:MKT0484
  • Pages:54
  • Chapters:5
(A CASE STUDY OF CADBURY NIGERIA PLC)  ABSTRACT Many modern organizations are today faced with numerous challenges such as illegal and unethical business practices in a number of business transactions. Most organizations have come up with codes of ethics in dealing with ethical issues... Continue Reading
  • Type:Project
  • ID:MKT0483
  • Pages:71
  • Chapters:5
(A CASE STUDY OF CADBURY NIG. PLC) ABSTRACT This research study examined the effects and possible solutions of product quality control as it affects the ordinary customer using Cadbury Nig. Plc as a case study. The research study was aimed at evaluating the product quality and... Continue Reading
  • Type:Project
  • ID:MKT0482
  • Pages:68
  • Chapters:5
ON ORGANISATION EFFECTIVENESS THE IMPACT OF CONFLICT MANAGEMENT (A Case Study of Guaranty Trust Bank Plc) ABSTRACT This research work examines the impact of Conflict Management on Organisational Effectiveness with special reference to Guaranty Trust Bank Plc. This project is patterned into five chapters, the first deals with the study; it also... Continue Reading
  • Type:Project
  • ID:MKT0481
  • Pages:59
  • Chapters:5
(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) ABSTRACT This project critically discusses and evaluates the impact of advertising on sales performance. It gives insight to what sales performance is and also shows the relationship between the two variables that is,... Continue Reading
  • Type:Project
  • ID:MKT0480
  • Pages:102
  • Chapters:5
(CASE STUDY MOBIL) ABSTRACT The present study -was set to investigate the impact of advertising on the consumer buying decision. The study was motivated on the premise that having incomplete information affects decision making process. It is therefore risky for buyers to make purchasing... Continue Reading
  • Type:Project
  • ID:MKT0479
  • Pages:64
  • Chapters:5
(A CASE STUDY OF DOTMALL NIGERIA LIMITED) ABSTRACT The aim of this research study is to examine The Impact of Intensive Distribution Strategy on Marketing of Consumer Goods using Dotmall Nigeria Limited as a case study. To achieve the above stated objective both primary... Continue Reading
  • Type:Project
  • ID:MKT0478
  • Pages:60
  • Chapters:5
(A CASE STUDY OF FIRST BANK, FIRST CITY BANK, STERLING BANK, UBA AND ZENITH BANK) ABSTRACT The purpose of the study is to gain a better understanding of the theoretical and empirical relationship between market orientation practices (intelligence... Continue Reading
  • Type:Project
  • ID:MKT0477
  • Pages:87
  • Chapters:5
IN SHOMOLU LOCAL GOVERNMENT AREA LAGOS STATE ABSTRACT The study examines the impacts of marketing strategies on the performance of small-scale enterprise in Shomolu Local Government Area of Lagos State. The cross-sectional survey research design was employed for the... Continue Reading
  • Type:Project
  • ID:MKT0476
  • Pages:61
  • Chapters:5
(A Case Study of O.K Foods Nigeria Limited) ABSTRACT In recent times, priority has been to marketing strategies in any business organization, in order for the firm to have or acquire the market share targeted and eventually having success. The need for this study... Continue Reading
  • Type:Project
  • ID:MKT0475
  • Pages:48
  • Chapters:5
(A CASE STUDY OF GULDER BREWED BY NIGERIAN BREWERIES PLC) ABSTRACT The study of Impact of Promotional Mix on Sales performance tried to investigate the sales performance of Gulder a product of Nigeria Breweries Plc and also find out promotional and marketing strategies that is been used in the... Continue Reading
  • Type:Project
  • ID:MKT0474
  • Pages:60
  • Chapters:5
  • Methodology:Chi- square
  • Reference:YES
(A Case Study of Coca Cola Nigeria Plc) ABSTRACT This study examines the analysis of impact of diversification strategy on organization growth with particular emphasis on Coca-Cola Nigeria Plc. In the course of the study, relevant literatures were reviewed to have an insight... Continue Reading
  • Type:Project
  • ID:MKT0473
  • Pages:83
  • Chapters:5
(A Case Study of Nigeria Bottling Company Plc.) ABSTRACT In spite of the numerals sales promotion techniques available to many organizations, it is important to note that many organizations have not yet appreciated how to effectively and efficiently utilize these sales promotion techniques... Continue Reading
  • Type:Project
  • ID:MKT0472
  • Pages:73
  • Chapters:5
(A CASE STUDY OF CHI RETAIL FARMS ABSTRACT The aim of this research work is to know the impact of retailing on the marketing of fast moving consumer goods. A field study was used to collect data from the respondent. The first chapter is the introductory chapter containing the introduction, history of chi retail Farmshop, statement... Continue Reading
  • Type:Project
  • ID:MKT0471
  • Pages:53
  • Chapters:5
(A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT This study focuses on the impact of social responsibility on organizational image. A case study of Cadbury Nig. Plc. The main objective of the research work was to determine the real impact of social responsibility as a tool for... Continue Reading
  • Type:Project
  • ID:MKT0470
  • Pages:81
  • Chapters:5
(FMCG) ABSTRACT This research work dealt on “The Impact of Sales Promotion on Product Competitiveness of Fast Moving Consumer Goods (FMCG). The purpose is to examine the effects that Sales Promotional activities have on a product’s competitiveness in the... Continue Reading
  • Type:Project
  • ID:MKT0469
  • Pages:61
  • Chapters:5
(A CASE STUDIES OF SOME BANKS) ABSTRACT The study examined the influences of sales promotion of an employee in an organization. The research problem involves an investigation of the extent of which sales promotion influences an employee performances. The extant literatures... Continue Reading
  • Type:Project
  • ID:MKT0468
  • Pages:67
  • Chapters:5
(A Case Study Of Smithkline Glaxo Nigeria Plc) ABSTRACT This research examined The Effect Of Product Planning And Development In The Growth Of Organisation with special reference to Smithkline Glaxo Nigeria Plc. The research adopted survey research design. Data were... Continue Reading
  • Type:Project
  • ID:MKT0467
  • Pages:72
  • Chapters:5
TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1       Background to the Study 1.2       Statement of Research Problem  1.3       Objectives of the Study  1.4       Research Questions 1.5       Hypotheses... Continue Reading
  • Type:Project
  • ID:MKT0466
  • Pages:82
  • Chapters:5
(A Study of Cadbury Nigeria Plc ) ABSTRACT This research was to examine The Effect of Materials Management on the Profitability of the Manufacturing Company with special reference to Cadbury Nigeria Plc. This study show with statistical evidences that materials... Continue Reading
  • Type:Project
  • ID:MKT0465
  • Pages:82
  • Chapters:5
(A CASE STUDY OF NIGERIA BOTTLING COMPANY N.B.C PLC) TABLE OF CONTENTS PAGE Title page Dedication Acknowledgement Table of contents CHAPTER ONE 1.0         Introduction 1.1                        Background to the Study... Continue Reading
  • Type:Project
  • ID:MKT0464
  • Pages:41
  • Chapters:5
(A CASE STUDY OF SOME SELECTED SMALL SCALE INDUSTRIES IN LAGOS STATE) ABSTRACT This study was carried out to investigate into the Survival Strategies in small Scale Business in. Lagos State (a case study of some selected small scale industries). Information was sought on the activities and the performance of... Continue Reading
  • Type:Project
  • ID:MKT0463
  • Pages:60
  • Chapters:5
(A CASE STUDY OF CADBURY NIG. PLC) ABSTRACT  This project is on strategic planning as a tool for corporate survival with reference to Cadbury Nigeria Plc ,Agidingbi, Ikeja, Lagos. Effective management of business environmental changes depends on careful planning. Strategic planning has been the... Continue Reading
  • Type:Project
  • ID:MKT0462
  • Pages:53
  • Chapters:5
( A CASE STUDY OF OJO LOCAL GOVERNMENT ) ABSTRACT The study examines the spatial distribution of local market and variations in vegetable prices in Lagos state using Ojo local government as a case study. Also the way in which effective distribution channels... Continue Reading
  • Type:Project
  • ID:MKT0461
  • Pages:62
  • Chapters:5
(A STUDY OF GLOBALCOM NIGERIA LIMITED) ABSTRACT The study aims at integrating the organizations activities and focuses on the needs of the market place. However, it is basically concerned with prediction of sales of product among other things. As long as problem exist within the marketing system... Continue Reading
  • Type:Project
  • ID:MKT0460
  • Pages:99
  • Chapters:5
(A Case Study of Frigoglass Company Nigeria Ltd.) ABSTRACT This study investigates market orientation and company performance in an organization. The study analysie the market orientation on company performance in an organization through the provision of effective marketing strategies in satisfying... Continue Reading
  • Type:Project
  • ID:MKT0459
  • Pages:71
  • Chapters:5
(A Study of Nigeria Bottling Company) ABSTRACT This research examine packaging as a tool of achieving higher profitability in a manufacturing company. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple... Continue Reading
  • Type:Project
  • ID:MKT0458
  • Pages:69
  • Chapters:5
{A CASE STUDY OF NIGER INSURANCE PLC} TABLE OF CONTENTS TITLE PAGE CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENT LIST OF TABLES CHAPTER ONE      INTRODUCTION 1.1       General Description of the Study 1.2       Statement of Problem 1.3      ... Continue Reading
  • Type:Project
  • ID:MKT0457
  • Pages:71
  • Chapters:5
RE LATIONSHIP SELLING: ITS EFFECTS ON SALESMAN PERFORMANCE IN SERVICE INDUSTRY TABLE OF CONTENTS PAGES Title Page                                                                                                                  ... Continue Reading
  • Type:Project
  • ID:MKT0456
  • Pages:129
  • Chapters:5
A STUDY OF MTN (GSM) USERS IN IKEJA L.G.A, LAGOS STATE ABSTRACT The purpose of this study was to examine the role of Celebrity Advertising in Consumer brand loyalty. It was pertinent due to the prevalent use of celebrities (movie stars, comedians, musicians, footballers, fashion icons,etc) in... Continue Reading
  • Type:Project
  • ID:MKT0455
  • Pages:71
  • Chapters:5
ABSTRACT The introduction of government export promotion policies in the development of the export business In Nigeria, which poses more or little threat do the export business in Nigeria. There are a lot of tasks ahead for the government of a country, but all the tasks are quite... Continue Reading
  • Type:Project
  • ID:MKT0454
  • Pages:30
  • Chapters:5
(A CASE STUDY OF GUINNESS NIGERIA PLC AND NIGERIA BREWERY PLC.) ABSTRACT This study examined the effect of market segmentation on performance of brewery industry with the view of globalization throughout the world be it developed or developing economy, the supremacy being accord the... Continue Reading
  • Type:Project
  • ID:MKT0453
  • Pages:63
  • Chapters:5
OF UNITY BANK PLC. CHAPTER ONE INTRODUCTION 1.1      Background of the study  Banking industry is an important sector in the business world which has a growing impact on all other sectors of the economy because of financial services provisions. In this volatile situation financial... Continue Reading
  • Type:Project
  • ID:MKT0452
  • Pages:56
  • Chapters:5
(A CASE STUDY OF UBA BANK) ABSTRACT This research work is aimed to describe the importance of marketing, one need not to look further than this quoted “marketing is everything and everything is marketing”. The statistical tools the researcher employed to ensure that proper analysis was done... Continue Reading
  • Type:Project
  • ID:MKT0451
  • Pages:77
  • Chapters:5
(A Case Study of Nestle Milo Nig Plc) TABLE OF CONTENT Title Page                                                                                          i... Continue Reading
  • Type:Project
  • ID:MKT0450
  • Pages:79
  • Chapters:5
(A CASE STUDY OF ILORIN KWARA STATE) CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Code-switching and code-mixing are popular characteristics in the speech pattern of the average bilingual in any human society the world over especially in the African society. The first contains the... Continue Reading
  • Type:Project
  • ID:MKT0449
  • Pages:68
  • Chapters:5
(A CASE STUDY OF KINGMOS PAINT LTD) ABSTRACT                                                       This study sought to determine the effects of packaging and branding on marketing productivity... Continue Reading
  • Type:Project
  • ID:MKT0448
  • Pages:60
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
Marketing Department (A CASE STUDY OF IMT ENUGU) ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this... Continue Reading
  • Type:Project
  • ID:MKT0447
  • Pages:65
  • Chapters:5
(A CASE STUDY OF BIANCA COSMETICS ENUGU) ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes... Continue Reading
  • Type:Project
  • ID:MKT0446
  • Pages:65
  • Chapters:5
IN ENUGU URBAN ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study,... Continue Reading
  • Type:Project
  • ID:MKT0445
  • Pages:72
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
(A CASE STUDY OF EMENITE COMPANY ENUGU) ABSTRACT           The topic treated in this project is    “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State.           This topic is very vast and one cannot claim... Continue Reading
  • Type:Project
  • ID:MKT0444
  • Pages:65
  • Chapters:5
MARKETING OF CHURCH SERVICES  (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS) ABSTRACT           Marketing of Church Services are established to deliver services to the people of God.   Are these services made to satisfy the congregation, themselves or the priest?           The researcher observed that the marketing... Continue Reading
  • Type:Project
  • ID:MKT0443
  • Pages:65
  • Chapters:5
(A CASE STUDY OF JUHEL PHARMACEUTICALS ENUGU) ABSTRACT           The research on the role of marketing in improving a company’s performance.            In order to carryout the work effectively some of the following objective were formulated.... Continue Reading
  • Type:Project
  • ID:MKT0442
  • Pages:65
  • Chapters:5
(A CASE STUDY OF ALWAYS SANITARY TOWEL A PRODUCT OF PROCTER AND GAMBLE  IN ENUGU METROPOLIS) ABSTRACT This research project is very critical study for procter and gamble Nigeria Plc, the study was motivated by the necessity to improve performance of always’s... Continue Reading
  • Type:Project
  • ID:MKT0441
  • Pages:65
  • Chapters:5
EFFECTIVE  PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF GLOBACOM GMS ENUGU METROPOLIE) ABSTRACT This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis).           To carry out the research work the some of... Continue Reading
  • Type:Project
  • ID:MKT0440
  • Pages:65
  • Chapters:5
IN ENUGU METROPOLIS ABSTRACT Price plays a very important role both within the organization and in the national economy. For example, if consumers accept a product at a fairly high price, the producer will be certain of covering his cost as well as paying the staff well and still making... Continue Reading
  • Type:Project
  • ID:MKT0439
  • Pages:65
  • Chapters:5
ABSTRACT          The analysis of research on impact of sales promotion on organizational performance. (A case study of Nigeria bottling company (NBC plc, coca cola Onitsha plant. revealed that the study is relevant in that it seeks to identify the role sales promotion plays in... Continue Reading
  • Type:Project
  • ID:MKT0438
  • Pages:65
  • Chapters:5
ABSTRACT The topic of this research work is product differentiation as a competitive tool in the marketing of soft drinks (A case study of Limca Bottling Company). Chapter one focuses on the introductory aspect of this work e.g. problems of the topic, objectives of the... Continue Reading
  • Type:Project
  • ID:MKT0437
  • Pages:65
  • Chapters:5
The Impact Of Physical Distribution Channels In Marketing Of Agricultural Produce (A Case Study Of Perishable Agricultural Produce In Boki L.g.a Of Cross River State ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively... Continue Reading
  • Type:Project
  • ID:MKT0436
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1       Background of the study In recent years most adverts on television has a celebrity that projects the products or services by way of using the product and with this, has influence on the buyers and customers of these products and services and thus the sales volume of an organization. Basically, a celebrity... Continue Reading
  • Type:Project
  • ID:MKT0435
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1             Background to the Study The heart of management in all level of responsibilities is the fundamental requirement of being able to communicate sales forecast have an effect in the dissemination of business information to the target market and general public. The task of business management would... Continue Reading
  • Type:Project
  • ID:MKT0434
  • Pages:65
  • Chapters:5
Background of the Study In an increasing competitive and dynamic business environment, every organization needs to identify, anticipate, satisfy and care for customers to maximize profit, meet the requirement of stakeholders and have competitive advantage. Every industry including bank has an underlying structure or a set of fundamental economic... Continue Reading
  • Type:Project
  • ID:MKT0433
  • Pages:65
  • Chapters:5
Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives.  Sales promotion became an essential motivating factor... Continue Reading
  • Type:Project
  • ID:MKT0432
  • Pages:65
  • Chapters:5
Background of the Study Organization’s success not only depends on what organizations currently providing but also depends on how the organizations can make change to improve whatever they are providing from the marketing standpoint, the socio-economic justificationfor the existence of any business organization isthe satisfaction of customers’... Continue Reading
  • Type:Project
  • ID:MKT0431
  • Pages:65
  • Chapters:5
Background of the Study Business strategy development is concerned with matching customersrequirements (needs, wants, desires, preferences, buying patterns) with thecapabilities of the organization, based on the skills and resources available tothe business organization, leading to the issue of core competence (Holmesand Hooper, 2000). This... Continue Reading
  • Type:Project
  • ID:MKT0430
  • Pages:65
  • Chapters:5
INTRODUCITON 1.1   Background of the Study It is observable that a number of organizations are excellent at appearing or pretending to care for their customers. Some companies only pay “lip service” to their customer satisfaction. Others are remote from their customers and do not listen to them, while still some other companies believe that... Continue Reading
  • Type:Project
  • ID:MKT0429
  • Pages:65
  • Chapters:5
Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers, retain existing ones and maximize their... Continue Reading
  • Type:Project
  • ID:MKT0428
  • Pages:65
  • Chapters:5
 BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet technologies especially the WWW for business purposes by huge number of small and medium scale businesses. E-marketing has not only reshaped the existing small and medium scale businesses but also created tremendous opportunities... Continue Reading
  • Type:Project
  • ID:MKT0427
  • Pages:65
  • Chapters:5
Introduction              The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media.             Moreover, the internet is emerging as the most important source of information... Continue Reading
  • Type:Project
  • ID:MKT0426
  • Pages:65
  • Chapters:5
  Introduction  1.1 BACKGROUND OF THE STUDY The quest to achieve self-sufficient food production is one of the highest priority facing most of the world today. Nigeria in particular. This is also a problem that threatens to be worsening all year round. Food in Nigeria is critically depended on transportation distribution, it then become obvious... Continue Reading
  • Type:Project
  • ID:MKT0425
  • Pages:65
  • Chapters:5
The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunication industry all over the world is very rapid as one innovation replaces another in a matter of weeks.  A major breakthrough is the wireless telephone system which comes in... Continue Reading
  • Type:Project
  • ID:MKT0424
  • Pages:65
  • Chapters:5
ABSTRACT Over the years, major changes have come into effect to improve the agricultural marketing system. Many institutions such as, the regulated market, marketing board co- operative marketing institution, warehousing co-operative etc have been established primarily to aid the... Continue Reading
  • Type:Project
  • ID:MKT0423
  • Pages:65
  • Chapters:5
AN ASSESSMENT OF THE MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ORGANIZATION Abstract This study is on an assessment of the marketing segmentation on production planning in organization. The total population for the study is 200 staff of Dangote group of company, Lagos. The researcher used questionnaires as the instrument for the data... Continue Reading
  • Type:Project
  • ID:MKT0422
  • Pages:58
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CHAPTER ONE 1.0     INTRODUCTION   Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts.  The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this... Continue Reading
  • Type:Project
  • ID:MKT0421
  • Pages:65
  • Chapters:5
ABSTRACT As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deemed to be very crucial business agenda in which the key focus has been switched... Continue Reading
  • Type:Project
  • ID:MKT0420
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY  The Nigerian banking sector has changed tremendously since the introduction of the structural adjustment programme (SAP) on July 1996. Prior to this time, opening new bank were stringent. Banks were not only few and fair between competitor. The central bank of Nigeria (CBN) fixed minimum... Continue Reading
  • Type:Project
  • ID:MKT0419
  • Pages:65
  • Chapters:5
INTRODUCTION 1.1  BACKGROUND TO THE STUDY Brands and branding are by no means a new phenomenon, neither for academics nor the business world. It is possible to trace back the use of brands to the Stone Age, when hunters used weapons of specific “brands” to succeed in the hunt Almquist and Roberts: (1995). It was during the 16th century,... Continue Reading
  • Type:Project
  • ID:MKT0418
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION Small-scale businesses in Nigeria play a very vital role in the development of its economy. Over the years various policies both from the government and some of the private sector actors have been developed to create enabling environments for these small scale businesses to thrive. However the challenges linger. Some of... Continue Reading
  • Type:Project
  • ID:MKT0417
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY As the economy advances, there is a narrowing of gap between producers and consumers due to the emergence of the advancement in technology and distribution fulfils the critical function of integrating the economy into society to serve human needs. The major reason for business is to sell... Continue Reading
  • Type:Project
  • ID:MKT0416
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY In every society, consumers are the most important thing to consider while operating as any business. The satisfaction of these consumers now becomes the firm’s ultimate goal. In order too achieve this market it takes a lot of marketing strategies. One of such strategies is market... Continue Reading
  • Type:Project
  • ID:MKT0415
  • Pages:65
  • Chapters:5
ABSTRACT This study examines the role of advertising in brand building taking Nigeria Bottling Company Plc. as a case study. Four research questions were formulated, these are: how important is advertising to brand building? Are they any relationship between advertising and brand building? Is there any negative effect of advertising on an... Continue Reading
  • Type:Project
  • ID:MKT0414
  • Pages:65
  • Chapters:5
CHAPTER ONE 1.1 ... 1.2   STATEMENT OF PROBLEM Marketing is about identifying and meeting human needs profitably (Kotler and Keller, 2004). Making the right decision about change is not always easy, good marketing is no accident, but a result of careful planning and execution (Kotter and Keller, 2004). The influx of new banks in the later... Continue Reading
  • Type:Project
  • ID:MKT0413
  • Pages:65
  • Chapters:5
CHAPTER ONE BACKGROUND TO THE STUDY 1.1    INTRODUCTION The roles of advertising on the consumption of fast food cannot be over emphasized. Advertising is an important part of the promotional mix which is one of the strategic importance’s. It can play a vital complementary role through working alongside of other promotional mix element. It... Continue Reading
  • Type:Project
  • ID:MKT0412
  • Pages:65
  • Chapters:5
CHAPTER ONE 1.1 ... 1.2  STATEMENT OF THE PROBLEM          There is keen competition among first bank geographical area of this study as a result of environmental changes [especially, technological changes and the first bank induced consolidation]. The bank are in strong contention to outwit one another in the market place. In this... Continue Reading
  • Type:Project
  • ID:MKT0411
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Marketing is the link between a societies need and it’s porttern of industrial response. This implies that the success and future growth of any organization will depend largely upon the acceptability of its products or services by it potential customers. The recent difficult economic... Continue Reading
  • Type:Project
  • ID:MKT0410
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY 1.2. Statement of the general problem 1.3. Aims and Objectives of the study 1.4. Research Questions 1.5. Research Hypotheses 1.6. Significance of the study 1.7. Scope of the study 1.8. Limitation of the study 1.9. Definition of terms REFERNCES CHAPTER TWO REVIEW OF RELATED LITERATURE... Continue Reading
  • Type:Project
  • ID:MKT0409
  • Pages:65
  • Chapters:5
             (A CASE STUDY OF TOM AND JERRY) CHAPTER ONE INTRODUCTION 1.1      Background of the study Children have become MUCH more interested in cartoons, over many years and it has become a primary action to some lives. Typically, Children begin watching cartoons on the television at an... Continue Reading
  • Type:Project
  • ID:MKT0408
  • Pages:58
  • Chapters:5
ABSTRACT Every business will die if they don’t  every business will die or lose its grounds on the market if it does not recognise the effect of new trends. Business like typewriters have given way for the new computers for their function, so its either the producers of typewriter  will go out of business or he if fast enough  to switch over... Continue Reading
  • Type:Project
  • ID:MKT0407
  • Pages:65
  • Chapters:5
ABSTRACT This project work on an analysis of packaging as a promo tool in the marketing of product. (A case study of petals Enugu). Chapter one explained the purpose and the significance of the study. The main purpose of the study is to show the use of packaging s a promo tool in the marketing of the product. Its study shows the importance of... Continue Reading
  • Type:Project
  • ID:MKT0406
  • Pages:65
  • Chapters:5
ABSTRACT This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn from zone. In the case of research useful on finding, good application were... Continue Reading
  • Type:Project
  • ID:MKT0405
  • Pages:65
  • Chapters:5
ABSTRACT This research work analysis of the role of packaging in modern marketing was carried out at Ibadan at Oyo State, with particular reference to Iso glass plc. The work was done to examine the role of packaging in the company in the process of the work the research divided the work into the introduction of the problem and some term defined,... Continue Reading
  • Type:Project
  • ID:MKT0404
  • Pages:65
  • Chapters:5
ABSTRACT This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn from zone. In the case of research useful on finding, good application were... Continue Reading
  • Type:Project
  • ID:MKT0403
  • Pages:65
  • Chapters:5
ABSTRACT Most companies do engage on promotion and as a result creating awareness between their product and the consuming publics. The ignorance of this promotional tool has hard on the sales/revenue profit of the business and its competitive ability. The purpose of this work is to find out, analyze and report the effectiveness of advertising... Continue Reading
  • Type:Project
  • ID:MKT0402
  • Pages:65
  • Chapters:5
ABSTRACT This study is designed to find out the role of public in consumer acceptance of pure water in Anambra State. It retrieved how to establish and maintain mutual relationship between and organization and Rock Tama Water Industry was used as a company or reference for the study should be use to judge the activities of the company in the... Continue Reading
  • Type:Project
  • ID:MKT0401
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION 2.1 Background of the study Following the discovery of crude oil by Shell D, Arcy Petroleum, pioneer production began in 1958 from the company’s oil field in Oloibiri in the Eastern Niger Delta. By the late sixties and early seventies, Nigeria had... Continue Reading
  • Type:Project
  • ID:MKT0400
  • Pages:67
  • Chapters:5
ABSTRACT This study focused on the impact of effective public relations practice in the marketing of banking service in Enugu metropolis. A case study of zenith bank plc operating in Enugu state. It aims at identifying the areas of potential problems in order o enable corrective measure to be taken. Although zenith bank plc maintains a corporate... Continue Reading
  • Type:Project
  • ID:MKT0399
  • Pages:65
  • Chapters:5
ABSTRACT The role in which adequate and equitable motivational policies in the life of sales force in an organization cannot be overemphasized. It leads to increased in sales productivity which will result to growth and progress of  the organization in question. This study is an attempt to investigate on motivational compensation policies and... Continue Reading
  • Type:Project
  • ID:MKT0398
  • Pages:65
  • Chapters:5
ABSTRACT This study was carried out by the researcher on the “influence of television advertising on consumer choice of beverage” a case study of Nestle Nigeria plc Lagos state. Some research question were administered as a guide for researcher question like , does television advertising influence brand or consumer s choice of beverages ? This... Continue Reading
  • Type:Project
  • ID:MKT0397
  • Pages:65
  • Chapters:5
ABSTRACT The major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It is also aimed at ascertaining the level of relationship between the depreciation value of Naira and the pricing of imported goods in Nigeria. The fluctuating nature of exchange rate appears to be responsible for the... Continue Reading
  • Type:Project
  • ID:MKT0396
  • Pages:65
  • Chapters:5
ABSTRACT The aim of this research work is to know the effect of physical distribution on sales volume of beverages in Enugu Metropolis. It is also aimed at ascertaining the performance of physical distribution on seven up product/ drink. The objective of the researcher is to address the following: to find out the distribution strategy employed by... Continue Reading
  • Type:Project
  • ID:MKT0395
  • Pages:65
  • Chapters:5
ABSTRACT The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited  as a case study. Advertising is any personal paid form of non-personal information which is directed to the consumers or target audiences through various media in order... Continue Reading
  • Type:Project
  • ID:MKT0394
  • Pages:65
  • Chapters:5
ABSTRACT This research work is establish theoretical and empirical basis that show that impact of marketing communication on the sale of consumer goods and the endurance to effective communication. In the marketing with particular reference to Nigerian the significance, the scope and the limitation of the study. The theoretical review supports... Continue Reading
  • Type:Project
  • ID:MKT0393
  • Pages:65
  • Chapters:5
ABSTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the important of pricing in other to achieve a target... Continue Reading
  • Type:Project
  • ID:MKT0392
  • Pages:65
  • Chapters:5
ABSTRACT This topic “The role of marketing in the development of tourism in Nigeria using Nike lake Resort Enugu as a case study” was carried out to show how Nike lake resort provides satisfaction to customers through sales promotion as the role of marketing in the development of tourism. The research is an attempt to give a summary of this... Continue Reading
  • Type:Project
  • ID:MKT0391
  • Pages:65
  • Chapters:5
ABSTRACT This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing communication tool in our today’s industries. The public relations as very important communication tool is been used in some of the... Continue Reading
  • Type:Project
  • ID:MKT0390
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY The Nigerian capital market by logical extension has an international and colonial reference just like our political and entire economic life. Following the realization by the colonial masters that inadequate finance or capital was a major independent particularly to the industrial... Continue Reading
  • Type:Project
  • ID:MKT0389
  • Pages:65
  • Chapters:5
ABSTRACT The write is motivated into researching in the topic “ The Assessment of the influence of co-operate image on marketing a manufacturers brand name” products is carried out in Onitsha Anambra State with particular attentions to Denco Foam ltd in the process of conducting the research. The main aim of this research work is to find out... Continue Reading
  • Type:Project
  • ID:MKT0388
  • Pages:65
  • Chapters:5
ABSTRACT Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations. The importance of marketing reach to organisation cannot be over emphasised. Organisation as an open system cannot operate in isolation, they must react to environment (both internal and external) which will... Continue Reading
  • Type:Project
  • ID:MKT0387
  • Pages:65
  • Chapters:5
ABSTRACT The analysis of marketing distribution staregies of some Nigerian companies with case study of nestle Nigeria plc is the subject matter of this study. Some related literature were revived like, distribution staregies, service need of the target market, how to determine the target market, how to determine the appropriate channel... Continue Reading
  • Type:Project
  • ID:MKT0386
  • Pages:65
  • Chapters:5
ABSTRACT This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of consumer goods in Nigeria. In the study, an attempt was made to review related literature which... Continue Reading
  • Type:Project
  • ID:MKT0385
  • Pages:65
  • Chapters:5
ABSTRACT The research study on the effect of sales promotion on the sales of mobile phone lines (A study of MTN lines) The purpose of the study is to investigate the sales promotion in the sales of mobile phone lines MTN in Owerri Metropolis. The purpose is also to Know if customers appreciate the incentive used fro sales promotion.  This... Continue Reading
  • Type:Project
  • ID:MKT0384
  • Pages:65
  • Chapters:5
ABSTRACT Marketing of church services are established to deliver services to the people of God. Are these services made to satisfy the congregation themselves or the priests. The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language,... Continue Reading
  • Type:Project
  • ID:MKT0383
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY As the economy advances, there is a restaurant widening of the gap between producers and consumers, the increase in output of goods and services necessitates. The development of channel of distribution they provide time, place and convenience utility for the goals and services provided. In the view... Continue Reading
  • Type:Project
  • ID:MKT0382
  • Pages:65
  • Chapters:5
ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: a. to identify marketing strategies that can be implemented in order to increase the sales and... Continue Reading
  • Type:Project
  • ID:MKT0381
  • Pages:65
  • Chapters:5
ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of... Continue Reading
  • Type:Project
  • ID:MKT0380
  • Pages:65
  • Chapters:5
ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the level... Continue Reading
  • Type:Project
  • ID:MKT0379
  • Pages:65
  • Chapters:5
ABSTRACT This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction. To solve the research problem both primary and secondary data were collected.... Continue Reading
  • Type:Project
  • ID:MKT0378
  • Pages:65
  • Chapters:5
ABSTRACT This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company.  To measure the impact of the... Continue Reading
  • Type:Project
  • ID:MKT0377
  • Pages:65
  • Chapters:5
ABSTRACT This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria. The following were the objectives of the study: - To find out how road transportation system help consumers in the distribution of their products in Nigeria. - To know how extend to which road transportation system... Continue Reading
  • Type:Project
  • ID:MKT0376
  • Pages:65
  • Chapters:5
ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales... Continue Reading
  • Type:Project
  • ID:MKT0375
  • Pages:65
  • Chapters:5
ABSTRACT This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri.  The study seeks to find out how market segmentation and product positioning helps the firms in achieving greater part of it’s sales objectives.  In an attempt to carry out the study... Continue Reading
  • Type:Project
  • ID:MKT0374
  • Pages:65
  • Chapters:5
ABSTRACT The research work titled “The effect of advertising on consumer preference patterns for malt drinks (a comparative study of Amstel malt and Guinness Malta) in Enugu metropolis, was carried out with objectives. - To determine how advertising has affected the decision to buy, Guinness Malta or Amstel malta. - To determine the brand of... Continue Reading
  • Type:Project
  • ID:MKT0373
  • Pages:65
  • Chapters:5
ABSTRACT Advertising is very relevant in modern business performance today. The public bumps into advertising messages, while watching TV, reading magazines, listening to the radio, surfing the internet or even simply working down the street, as advertising has a stimulating influence on purchasing behavior of the consumers. Empirical reviews has... Continue Reading
  • Type:Project
  • ID:MKT0372
  • Pages:65
  • Chapters:5
HAPTER ONE INTRODUCTION 1.2        BACKGROUND OF THE STUDY Distribution in the manufacturing sector can be described as the controlling, moving of physical goods within industrial firms and through channel systems. Distribution envelops the planning and implementation of physical movement of materials and final goods from the production... Continue Reading
  • Type:Project
  • ID:MKT0371
  • Pages:65
  • Chapters:5
C HAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY: The hotel industry is regarded as a service industry whose product cannot be separated from it, in space or time. it provides intangible services as stated by George (1986) much credit is given to the article to PATHMELL, which he gave a good description of the difference... Continue Reading
  • Type:Project
  • ID:MKT0370
  • Pages:65
  • Chapters:5
CHAPTER ONE 1.0   INTRODUCTION       Manufacturing firms are increasingly becoming aware, that the production of goods is meaningless without its availability to the consumers at the right time. During the past few years, fast technological development, growing globalization of market and higher customer requirement have driven and... Continue Reading
  • Type:Project
  • ID:MKT0369
  • Pages:65
  • Chapters:5
ABSTRACT The project work deals with the impact of personal selling on the sales volume of an organisation and an attempt is made to have an insight into Unilever Nigeria Plc Kaduna branch. The study centers on finding out the extent which the tool has a positive effect on sales volume of the organisation. The personal selling effort is responded... Continue Reading
  • Type:Project
  • ID:MKT0368
  • Pages:65
  • Chapters:5
ABSTRACT The primary objective of this research work is to investigate the impact of cultural influences on buying behaviour, particularly on consumers. Information and data used in this presentation were based on various shades of opinion pooled from people of all work of life, since all of us are consumers in one way or the other. The work is... Continue Reading
  • Type:Project
  • ID:MKT0367
  • Pages:65
  • Chapters:5
ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer... Continue Reading
  • Type:Project
  • ID:MKT0366
  • Pages:65
  • Chapters:5
  • Methodology:T-test
ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed,... Continue Reading
  • Type:Project
  • ID:MKT0365
  • Pages:65
  • Chapters:5
ABSTRACT The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms.... Continue Reading
  • Type:Project
  • ID:MKT0364
  • Pages:65
  • Chapters:5
ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved... Continue Reading
  • Type:Project
  • ID:MKT0363
  • Pages:65
  • Chapters:5
ABSTRACT This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing the  attention of the customer and the ignorance of sales promotion by the dealers.... Continue Reading
  • Type:Project
  • ID:MKT0362
  • Pages:65
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies of Nestle Food PLC; Cadbury PLC and Cocoa Industry Ltd with their specific products Milo, Bournvita and Vitalo. In the first chapter,... Continue Reading
  • Type:Project
  • ID:MKT0361
  • Pages:65
  • Chapters:5
CHAPTER ONE INTRODUCTION Agricultural product which are the main stay for human survival have been molested over time but vacantly more efforts are devoted to it and adoption of mechanized system of farming makes agricultural product effort encouraging marketing as applied to agricultural product consisting of all the processes and services... Continue Reading
  • Type:Project
  • ID:MKT0360
  • Pages:65
  • Chapters:5
ABSTRACT This study was critically designed to examine the impact of effective distribution management in a marketing company ( A case study of Conoil and Chemical Marketing Company). The project aims to provide managers with a sound knowledge of effective distribution, the distribution channels, methods of distribution, types of middlemen etc... Continue Reading
  • Type:Project
  • ID:MKT0359
  • Pages:65
  • Chapters:5
ABSTRACT The project comprises of five chapters The first chapter comprises of the introduction, Background of the study, Statement of the problem, Research question, Purpose of the study, scope of the study, Limitation of the study, Need and significance of the study. The second chapter comprises of the literature review of advertising, History... Continue Reading
  • Type:Project
  • ID:MKT0358
  • Pages:65
  • Chapters:5
CHAPTER ONE 1.1 INTRODUCTION. Organization and individual are faced almost with the problems of having to make decisions. The decision making process is made difficult by the presence of uncertainty concerning the surrounding environment. For consumer, it was compounded by unlimited wants and scarce resources. Economists says that consumers are... Continue Reading
  • Type:Project
  • ID:MKT0357
  • Pages:65
  • Chapters:5
ABSTRACT           The Roles of the Banking Industry in Agricultural Marketing in Nigeria.           This project was designed to bring out the roles of banking industry in the agricultural sector of Nigeria economy with Excel Microfinance Bank Eruwa as a case study.           In the course of writing this project the... Continue Reading
  • Type:Project
  • ID:MKT0356
  • Pages:65
  • Chapters:5
ABSTRACT Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their public. This includes beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this product dealt on the “the impact of promotional activities on the... Continue Reading
  • Type:Project
  • ID:MKT0355
  • Pages:65
  • Chapters:5
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Marketing as a profession consists of all individuals and organizational activities designed to facilitate and expedite exchanges so as to achieve the goals of the producers/sellers by sensing and satisfying consumers needs at an exchange process. In line with the topic in which solutions are sort, the... Continue Reading
  • Type:Project
  • ID:MKT0354
  • Pages:65
  • Chapters:5
                                        Abstract Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and... Continue Reading
  • Type:Project
  • ID:MKT0353
  • Pages:50
  • Chapters:5
ABSTRACT Nowadays, consumer behavior is influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so it has a crucial place in the perception of marketing. Marketeers closely interested in this issue to know the family... Continue Reading
  • Type:Project
  • ID:MKT0352
  • Pages:50
  • Chapters:5
ABSTRACT The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the population and using the random sampling techniques.... Continue Reading
  • Type:Project
  • ID:MKT0351
  • Pages:65
  • Chapters:5
ABSTRACT This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear up sales increase customer patronage and stimulate demand of customers for a particular product... Continue Reading
  • Type:Project
  • ID:MKT0350
  • Pages:50
  • Chapters:5
CHAPTER ONE 1.0     INTRODUCTION The country’s level of development is highly measured by the level of economic buoyancy which can be predetermining by the importation and exportation sector in the economy. Emphasis are laid on the fact that the existence of the international trade encourage the law of comparative advantage which aid... Continue Reading
  • Type:Project
  • ID:MKT0349
  • Pages:50
  • Chapters:5
ABSTRACT This research examined the Effect of Physical Distribution on Organiasational Performance with reference to Agro marketing firms in Lagos State. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) staff were selected from five agro... Continue Reading
  • Type:Project
  • ID:MKT0348
  • Pages:50
  • Chapters:5
CHAPTER ONE INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under-utilized due to mismanagement and inadequate finance for agricultural development. As a result, the nation is confronted with problems urban drift in the... Continue Reading
  • Type:Project
  • ID:MKT0347
  • Pages:50
  • Chapters:5
ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This negatively affects sales volumes performance. Similarity most sales person fail to use the right method on consumers and this affect... Continue Reading
  • Type:Project
  • ID:MKT0346
  • Pages:50
  • Chapters:5
CHAPTER ONE 1.0   INTRODUCTION The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain. The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria... Continue Reading
  • Type:Project
  • ID:MKT0345
  • Pages:50
  • Chapters:5
ABSTRACT   The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient. Product differentiation is used to separate the choice, test, want needs of the consumers so it become so important that the... Continue Reading
  • Type:Project
  • ID:MKT0344
  • Pages:50
  • Chapters:5
ABSTRACT This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company Plc, Benin City. Marketing research is not a substitute for management decision. It is a tool for making better decision. This work starts with the introduction of the subject matter, research questions,... Continue Reading
  • Type:Project
  • ID:MKT0343
  • Pages:75
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
TABLE OF CONTENTS 1.0 INTRODUCTION 1.1 Background of the study 1.2 Statement of problem 1.3 Objective of the study 1.4 Research Hypotheses 1.5 Significance of the study 1.6 Scope and limitation of the study 1.7 Definition of terms 1.8 Organization of the study CHAPETR TWO 2.0 LITERATURE REVIEW CHAPETR THREE 3.0 Research methodology 3.1 sources of... Continue Reading
  • Type:Project
  • ID:MKT0342
  • Pages:50
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CHAPTER ONE BACKGROUND TO THE STUDY 1.0       INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly... Continue Reading
  • Type:Project
  • ID:MKT0341
  • Pages:50
  • Chapters:5
ABSTRACT This project looks at the impact of marketing information system on decision making in an organization, case study of Coca-Cola Plc Benin City. The research highlights the need for the company to efficiently and effectively manager it’s information network adequately for the overall profitability of the firms. The researcher adopted... Continue Reading
  • Type:Project
  • ID:MKT0340
  • Pages:50
  • Chapters:5
ABSTRACT The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information concerning the use of the product. The primary... Continue Reading
  • Type:Project
  • ID:MKT0339
  • Pages:50
  • Chapters:5
ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7-up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The... Continue Reading
  • Type:Project
  • ID:MKT0338
  • Pages:50
  • Chapters:5
ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product cover either for enhancing appearance or for preservative purpose. The researches of this work include determine the role of packaging... Continue Reading
  • Type:Project
  • ID:MKT0337
  • Pages:50
  • Chapters:5
ABSTRACT The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and Afribank Plc were used as case study. Some of the objectives of the study included; determine whether the use of strategic marketing strategies enable banks to achieve financial... Continue Reading
  • Type:Project
  • ID:MKT0336
  • Pages:50
  • Chapters:5
ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it presents a different advantage relative to the company’s offering. Therefore... Continue Reading
  • Type:Project
  • ID:MKT0335
  • Pages:50
  • Chapters:5
ABSTRACT This project is designed to give an insight on the influence of sales promotion on consumers   loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some literatures were reviewed to enlighten on the meaning of sales promotion, on the meaning of sales promotion, including the steps necessary... Continue Reading
  • Type:Project
  • ID:MKT0334
  • Pages:50
  • Chapters:5
ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of... Continue Reading
  • Type:Project
  • ID:MKT0333
  • Pages:50
  • Chapters:5
ABSTRACT Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. the research stated the problems associated with the topic under study, which include the inability of management to... Continue Reading
  • Type:Project
  • ID:MKT0332
  • Pages:50
  • Chapters:5
ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction is sales volumes and profitability in recent times. This managerial indecision created room for its suspicion as to whether the sales... Continue Reading
  • Type:Project
  • ID:MKT0331
  • Pages:50
  • Chapters:5
ABSTRACT The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share and high competitive advantage. This work is divided into five chapters, which... Continue Reading
  • Type:Project
  • ID:MKT0330
  • Pages:50
  • Chapters:5
ABSTRACT This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study to arrive at a valid study The researcher made effort to pin point the role, importance, problems and challenges facing as regard to the packaging practices.Also steps were taken to... Continue Reading
  • Type:Project
  • ID:MKT0329
  • Pages:50
  • Chapters:5
CHAPTER ONE 1.0  INTRODUCTION 1.1 BACKGROUND OF THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever-changing demands of the market place. Too many organizations make the mistake of thinking that consumers fed and act as they do ad share their wants. The job of managing a product. then is... Continue Reading
  • Type:Project
  • ID:MKT0328
  • Pages:50
  • Chapters:5
ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern Nigeria market. This work covers the five chapters on deals with the introduction, background of the study,... Continue Reading
  • Type:Project
  • ID:MKT0327
  • Pages:50
  • Chapters:5
CHAPTER ONE 1.0 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the years immediately ahead. On the other hand, problems relating to rural inaccessibility have continued to plague the world, and in... Continue Reading
  • Type:Project
  • ID:MKT0326
  • Pages:50
  • Chapters:5
Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual... Continue Reading
  • Type:Project
  • ID:MKT0325
  • Pages:50
  • Chapters:5
Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise the products/services. Respondents admitted that... Continue Reading
  • Type:Project
  • ID:MKT0324
  • Pages:50
  • Chapters:5
ABSTRACT The project work is designed to give insight to the effect of branding on product marketing.  This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries. Branding is essential for advertising effectiveness.  This is because it is branding... Continue Reading
  • Type:Project
  • ID:MKT0323
  • Pages:50
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1      Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and... Continue Reading
  • Type:Project
  • ID:MKT0322
  • Pages:50
  • Chapters:5
ABSTRACT This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South-East. The major objective of this work is to examine the comparative implications of motivation on sales force performance in manufacturing and service companies. Sales force are not active and effective as... Continue Reading
  • Type:Project
  • ID:MKT0321
  • Pages:50
  • Chapters:5
CHAPTER ONE 1.0      INTRODUCTION 1.1   BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the market companies invest in marketing research on New Product Development (NPD). Sometimes, most marketing... Continue Reading
  • Type:Project
  • ID:MKT0320
  • Pages:50
  • Chapters:5
CHAPTER ONE                                           1.0      INTRODUCTION 1.1   BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore, this concept shares similar ideology with the theory of... Continue Reading
  • Type:Project
  • ID:MKT0319
  • Pages:50
  • Chapters:5
ABSTRACT This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study. Three research questions were proposed to guide the study and they are: What is the effect of the use of female model on television advertisement? How do audiences perceive the use of female... Continue Reading
  • Type:Project
  • ID:MKT0318
  • Pages:50
  • Chapters:5
ABSTRACT The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well-constructed questionnaire, which was adjudged valid and reliable, was used for collection of... Continue Reading
  • Type:Project
  • ID:MKT0317
  • Pages:60
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order toassist Jumia Nigeria influence the behavior of its customers favourably using social... Continue Reading
  • Type:Project
  • ID:MKT0316
  • Pages:50
  • Chapters:5
  • Methodology:Simple percentage
  • Reference:YES
ABSTRACT The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected in in Lagos Metropolis. The study made use of primary... Continue Reading
  • Type:Project
  • ID:MKT0315
  • Pages:60
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc over the period of 1996 to 2009 from the annual report and accounts of the... Continue Reading
  • Type:Project
  • ID:MKT0314
  • Pages:68
  • Chapters:5
  • Methodology:Chi- square
  • Reference:YES
ABSTRACT Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply... Continue Reading
  • Type:Project
  • ID:MKT0313
  • Pages:50
  • Chapters:5
ABSTRACT The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc do state, prove to be one that have imbibe the culture of the marketing research. The general statistics from data gathered indicated that the staffs of the company are aware of the benefit... Continue Reading
  • Type:Project
  • ID:MKT0312
  • Pages:50
  • Chapters:5
ABSTRACT             This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN).             The objective for which the study was carried out are to.             Find out how effective the advertising strategy of MTN, GSM is and how... Continue Reading
  • Type:Project
  • ID:MKT0311
  • Pages:50
  • Chapters:5
ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading
  • Type:Project
  • ID:MKT0310
  • Pages:50
  • Chapters:5
ABSTRACT This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1.                  To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com... Continue Reading
  • Type:Project
  • ID:MKT0309
  • Pages:50
  • Chapters:5
ABSTRACT         This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product.  There was a problem of the tendency of distribution of those petroleum product to the Northern and Southern which effect to a scarcity of the product in other areas of the... Continue Reading
  • Type:Project
  • ID:MKT0308
  • Pages:50
  • Chapters:5
ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one deals with the introduction, background of study,... Continue Reading
  • Type:Project
  • ID:MKT0307
  • Pages:50
  • Chapters:5
ABSTRACT The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at large to enact policies that will help in boosting the educational level of our community. In trying to make this study a success, the... Continue Reading
  • Type:Project
  • ID:MKT0306
  • Pages:50
  • Chapters:5
ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out this research work is quas – experimental design and the primary data was collected... Continue Reading
  • Type:Project
  • ID:MKT0305
  • Pages:50
  • Chapters:5
CHAPTER ONE INTRODUCTION 1.1       Background of the Study             No branch of journalism requires so much knowledge and skill than picture reporting. The industrial revolution played a significant role in the development of press photography according to (Gelnshain, 2002), the first book with lithographic illustration... Continue Reading
  • Type:Project
  • ID:MKT0304
  • Pages:50
  • Chapters:5
ABSTRACT This study assessed the effect of online advertising on consumer buying behaviour among students of federal polytechnic, Bida in Nigeria. More specifically, the study intended to identify the relationship between radio advertisement, television advertisement and online... Continue Reading
  • Type:Project
  • ID:MKT0303
  • Pages:50
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CHAPTER ONE 1.1 INTRODUCTION Internet shopping is one of the widely and commonly used mediums for convenient shopping. It is in fact, a popular means of is shopping in the Internet community (Bourlakis, Papagiannidis, and Fox, 2008). Buying on the Internet according to Muhammad,... Continue Reading
  • Type:Project
  • ID:MKT0301
  • Pages:63
  • Chapters:5
  • Methodology:Descriptive and Inferential Statistics
  • Reference:NO
THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS SATISFACTION AND PROFITABILITY. (A CASE STUDY OF MTN NIGERIA , ABA) ABSTRACT This research work review extensively the meaning of Relationship Marketing on customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study. This study was carried out to reveal the... Continue Reading
  • Type:Project
  • ID:MKT0300
  • Pages:44
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This project work is focused on impact of new product development on the performances of an organization, “A case study of Nigeria breweries Abiastate . The objective of this study is to determine the important of product research on organizational performances.... Continue Reading
  • Type:Project
  • ID:MKT0299
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF INFORMATION TECHNOLOGY IN MARKETING PRODUCT AND SERVICES (A CASE STUDY OF ECO BANK ENUGU MAIN BRANCH) ABSTRACT This research work is an attempt to critically and exhaustively examine the pattern and functions of adaptation of information technology service and product industry. It is also aimed at making an in-depth analysis of how... Continue Reading
  • Type:Project
  • ID:MKT0298
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
(A CASE STUDY OF 7UP, LAGOS IDDO PLANT) ABSTRACT This study was conducted to determine new product development and management as a survival strategy for a organization, a case study of 7up, Lagos Iddo plant. The study is designed to identify problems and possible... Continue Reading
  • Type:Project
  • ID:MKT0297
  • Pages:69
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the... Continue Reading
  • Type:Project
  • ID:MKT0296
  • Pages:100
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS IN NIGERIA A CASE STUDY OF SOME SELECTED HAIR DRESSING SALON IN OBIAGU TABLE OF CONTENTS CHAPTER ONE Introduction 1.1 Background of the study 1.2 Statement of the Problem 1.3 Objective of Study 1.4 Scope of the Study 1.5 Research Question 1.6 Significance of the Study CHAPTER TWO Literature... Continue Reading
  • Type:Project
  • ID:MKT0295
  • Pages:72
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Over the years companies (Business Organizations) as corporate bodies have not exercised their obligations. They have failed to impact positively on their immediate environments let alone... Continue Reading
  • Type:Project
  • ID:MKT0294
  • Pages:98
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Public relations has become a potent marketing tool in modern business management in recent times. Its influence is being felt on both big and small firms with the influence of even greater expansion. It is important for management... Continue Reading
  • Type:Project
  • ID:MKT0293
  • Pages:95
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. This study focused on marketing research in service industry, in order to carryout the study, the following objectives amongst others... Continue Reading
  • Type:Project
  • ID:MKT0292
  • Pages:87
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE ROLE OF PHYSICAL DISTRIBUTION IN MARKETING OF BEER PRODUCT IN IMO STATE (A CASE STUDY OF CONSOLIDATED BREWERIES PLC AWOMAMMA) ABSTRACT The role of physical distribution in marketing of beer production is seen not complete until the product reach the consumers in the right quantity at the right place and at the right time, it becomes every... Continue Reading
  • Type:Project
  • ID:MKT0291
  • Pages:58
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CHAPTER ONE 1.0 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the... Continue Reading
  • Type:Project
  • ID:MKT0290
  • Pages:58
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfillment of the requirement for the award of Higher National... Continue Reading
  • Type:Project
  • ID:MKT0289
  • Pages:90
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
  • Type:Project
  • ID:MKT0288
  • Pages:59
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT (A CASE STUDY OF NIGERIA BREWERIES) ABSTRACT This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to... Continue Reading
  • Type:Project
  • ID:MKT0287
  • Pages:78
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA. (A Case Study of PZ Industries Plc, Aba). ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern... Continue Reading
  • Type:Project
  • ID:MKT0286
  • Pages:58
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJETCIVE OF TABLE PRODUCERS IN ANAMBRA STATE. ( A CASE STUDY OF SELECTED TABLE WATER PRODUCERS) ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to achieve... Continue Reading
  • Type:Project
  • ID:MKT0285
  • Pages:79
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF TOURISM IN ALLEVIATING POVERTY IN NIGERIA (A CASE STUDY OF NEKEDE ZOO OWERRI IMO STATE) ABSTRACT Tourism is one the largest and fastest growing industries in the world. It is an increasingly important source of income, employment and wealth in many countries. Its rapid expansion has, however, had detrimental environmental (and Scio-... Continue Reading
  • Type:Project
  • ID:MKT0284
  • Pages:99
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The impacts of advertising on the marketing of hotel services in enugu metropolis (a case study of Mac-davos hotel) The project work is intended to find out the impact of advertising on the marketing of hotel... Continue Reading
  • Type:Project
  • ID:MKT0283
  • Pages:70
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR (A CASE STUDY OF OBIANGWU NGOR – OKPALA L.G.A. IMO STATE) TABLE OF CONTENT CHAPTER ONE 1.0 Introduction Background of the study Statement of problems Objective of the study Research questions Statement of hypothesis Significance of the study Scope of the study Limitation of the study... Continue Reading
  • Type:Project
  • ID:MKT0282
  • Pages:62
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This topic of this research work the influence of packaging on the consumer buying decision for consumers products in Imo State was carried out to investigate the influence of packaging on the purpose of this study the question-experimental research design was adapted to study the firm of... Continue Reading
  • Type:Project
  • ID:MKT0281
  • Pages:76
  • Chapters:5
  • Methodology:Anova
  • Reference:YES
THE INFLUENCE OF PACKAGING ON THE MARKETING PERFORMANCE OF COSMETICS GOODSS MANUFACTURERS IN ABIA STATE (A CASE STUDY OF ZAN COSMETIC AND INTERNATIONAL EQUITABLE ASSOCIATES (IEA) ABA, ABAI STATE) ABSTRACT The topic of this research work is the influence of packaging on the marketing performance of cosmetic goods manufacturers Aba, Abia State was... Continue Reading
  • Type:Project
  • ID:MKT0280
  • Pages:90
  • Chapters:5
  • Methodology:Anova
  • Reference:YES
ABSTRACT The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a bid to sustain customer patronage, remain in business and outwit competitors. Herein lies the substance of relationship as a... Continue Reading
  • Type:Project
  • ID:MKT0279
  • Pages:90
  • Chapters:5
  • Methodology:census method
  • Reference:YES
ABSTRACT In today’s highly competitive marketing environment marketers do not stop at developing a new product, pricing, pricing it attractively and making it readily available to the target customers, they must... Continue Reading
  • Type:Project
  • ID:MKT0278
  • Pages:82
  • Chapters:5
  • Methodology:Anova
  • Reference:YES
ABSTRACT This study is an attempt to investigate the need of every day supermarket Aba. It was also carried out to investigate to what extent adverting and sales influence consumers purchase decision. The question that pervades the mind of most people... Continue Reading
  • Type:Project
  • ID:MKT0277
  • Pages:59
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
  • Type:Project
  • ID:MKT0276
  • Pages:68
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF COSMETICS (A CASE STUDY OF ACHIEVER COSMETICS EBONYI) ABSTRACT This research work is centered on the Impact of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction is sales... Continue Reading
  • Type:Project
  • ID:MKT0275
  • Pages:53
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This work is based on finding out impact marketing research in marketing of soft drinks in 7up bottling company. Chapter one which is the introduction revealed the background of the study, statement of the problem... Continue Reading
  • Type:Project
  • ID:MKT0274
  • Pages:70
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE SURVIVAL AND GROWTH OF A FIRM (A STUDY OF GUNINNESS PLC ABA, ABIA STATE ABSTRACT This research work was under taken to elict data in the impact of new product development on the survival and growth of a firm using Guinness plc Aba, Abia state as a case study. The research work is aimed at providing... Continue Reading
  • Type:Project
  • ID:MKT0273
  • Pages:80
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT (A Case Study of Universal Company Plc Rivers State). ABSTRACT In our locality where the patronage of industrial product is not common on high, firm involve must devise means to keep their head above water in terms of sales and cost of making sales. The marketing performance of... Continue Reading
  • Type:Project
  • ID:MKT0272
  • Pages:52
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This... Continue Reading
  • Type:Project
  • ID:MKT0271
  • Pages:74
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This project effectively meets the impact of innovation product towards the growth of a firm and total civilization of the firm objective for continuous and smooth operation. TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION - - - overview... Continue Reading
  • Type:Project
  • ID:MKT0270
  • Pages:61
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT (A CASE STUDY OF AKARAKA INDUSTRY PLC . ABSTRACT Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify their customer needs and go to satisfy them... Continue Reading
  • Type:Project
  • ID:MKT0269
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF COMMUNICATION GAP IN THE ACHIEVEMENT OF ORGANISATIONAL OBJECTIVE (A CASE STUDY OF UNILIVER PLC ABA) ABSTRACT the researcher needs to write on how he or she intends carrying out a study. The topic of this project is The Impact of Communication Gap in the Achievement of Organizational Objectives using Uniliver plc aba as a case study.... Continue Reading
  • Type:Project
  • ID:MKT0268
  • Pages:73
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH (A CASE STUDY OFPEACOCK PAINTS LIMITED) ABSTRACT The purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state. In carrying out this research lack of found inappriate timing or context of message exposure and... Continue Reading
  • Type:Project
  • ID:MKT0267
  • Pages:78
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF TELEVISION ADVERTISING ON CONSUMER CHOICE OF ELECTRONIC PRODUCTS IN OWERRI METROPOLIS (A CASE STUDY OF LUCKYGOLD STAR L.G) ABSTRACT If any enterprise decides to go into business the aim and objectives must be profit maximization. Therefore benefit of the public, hence this can only be achieved if the operations is effectively... Continue Reading
  • Type:Project
  • ID:MKT0266
  • Pages:79
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
  • Type:Project
  • ID:MKT0265
  • Pages:69
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES (A CASE STUDY OF UNILEVER NIGERIA PLC ABA BRANCH) ABSTRACT The research was conducted on the basis of an analysis of the marketing effect of product life cycle in achieving organizational sales objective of Unilever Nigeria Plc, Aba Abia state. The objectives were stated to ascertain and... Continue Reading
  • Type:Project
  • ID:MKT0264
  • Pages:90
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY (A Case Study of Early and Chiky Fast Food in Owerri, Metropolis). ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out... Continue Reading
  • Type:Project
  • ID:MKT0263
  • Pages:56
  • Chapters:5
  • Methodology:Discriptive Statistic
  • Reference:YES
PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR CONSUMERS LOYALITY (A CASE OF MAKAGINUS TABLE WATER, OKIGU IMO STATE) ABSTRACT This project is designed to give an insight on the influence of sales promotion on consumers loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some literatures were... Continue Reading
  • Type:Project
  • ID:MKT0262
  • Pages:54
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
PRODUCT DIFFERENTIATION AS A SURVIVAL STRATEGY IN A COMPETITIVE MARKETING ENVIRONMENT (A CASE STUDY OF STARLINE NIGERIA LIMITED) ABSTRACT The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient.... Continue Reading
  • Type:Project
  • ID:MKT0261
  • Pages:77
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE ( A CASE STUDY OF NIGERIA BOTTLING COMPANY) ABSTRACT Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC) Owerri a case study, special interest is cede on the view... Continue Reading
  • Type:Project
  • ID:MKT0260
  • Pages:60
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF CAPITAL MARKET IN THE INDUSTRIALIZATION OF A COUNTRY ( CASE STUDY OF NIGERIA ) CHAPTER ONE The capital market is the market for dealings,( that is lending and borrowing ) In long –term loan able fund. The market is a source from which industries obtain its capital for establishment expansion and modernization and from which the... Continue Reading
  • Type:Project
  • ID:MKT0259
  • Pages:60
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
SALES MANAGEMENT IN THE BREWERY INDUSTRY (A STUDY OF NIGERIA BOTLLING COMPANY PLC ABA ABIA STATE) ABSTRACT The research was carried out as a result of some of the following problems.Sales people represent their company to the outside world, consequently, opinion of a company and its product are formed often from impression left by the sales force.... Continue Reading
  • Type:Project
  • ID:MKT0258
  • Pages:77
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY ( A CASE STUDY F VINUELA TABLE WATER IN UMUAHIA CAPITAL CITY). ABSTRACT This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales... Continue Reading
  • Type:Project
  • ID:MKT0257
  • Pages:67
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
SALES PROMOTION ACTIVITIES AS MEANS OF INCREASING PROFIT IN AN ORGANIZATION (A CASE STUDY OF NIGERIAN BREWERIES PLC ABA, ABIA STATE) ABSTRACT The purpose of this work is the final out the effect sales promotion in many organizations the benefit ranges from its support in profit generalization increasing sales and net profit. The technical research... Continue Reading
  • Type:Project
  • ID:MKT0256
  • Pages:62
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY IN NIGERIA. ABSTRACT The basis aims of every business, organization are survival and profitability. Based on the above, survival profitability and growth of a business organization depends on the rate at which sales promotion is applied on the product which... Continue Reading
  • Type:Project
  • ID:MKT0255
  • Pages:53
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
SALES TERRITORIAL MANAGEMENT IN THE BREWERY INDUSTRY (A STUDY OF GUINNESS NIGERIA PLC ABA ABIA STATE) ABSTRACT The study was conducted with the ultimate aim of studying the management of sales territories in the brewery industry. The research was carried out as a result of some of the following problems. Sales people represent their company to the... Continue Reading
  • Type:Project
  • ID:MKT0254
  • Pages:75
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT Consumer satisfaction is the economic justification to the existence of any business. Hence, for any business to exist, survive and grow, the sure plan must be strategic. So, this work was carried out... Continue Reading
  • Type:Project
  • ID:MKT0253
  • Pages:90
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
AN ANALYSIS OF THE IMPORTANCE OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER PAINT PLC. ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify their... Continue Reading
  • Type:Project
  • ID:MKT0252
  • Pages:77
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET. (A CASE STUDY OF NIGERIA BREWERIES PLC ABA) ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research... Continue Reading
  • Type:Project
  • ID:MKT0251
  • Pages:80
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT In writing an abstract, the researcher needs to write on how he or she intends carrying out a study. The topic of this project is the effect of communication Gap in the Achievement of organizational Goal using Nigeria... Continue Reading
  • Type:Project
  • ID:MKT0250
  • Pages:72
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE INFLUENCE OF ADVERTISING IN THE PATRONAGE OF FAST FOOD CENTERS IN OWERRI METROPOLIS (A CASE STUDY OF MR BIAAS) ABSTRACT This study discussed on the influence of advertising in the patronage of fast food firms in Owerri metropolis. Chapter one discuss on the introduction background, of the study, statement of problem, objective of the study,... Continue Reading
  • Type:Project
  • ID:MKT0249
  • Pages:68
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF COSMETICS (A CASE STUDY OF BLANCE COSMETICS ENUGU) ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction is... Continue Reading
  • Type:Project
  • ID:MKT0248
  • Pages:59
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES (A CASE STUDY OF NESTLE NIGERIA PLC) ABSTRACT Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. the research... Continue Reading
  • Type:Project
  • ID:MKT0247
  • Pages:68
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF PRODUCT MANAGEMENT IN THE MAREKTING PERFORMANCE OF BANKING SERVICE (A CASE STUDY FIRST BANK OWERRI BRACH ) ABSTRACT This study examined the role of product management in the marketing performance of bank service. Some of the objectives of this study were. 1. To find out the difficulties environment in the process of product management... Continue Reading
  • Type:Project
  • ID:MKT0246
  • Pages:65
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF SALES PERSON IN MOTIVATING CONSUMERS BRAND PERFORMANCE FOR BEER PRODUCT (A CASE STUDY OF CONSOLIDATED BREWERIES PLC AWOOMMAMMA IMO STATE ABSTRACT The major problem addressed in this study is the exploration of the reluctances the impact of sales person in motivating consumer brand preference for beer product ( a case study of... Continue Reading
  • Type:Project
  • ID:MKT0245
  • Pages:68
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECTIVE OF MARKETING PROMOTION IN THE SALE OF TEXTILE PRODUCT. (A CASE STUDY OF ONITHA TEXTILE MILLS PLC ONITSHA TEXTILE ABSTRACT This project looks into the effectiveness of marketing promotions in the sale of textile products using Onitsha textile mill as a case study. This project consist of chapter one to five. Chapter one indude... Continue Reading
  • Type:Project
  • ID:MKT0244
  • Pages:54
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM (A CASE STUDY OF NIGERIA BREWERIES PLC AWO-OMMAMA IMO STATE ABSTRACT The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, high scales volume increase, increase in... Continue Reading
  • Type:Project
  • ID:MKT0243
  • Pages:62
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT Sales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from customers, middlemen or company’s sales force, t is the name that is applied to special kinds of sales accelerating... Continue Reading
  • Type:Project
  • ID:MKT0242
  • Pages:56
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF AVERTISING ON SUPERMARKETING PERFORMANCE CASE STUDY DESTINY SUPERMARKET OWERRI ABSTRACT This study is an attempt to investigate the role of destiny supermarket Owerri. It was also carried out to investigate to what extent adverting and sales influence consumers purchase decision. The question that pervades the mind of most people every... Continue Reading
  • Type:Project
  • ID:MKT0241
  • Pages:63
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
PRODUCT PLANNING AND DEVELOPMENT STRATEGY FOR INCREASED MARKET SHARE (A CASE STUDY OF PATERON ZOCHONIC P.Z ABA ABIA STATE). ABSTRACT This research outline, new planning and development as a strategy for increase market share with a particular reference to pateron Zochonic Plc, Aba and this associated strategy. The induction part gives brief... Continue Reading
  • Type:Project
  • ID:MKT0240
  • Pages:61
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT In the history of marketing, customers/ consumers are the main subject. Marketing information system is that which firms used to identify their customer’s needs and go satisfy them profitably. This research work made to understanding... Continue Reading
  • Type:Project
  • ID:MKT0239
  • Pages:74
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF PERSONAL SELLING ON MARKETING PERFORMANCE OF INDUSTRIAL PRODUCT IN PORT HARCOURT (A CASE S STUDY OF FIRST ALUMINUM EXTRACTION COMPANY PLC PORT HARCOURT RIVER STATE) ABSTRACT In our locality where the patronage of industrial product is common or high firm involve must devise means to keep their head water in term of sale and cost of... Continue Reading
  • Type:Project
  • ID:MKT0238
  • Pages:68
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
MARKETING STRATEGY FOR AIRLINES OPERATING IN IMO METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES OPERATING IN IMO METROPOLIS) ABSTRACT The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into... Continue Reading
  • Type:Project
  • ID:MKT0237
  • Pages:47
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC) ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the... Continue Reading
  • Type:Project
  • ID:MKT0236
  • Pages:100
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING RESEARCH AS A INSTRUMENT FOR INCREASEDPR OFITABILITY IN SERVICE COMPANY (A CASE STUDY OF OGECHIKAMMER COMPANY PLC EBONYI STATE) ABSTRACT This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case study. Marketing research can be seen as the... Continue Reading
  • Type:Project
  • ID:MKT0235
  • Pages:100
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN INGERIA. (A CASE STUDY OF NIGERIA UNILIVER PLC ABA) ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the... Continue Reading
  • Type:Project
  • ID:MKT0234
  • Pages:80
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This research was carried to find out the “marketing of hotel service in Enugu metropolis” using Mac Davos hotel ltd Enugu as our case study. we tried to find out the advertising strategies employed by the organization and it’s impact to the... Continue Reading
  • Type:Project
  • ID:MKT0233
  • Pages:68
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKET SEGMENTATION: AS A TOOL OF ACHIEVING ORGANZIATIONAL SALES OBJECTIVE. NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY, OWERRI IMO STATE) ABSTRACT It has been stated that production is not complete until the product reaches the hands of the final consumer. Consumption is the sole purpose of production. Therefore, it will only be beneficial... Continue Reading
  • Type:Project
  • ID:MKT0232
  • Pages:65
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT (A CASE STUDY OF FIRST ALUMINIUM EXTRUSION COMPANY PLC RIVERS STATE). ABSTRACT In our locality where the patronage of industrial product is not common on high, firm involve must devise means to keep their head above water in terms of sales and cost of making sales. The marketing... Continue Reading
  • Type:Project
  • ID:MKT0231
  • Pages:56
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
EFFECTIVE SALES FORCE MOTIVATION AS A MEANS OF ACHIEVING INCREASED MARKET SHARE IN A COMPETITIVE INDUSTRY. (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, OWERRI) ABSTRACT The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving increased market share in competitive industry using NBC... Continue Reading
  • Type:Project
  • ID:MKT0230
  • Pages:60
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The research work examines the relevance of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out... Continue Reading
  • Type:Project
  • ID:MKT0229
  • Pages:80
  • Chapters:5
  • Methodology:Anova
  • Reference:YES
THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE (A CASE STUDY OF FIRST BANK PLC ABA) ABSTRACT The need for this study being the impact of new product in commercial bank performance was to introduce the rate at which the introduction of this product is helping the economic development and growth in banking industry in term of employment,... Continue Reading
  • Type:Project
  • ID:MKT0228
  • Pages:71
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKET SEMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE (A CASE STUDY OF 7UP BOTTLING COMPANY PLC ABA). ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how... Continue Reading
  • Type:Project
  • ID:MKT0227
  • Pages:56
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out... Continue Reading
  • Type:Project
  • ID:MKT0226
  • Pages:84
  • Chapters:5
  • Methodology:Anova
  • Reference:YES
IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU) ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian... Continue Reading
  • Type:Project
  • ID:MKT0225
  • Pages:106
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHABIOUR (A CASE STUDY OF IMO DETERMINE TELEVISION COMMERCIAL IN OWERRI IMO STATE ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern... Continue Reading
  • Type:Project
  • ID:MKT0224
  • Pages:80
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with a small budget through surprise and... Continue Reading
  • Type:Project
  • ID:MKT0223
  • Pages:80
  • Chapters:5
  • Methodology:Qualitative Method
  • Reference:YES
THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI) ABSTRACT This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede, Owerri) and contains five chapter in order to... Continue Reading
  • Type:Project
  • ID:MKT0222
  • Pages:58
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI) ABSTRACT This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede, Owerri) and contains five chapter in order to... Continue Reading
  • Type:Project
  • ID:MKT0221
  • Pages:58
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION (A STUDY OF MARKSON CHEMICAL INDSUTRY) ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization... Continue Reading
  • Type:Project
  • ID:MKT0220
  • Pages:75
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at large to enact policies that will help in boosting the... Continue Reading
  • Type:Project
  • ID:MKT0219
  • Pages:81
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
EFFECTIVE BRANDING DECISION AND CUSTOMERS CHOICE OF BEVERAGE IN ABIA STATE A CASE STUDY OF GUINESS NIGERIA) TABLE OF CONTENT CHAPTER ONE 1.0 Introduction Background of the study Statement of problems Objective of the study Research questions Statement of hypothesis Significance of the study Scope of the study Limitation of the study Definition of... Continue Reading
  • Type:Project
  • ID:MKT0218
  • Pages:70
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY (A CASE STUDY OF CONSOLIDATEN BERWERIES PLC) ABSTRACT This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a case study has been painstaking and... Continue Reading
  • Type:Project
  • ID:MKT0217
  • Pages:55
  • Chapters:5
  • Methodology:Qualitative Method
  • Reference:YES
ABSTRACT It is common knowledge to see a lot of organisational resources committed into product ideas that have not undergone proper research, especially market based research. As a result, it is either that the product fails out rightly or gains... Continue Reading
  • Type:Project
  • ID:MKT0216
  • Pages:180
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and... Continue Reading
  • Type:Project
  • ID:MKT0215
  • Pages:55
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM (A CASE STUDY OF FAN MILK (NIG) PLC OWERRI) ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi-Square distributing technique was used as... Continue Reading
  • Type:Project
  • ID:MKT0214
  • Pages:55
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER POINT PLC. ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify y their... Continue Reading
  • Type:Project
  • ID:MKT0213
  • Pages:80
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE (A CASE STUDY OF CUMSUMERS IN OWERRI MUNICIPLE COUNCIL) CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as... Continue Reading
  • Type:Project
  • ID:MKT0212
  • Pages:70
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
(A Case Study Of Smithkline Glaxo Nigeria Plc) ABSTRACT This research examined The Effect Of Product Planning And Development In The Growth Of Organisation with special reference to Smithkline Glaxo Nigeria Plc. The research adopted survey research design. Data were... Continue Reading
  • Type:Project
  • ID:MKT0211
  • Pages:90
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT Companies sometimes think that they are doing well without paying attention to their customers are complain, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty... Continue Reading
  • Type:Project
  • ID:MKT0210
  • Pages:98
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE INCIDENCE OF BRAND LOYALTY AMONG CONSUMERS’ OF CEREAL FOODS (A CASE STUDY OF PHINOMAR FOODS ENUGU) ABSTRACT This research was concerned with the incident of Brand loyalty among the consumer of cereal foods in Enugu metropolis, using Phinomar Foods in Enugu as case study. Given the background of the problems the study sought to know the... Continue Reading
  • Type:Project
  • ID:MKT0208
  • Pages:121
  • Chapters:5
  • Methodology:Z Test
  • Reference:YES
ABSTRACT This study sought to establish the strategies used by ccommercial banks in Kenya in Managing Service Breakdown among SME Customers. The study focused on five commercial banks namely Barclays,... Continue Reading
  • Type:Project
  • ID:MKT0207
  • Pages:43
  • Chapters:4
  • Methodology:simple percentage
  • Reference:YES
ABSTRACT The study reviews the need for marketing research in a business organization set to make profit. The company under study Coca-Cola Nigeria Plc do state, prove to be one that have imbibe the culture of the marketing research. The general... Continue Reading
  • Type:Project
  • ID:MKT0206
  • Pages:60
  • Chapters:5
  • Methodology:simple percentage
  • Reference:YES
ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism.... Continue Reading
  • Type:Project
  • ID:MKT0205
  • Pages:96
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPOLIS abstract It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it. The consumer attitude may be positive in which... Continue Reading
  • Type:Project
  • ID:MKT0204
  • Pages:79
  • Chapters:5
  • Methodology:Anova and Chi Square
  • Reference:YES
THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study... Continue Reading
  • Type:Project
  • ID:MKT0203
  • Pages:87
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and... Continue Reading
  • Type:Project
  • ID:MKT0202
  • Pages:86
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in... Continue Reading
  • Type:Project
  • ID:MKT0201
  • Pages:108
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as... Continue Reading
  • Type:Project
  • ID:MKT0200
  • Pages:79
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF PARK-LANE HOSPITAL ENUGU) PREFACE Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, and welfare of the firms larger public which is designed to enhances the... Continue Reading
  • Type:Project
  • ID:MKT0199
  • Pages:86
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
TABLE OF CONTENTS CHAPTER ONE INTRODUCTION Background of the study Statement of problem Objectives of the study Scope of the study Statement of hypothesis Significance of the study Definition of terms CHAPTER TWO... Continue Reading
  • Type:Project
  • ID:MKT0198
  • Pages:84
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs.... Continue Reading
  • Type:Project
  • ID:MKT0197
  • Pages:81
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional... Continue Reading
  • Type:Project
  • ID:MKT0196
  • Pages:94
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of... Continue Reading
  • Type:Project
  • ID:MKT0195
  • Pages:86
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G. A Council was carried out with the some for the following... Continue Reading
  • Type:Project
  • ID:MKT0194
  • Pages:116
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES (A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU) ABSTRACT If a company has a good product, well branded and priced, required and proper promotion done but could not get to the users as and when required, the company has succeeded in achieving nothing. Therefore, the objective of this study is to... Continue Reading
  • Type:Project
  • ID:MKT0193
  • Pages:77
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
CUSTOMER ORIENTATION IN BANKING INDUSTRY (A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU) ABSTRACT This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way. Ohha community... Continue Reading
  • Type:Project
  • ID:MKT0192
  • Pages:72
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRCAT This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods. In the 1960s, non oil products such as palm produce crera, cotton, groundnut, rubber etc were the major sources of... Continue Reading
  • Type:Project
  • ID:MKT0191
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS (A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA) ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused on the nature, process, channels, and... Continue Reading
  • Type:Project
  • ID:MKT0190
  • Pages:118
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE: A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA Preface Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is because PR is often suspected and is equated in the eye of some members of the... Continue Reading
  • Type:Project
  • ID:MKT0189
  • Pages:87
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES) Abstract This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis (A Case Study of Executive Airline Services) was carried out with some of the following objectives: - •To find out... Continue Reading
  • Type:Project
  • ID:MKT0188
  • Pages:97
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF NIGERIA) ABSTRACT This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study. Couriers are established to... Continue Reading
  • Type:Project
  • ID:MKT0187
  • Pages:111
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF INFORMATION TECHNOLOGY (IT) IN MARKETING OF BANKING SERVICES (A CASE STUDY OF UBA BANK PLC) ENUGU ABSTRACT This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study. Specially, the study addressed the following issues. The performance of information... Continue Reading
  • Type:Project
  • ID:MKT0186
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
Abstract This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as... Continue Reading
  • Type:Project
  • ID:MKT0185
  • Pages:126
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The effect of personal selling on the sales of Isol germicide in Enugu Urban will in subsequent chapters the strategies for maximizing the effective and efficient sales calls on customers. Both primary and secondary data were extensively used in data collection.... Continue Reading
  • Type:Project
  • ID:MKT0184
  • Pages:73
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was... Continue Reading
  • Type:Project
  • ID:MKT0183
  • Pages:144
  • Chapters:5
  • Methodology:Simple Percentage and Z Test
  • Reference:YES
AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS IN ENUGU METROPOLIS (A CASE STUDY OF TOP CLASS BARBING SALON AWKUNANAW ENUGU ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: •To evaluate... Continue Reading
  • Type:Project
  • ID:MKT0182
  • Pages:104
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
Abstract This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as... Continue Reading
  • Type:Project
  • ID:MKT0181
  • Pages:126
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR) ABSTRACT The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was motivated by the necessity to find out why Jonatex... Continue Reading
  • Type:Project
  • ID:MKT0180
  • Pages:121
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work... Continue Reading
  • Type:Project
  • ID:MKT0179
  • Pages:51
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work... Continue Reading
  • Type:Project
  • ID:MKT0178
  • Pages:51
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS. (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE) PREFACE The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State. To enhance a quicker, clearer and more... Continue Reading
  • Type:Project
  • ID:MKT0177
  • Pages:78
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as... Continue Reading
  • Type:Project
  • ID:MKT0176
  • Pages:78
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE MARKETING OF EDUCATIONAL SERVICE (A CASE STUDY OF IMT ENUGU) ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing... Continue Reading
  • Type:Project
  • ID:MKT0175
  • Pages:110
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
CONSUMER PROTECTION POLICY IN NIGERIA (A CASE STUDY OF SURVEY OF CONSUMERS IN ENUGU STATE) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday application in improving product innovation. The main aim of this project is to known the... Continue Reading
  • Type:Project
  • ID:MKT0174
  • Pages:116
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
EFFICIENT MAREKTING OF TELEVISION SERVICES (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ABSTRACT This project is a case study of Nigeria Television Authority (NTA) Enugu, to evaluate the efficiency of its television service marketing. The specific objectives addressed in the study includes: - To determine whether this television house is... Continue Reading
  • Type:Project
  • ID:MKT0173
  • Pages:58
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This research intends to find out the effects of television advertising on sales of aerial detergent in Enugu and Abia metropolis. Two hypothesis were tested using analysis of variance. The population for this study sales of ariel detergent and staffs... Continue Reading
  • Type:Project
  • ID:MKT0172
  • Pages:54
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to an decrease... Continue Reading
  • Type:Project
  • ID:MKT0171
  • Pages:32
  • Chapters:4
  • Methodology:nil
  • Reference:YES
EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS (A CASE STUDY OF OMO DETERGENT). ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project... Continue Reading
  • Type:Project
  • ID:MKT0170
  • Pages:78
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To find out the problems associated with the pricing... Continue Reading
  • Type:Project
  • ID:MKT0169
  • Pages:50
  • Chapters:4
  • Methodology:nil
  • Reference:YES
THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR (A CASE STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT). ABSTRACT African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their... Continue Reading
  • Type:Project
  • ID:MKT0168
  • Pages:95
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY OF AFRICAN PETROLEUM’S PLC Abstract African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics... Continue Reading
  • Type:Project
  • ID:MKT0167
  • Pages:126
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and... Continue Reading
  • Type:Project
  • ID:MKT0166
  • Pages:100
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new... Continue Reading
  • Type:Project
  • ID:MKT0165
  • Pages:73
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES (A CASE STUDY OF BROAD BANK NIGERIA LIMITED) ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were... Continue Reading
  • Type:Project
  • ID:MKT0164
  • Pages:95
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This research work is carried out on the Employee Relation precut in the Aviation industries in Nigeria taken FAAN, Enugu as their main stay. The research which was carried out in a systematic... Continue Reading
  • Type:Project
  • ID:MKT0163
  • Pages:52
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA A CASE STUDY OF MAGNUM TRUST BANK PLC Abstract This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and process of globalization and information... Continue Reading
  • Type:Project
  • ID:MKT0162
  • Pages:113
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu. The objective of the study include the following To find out if pz industries considered promotion as varitable tool for... Continue Reading
  • Type:Project
  • ID:MKT0161
  • Pages:46
  • Chapters:4
  • Methodology:nil
  • Reference:YES
THE ROLE OF NATIONAL AGENCY FOR FOOD AND DRUG ADMINISTRATION AND CONTROL (NAFDAC) IN CONSUMER PROTECTION IN NIGERIA (A CASE STUDY OF SOME SELECTED PURE WATER BOTTLING FIRMS IN ENUGU) TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study 1.2 Significance of the Study 1.3 Scope of the Study 1.4 Statement of the Problem 1.5... Continue Reading
  • Type:Project
  • ID:MKT0160
  • Pages:86
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS) Abstract Marketing of Church Services are established to deliver services to the people of God. Are these services made to satisfy the congregation, themselves or the priest? The researcher observed that the marketing of church services have some services to render... Continue Reading
  • Type:Project
  • ID:MKT0159
  • Pages:69
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CONSUMER PROTECTION POLICY IN NIGERIA (A CASE STUDY OF SURVEY OF CONSUMERS IN ENUGU STATE) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday application in improving product innovation. The main aim of this project is to known the... Continue Reading
  • Type:Project
  • ID:MKT0158
  • Pages:123
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new... Continue Reading
  • Type:Project
  • ID:MKT0157
  • Pages:73
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
TABLE OF CONTENT CHAPTER ONE Introduction 1.1 Statement of problem 1.2 Objective of study 1.3 Research question 1.4 Signifificance of the study 1.5 Scope of the study 1.6 Definition of terms CHAPTER TWO Review of related literature 2.1 The meaning of marketing... Continue Reading
  • Type:Project
  • ID:MKT0156
  • Pages:60
  • Chapters:3
  • Methodology:Descriptive
  • Reference:YES
ABSTRACT In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender... Continue Reading
  • Type:Project
  • ID:MKT0155
  • Pages:75
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products.... Continue Reading
  • Type:Project
  • ID:MKT0154
  • Pages:112
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –Neo haven. The objectives of the study are; To evaluate the... Continue Reading
  • Type:Project
  • ID:MKT0153
  • Pages:67
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
PRODUCT PLANNING AND DISTRIBUTION (A CASE STUDY OF NIGERIA BOTILING COMPANY (NBC) PLC ENUGU) ABSTRACT This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu. The main objectives were. - To understand the idea of product planning, product distribution and its circle. - To know system of... Continue Reading
  • Type:Project
  • ID:MKT0152
  • Pages:94
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
SERVICE QUALITY – A CATALYST FOR CREATING CUSTOMER PATRONAGE FOR BANK SERVICES. A CASE STUDY OF DIAMOND BANK NIGERIA PLC ENUGU MAN BRANCH ENUGU. ABSTRACT This research work was aimed at list for creating customer patronage for Bank services. Using Diamond Bank Nig. Plc as the case study. The study also examined the commitment of the bank towards... Continue Reading
  • Type:Project
  • ID:MKT0151
  • Pages:89
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY ( A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS) ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected... Continue Reading
  • Type:Project
  • ID:MKT0150
  • Pages:69
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by customers and equally to suggest possible... Continue Reading
  • Type:Project
  • ID:MKT0149
  • Pages:93
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL IN ENUGU METROPOLIS (A CASE STUDY OF NIKE LAKE RESORT HOTEL ENUGU). ABSTRACT This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among other things the following: - To... Continue Reading
  • Type:Project
  • ID:MKT0148
  • Pages:70
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
MARKETING TECHNICAL SALES PEOPLE, FOR HIGHER PRODUCTIVITY (A CASE STUDY OF EMENIT NIGERIA PLC.) ABSTRACT A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for employers of labour to inference in and motivate... Continue Reading
  • Type:Project
  • ID:MKT0147
  • Pages:58
  • Chapters:5
  • Methodology:Descriptive
  • Reference:YES
THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUM OF COMPANIES (A CASE STUDY OF NBL) ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The... Continue Reading
  • Type:Project
  • ID:MKT0146
  • Pages:95
  • Chapters:5
  • Methodology:Descriptive and Inferetial method
  • Reference:YES
ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix. Moreover pormotioal strategies does not only promote tangible products but also it... Continue Reading
  • Type:Project
  • ID:MKT0145
  • Pages:77
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICES (A CASE STKUDY OF URBA PLC ENUGU) ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix. Moreover pormotioal strategies does not only promote tangible products but also it... Continue Reading
  • Type:Project
  • ID:MKT0144
  • Pages:20
  • Chapters:5
  • Methodology:nil
  • Reference:NO
INCREASING COSTOMERS TRAFFICS THROUGH PUBLC RELATIONS: A CASE STUDY OF FIRST BANK PLC, ENUGU. ABSTRACT The study focused on increasing customer traffic through public Relations: a case study of first Bank PLC Enugu. The objective of the study among others include: …to determine the impact of Public Relations on increasing costumer traffic …to... Continue Reading
  • Type:Project
  • ID:MKT0143
  • Pages:105
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
TABLE OF CONTENTS CHAPTER ONE INTRODUCTION Background of the study Statement of problem Objectives of the study Scope of the study Statement of hypothesis Significance of the study Definition of terms CHAPTER TWO... Continue Reading
  • Type:Project
  • ID:MKT0142
  • Pages:83
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study... Continue Reading
  • Type:Project
  • ID:MKT0141
  • Pages:87
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional... Continue Reading
  • Type:Project
  • ID:MKT0140
  • Pages:97
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in... Continue Reading
  • Type:Project
  • ID:MKT0139
  • Pages:76
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY A CASE STUDY OF EMENITE COMPANY ENUGU Abstract The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim to have treated all the aspects of the... Continue Reading
  • Type:Project
  • ID:MKT0138
  • Pages:86
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
CHAPTER ONE INTRODUCTION BACK GROUND OF THE STUDY As the economy advances, there is a resultant widening of the gap between producers and consumers, the increase, in output of goods and services necessitates. The development of channel of distribution they provide time, place and convenience... Continue Reading
  • Type:Project
  • ID:MKT0137
  • Pages:91
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGERIA (A CASE STUDY OF ENUGU ZONAL OFFICE) ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in... Continue Reading
  • Type:Project
  • ID:MKT0136
  • Pages:133
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER) ABSTRACT This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies. The study examine the twin problems of inconsistency and inflexibility in the... Continue Reading
  • Type:Project
  • ID:MKT0135
  • Pages:112
  • Chapters:5
  • Methodology:Descriptive and Inferetial method
  • Reference:YES
EFFECTIVE MARKETING OF TELEVISION SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF ENUGU TELEVISION (E.T.V) ABSTRACT The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study... Continue Reading
  • Type:Project
  • ID:MKT0134
  • Pages:43
  • Chapters:4
  • Methodology:nil
  • Reference:YES
THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM. SERVICE IN ENUGU METROPOLIS (A CASE STUDY OF MINT PLC) ABSTRACT This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the... Continue Reading
  • Type:Project
  • ID:MKT0133
  • Pages:63
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality... Continue Reading
  • Type:Project
  • ID:MKT0132
  • Pages:82
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To find out the problems associated with the pricing... Continue Reading
  • Type:Project
  • ID:MKT0131
  • Pages:51
  • Chapters:4
  • Methodology:nil
  • Reference:YES
THE ROLE OF ADVERTISING ON THE MARKETING OF SUITCASE IN ENUGU METROPOLIS (A CASE STUDY OF JUMATEX SUITCASE ENUGU) ABSTRACT This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are:- 1. To determine the extent customer pushes action of... Continue Reading
  • Type:Project
  • ID:MKT0130
  • Pages:69
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
MARKETING PROBLEMS AND PROSPECT OF THE BAKERY INDUSTRY IN ENUGU METROPOLIS (A CASE OF STUDY OF IFY BREAD INDUSTRIES) ABSTRACT This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry. To solve the research problem both primary and secondary data were collected.... Continue Reading
  • Type:Project
  • ID:MKT0129
  • Pages:75
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i. To find out why the foreign processed brand is preferred and the problems militating against it. ii. To ascertain why the... Continue Reading
  • Type:Project
  • ID:MKT0128
  • Pages:57
  • Chapters:4
  • Methodology:descriptive statistical techniques
  • Reference:YES
MARKETING OF VIDEO CLUB SERVICES IN ENUGU STATE (A CASE STUDY OF OMEGA VIDEO CLUB SERVICE) ABSTRACT Video club services has become the bare of the Nigerian citizens. They have gone a long way in providing services to people and they have in their own way created market for movie producers. They have boosted the activities of the most actors and... Continue Reading
  • Type:Project
  • ID:MKT0127
  • Pages:68
  • Chapters:4
  • Methodology:nil
  • Reference:YES
ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were... Continue Reading
  • Type:Project
  • ID:MKT0126
  • Pages:79
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACULTICAL MANUFACTURING COMPANIES IN NIGERIA. (A CASE STUDY OF ENCRISTO PHARMACULTICAL INDUSTRIES NIGERIA LIMITED, ENUGU). ABSTRACT This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry... Continue Reading
  • Type:Project
  • ID:MKT0125
  • Pages:118
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
PUBLIC RELATIONS AND INTERNATIONAL MARKETING; A STUDY OF SELECTED EXPORTERS IN ENUGU – STATE ABSTRACT There are so many problems facing international marketing in both the industrialized and developing countries, from the recent happening, he can see that these problems have been preventing international marketing from optimizing its goals of... Continue Reading
  • Type:Project
  • ID:MKT0124
  • Pages:82
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ENUGU METROPOLIS ( A CASE STUDY OF BOURNVITA OF CADBURY NIGERIA PLC). ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary... Continue Reading
  • Type:Project
  • ID:MKT0123
  • Pages:85
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE PROBLEMS AND PROSPECTS OF MARKETING AUTO MAINTENANCE SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ANALYSIS MOTOR MANUFACTURING COMPANY ANAMMCO ABSTRACT This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu metropolis. The research work structure both the big... Continue Reading
  • Type:Project
  • ID:MKT0122
  • Pages:80
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR) ABSTRACT The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was motivated by the necessity to find out why Jonatex... Continue Reading
  • Type:Project
  • ID:MKT0121
  • Pages:120
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU (A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY). TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of the problem 1.3 Objective of the Study 1.4 Research Questions 1.5 Significance of the Study 1.6 Scope of the Study... Continue Reading
  • Type:Project
  • ID:MKT0120
  • Pages:70
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
CUSTOMER ORIENTATION IN BANKING INDUSTRY (A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU) ABSTRACT This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way. Ohha community... Continue Reading
  • Type:Project
  • ID:MKT0119
  • Pages:72
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
COST MINIMIZATION STRATEGIES IN A MANUFACTURING COMPANIES (A CASE STUDY DE LBN PLC PROPOSAL The main purpose of conducting this research is to ex ray the effect of dividend announcement on security prices in order to determine whether the Nigeria capital market is efficient and at what form of its efficiency. Many searchers have attempted to... Continue Reading
  • Type:Project
  • ID:MKT0118
  • Pages:80
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study... Continue Reading
  • Type:Project
  • ID:MKT0117
  • Pages:114
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs.... Continue Reading
  • Type:Project
  • ID:MKT0116
  • Pages:81
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU) ABSTRACT The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu). Primary and secondary data were collected to solve the research... Continue Reading
  • Type:Project
  • ID:MKT0115
  • Pages:80
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT The project work is designed to give insight to the effect of branding on product marketing. This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries.... Continue Reading
  • Type:Project
  • ID:MKT0114
  • Pages:55
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
ABSTRACT The proliferation of banks in Nigerian economy resulted in cutthroat competition among banks, the phenomena in informed the decision to probe into how banks market their financial services. In other words, the focus of this work is to find out the marketing strategies adopted by banks to... Continue Reading
  • Type:Project
  • ID:MKT0113
  • Pages:38
  • Chapters:5
  • Methodology:nil
  • Reference:YES
ABSTRACT This study focuses on the marketing problems and prospects of five star hotel in Enugu Metropolis “ case study of Nike Lake Resort Hotel”. The main purpose was to find out among other things the followings: - To... Continue Reading
  • Type:Project
  • ID:MKT0112
  • Pages:76
  • Chapters:5
  • Methodology:Simple Percentage and chi square
  • Reference:YES
THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION OF CHARIS SATCHET WATER IN ENUGU METROPOLIS (A CASE STUDY OF EJ COLLINCE COMPANY) Abstract This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet water. The... Continue Reading
  • Type:Project
  • ID:MKT0111
  • Pages:145
  • Chapters:5
  • Methodology:Simple Percentage and Z Test
  • Reference:YES
MARKETING OF COMMUNICATION SERVICES (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU) ABSTRACT This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu. The data needed for this study was collected from the employers/staff... Continue Reading
  • Type:Project
  • ID:MKT0110
  • Pages:62
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
MARKETING OF BANKING AND FINANCIAL SERVICE (A CASE STUDY OF LEADWAY ASSURANCE COMPANY LIMITED) ABSTRACTS Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks and financial services can be... Continue Reading
  • Type:Project
  • ID:MKT0109
  • Pages:69
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA (A CASE STUDY OF EXECUTIVE AIR LINE SERVICE ABSTRACT The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine thee impact of... Continue Reading
  • Type:Project
  • ID:MKT0108
  • Pages:75
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
ABSTRACT An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in reducing poverty and unemployment in Enugu state... Continue Reading
  • Type:Project
  • ID:MKT0107
  • Pages:107
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFECT OF COST CONTROL IN NIGERIA BREWERIES (A CASE STUDY OF NIGERAI BREWERIIES PLC. 9TH MILE, ENUGU METROPOLIS) TABLE OF CONTENTS CHAPTER ONE Introduction Background of the study Statement of the problem Objectives of the study Significance of the study Scope of the study Research hypothesis Scope and limitation of study Definition of terms... Continue Reading
  • Type:Project
  • ID:MKT0106
  • Pages:65
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES (A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU) Abstract The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu. To guide this... Continue Reading
  • Type:Project
  • ID:MKT0105
  • Pages:106
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU) ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian... Continue Reading
  • Type:Project
  • ID:MKT0104
  • Pages:87
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. - To determine the methods used by Hardis and... Continue Reading
  • Type:Project
  • ID:MKT0103
  • Pages:99
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT Jourism Boards are established by various government to accrue revenue. And the tourism Boards cannot have the revenue without letting the general populace know what they have to offer. And this can be done through... Continue Reading
  • Type:Project
  • ID:MKT0102
  • Pages:62
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCTS IN ENUGU METROPOLIS (A CASE STUDY OF NESTLE NIGERIA PLC ENUGU) ABSTRACT This study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the study among other things include.... Continue Reading
  • Type:Project
  • ID:MKT0101
  • Pages:105
  • Chapters:5
  • Methodology:Chi Square
  • Reference:YES
THE IMPACT OF SEGMENTATION ON CUSTOMER STATISTACTION (A CASE STUDY OF NBC PLC IN ENUGU METROPOLIS) ABSTRACT Basically, NBC moffers different product to customers which in one way or the other leads to the satisfaction of the desires of the customers. Some objectives of this study are; •To find out the role of segmentation in the marketing of NBC... Continue Reading
  • Type:Project
  • ID:MKT0100
  • Pages:87
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
(A CASE STUDY OF 7UP BOTTLING COMPANY PLC, ABA) ABSTRACT This study is on the impact of sales promotion on sales of soft drinks in Nigeria. A case study of 7up Bottling Company Plc Aba Depot. One of the major problems addressed was due to the low amount of money invested by the... Continue Reading
  • Type:Project
  • ID:MKT0099
  • Pages:96
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
. (A CASE STUDY OF MICRO PRODUCTS LIMITED ENUGU PRESENDED BY ABSTRACT This research work titled A CASE STUDY OF MICRO PRODUCTS LTD. ENUGU was carried out with the following objectives. - To determine if the... Continue Reading
  • Type:Project
  • ID:MKT0098
  • Pages:77
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
(A CASE STUDY OF HARDIS AND DROMEDAS) ABSTRACT The performance of marketing function basically marrying consumers needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s... Continue Reading
  • Type:Project
  • ID:MKT0097
  • Pages:85
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
( A CASE STUDY OF PZ CUSSONS NIGERIA PLC, ABA) ABSTRACT This study was necessitated by the need to find out the role of Public Relations in our marketing organization and to know how well it is used as a promotional tool in the marketing organization, thus this topic “The Role of Public... Continue Reading
  • Type:Project
  • ID:MKT0096
  • Pages:87
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM) ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional... Continue Reading
  • Type:Project
  • ID:MKT0095
  • Pages:68
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
ABSTRACT The researcher work examined that impact of Effectiveness Branding on the 2011-2008 Sales volume of NBL Plc. The study made use of primary and secondary data, primary data was sourced from questionnaire and oral interview, while secondary data came... Continue Reading
  • Type:Project
  • ID:MKT0094
  • Pages:65
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY. (A CASE STUDY OF INTERCONTINENTAL BANK PLC, ABA) ABSTRACT This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study.... Continue Reading
  • Type:Project
  • ID:MKT0093
  • Pages:116
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
( A CASE STUDY OF GLOBA –COM) ABSTRACT This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional strategies in Creating... Continue Reading
  • Type:Project
  • ID:MKT0092
  • Pages:62
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
(A CASE STUDY OF LIFE BREWERIES PLC ONITSHA ABSTRACT The purpose of this study is to examine, the contribution of marketing research to business organization, particular reference was made to life breweries Plc Onitsha, Anambra state. Marketing research studies are embarked upon to... Continue Reading
  • Type:Project
  • ID:MKT0091
  • Pages:51
  • Chapters:5
  • Methodology:simple percentage
  • Reference:YES
A CASE STUDY OF NIGERIAN BREWRIES PLC, ABA ABSTRACT This research is intended to apprise the development and marketing of a new product as company life wire by Nigerian Breweries Plc, Aba. This project has been divided into five chapters .chapter one deals with the background of... Continue Reading
  • Type:Project
  • ID:MKT0090
  • Pages:114
  • Chapters:5
  • Methodology:chi saqure
  • Reference:YES
THE EFFECT OF GOOD PUBLIC RELATIONS AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE (CASE STUDY OF NIGERIA BREWERIES PLC) ABSTRACT Public Relation is a deliberate, planned and sustained effort to establish and maintain mu