Explore Project Topics on: effectiveness of advertisement of two similar companies

THE IMPACT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER) ABSTRACT This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies. The study examine the twin problems of inconsistency and inflexibility in the... Continue Reading

ABSTRACT This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies.  The study examine the twin problems of inconsistency and inflexibility in the advertising policy of companies  The researcher used the survey research design to execute this study .  The population used... Continue Reading

ABSTRACT This study was carried out by the research to examine and ascertain the role product advertising plays on sales volume of companies. The study examine the twin problems of inconsistency and inflexibility in the advertising policy of companies The researcher used the survey research design to execute this study . The population used by the... Continue Reading

ABSTRACT This research work on the effects of product advertisement on sales  volume of company product. The objective of every company is to achieve its sales volume target, because if achieved, other performce indicators like growth and increase in profitability index would be assured. The objective was to identify the common form of... Continue Reading

ABSTRACT The Procurement function can hardly be ignored m any enterprise. Modern manufacturing thinking highly associate prudent procurement practices to profitability of the enterprise. This is because most financial commitments in an organization make, pass through a procurement process. Available literature indicates that the efficiency and... Continue Reading

TABLE OF CONTENTS DECLARATION i APPROVAL ii DEDICATION iii ACKNOWLEDGEMENTS iv TABLE OF CONTENTS v LIST OF TABLES vii LIST OF FIGURE x LIST OF ACRONYMS xi ABSTRACT xii CHAPTER ONE 1 INTRODUCTION 1 1.1 Background of the study 1 1.2 The Problem Statement 2 1.3 Purpose of the Study 3 1.4 Objectives of the study 3 1.5 Research questions 3 1.6 Scope of... Continue Reading

ABSTRACT This study examined the concept of public limited companies and the problems affecting public limited companies. The scope of the study or the purpose of the study was to look into the factors militating against public limited companies in Edo... Continue Reading

ABSTRACT Managing credit particularly accounts receivable effectively and efficiency way is one of the most difficult tasks under the managers, because accounts receivable is the second broadest part of company's assets after Cash. While on the IV Accounts receivable are amounts owed by a customer on account. They are from the sale of goods and... Continue Reading

TABLE OF CONTENTS Declaration .............................................................................. . Approval . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Dedication . . . . . . . . . . . . . . . . . . . . . . . . . . .... Continue Reading

                      (A CASE STUDY OF DELTA SOAP TELEVISION ADVERTISEMENT) CHAPTER ONE INTRODUCTION 1.1      Background of the study It is rare these days to see adverts broadcast on television without women playing prominent and visible roles, such roles range from complementary, subjective,... Continue Reading

ABSTRACT Developments in the history of human communication, often called, ‘the information society’, and have transformed the way many people work in the media and entertainment industries. This study examined how modern communication technology facilitates the practice of broadcasting. Attention was focused in particular on the application... Continue Reading

ABSTRACT Developments in the history of human communication, often called, ‘the information society’, and have transformed the way many people work in the media and entertainment industries. This study examined how modern communication technology facilitates the practice of broadcasting. Attention was focused in particular on the application... Continue Reading

CHAPTER ONE INTRODUCTION 1.1   Background of Study The development of telecommunication in Nigeria began in 1886 when a cable connection was established between Lagos and the colonial office in London by 1893, government office in Lagos were provided with telephone service, which was later extended to Ilorin and Jebbu in the hinterland. A slow... Continue Reading

TABLE OF CONTENT DECLARATION APPROVAL ii DEDICATION ACKNOWLEDGEMENT iv TABLE OF CONTENT v LIST OF TABLES viii ABSTRACT ix CHAPTER ONE 1 INTRODUCTION 1 1.1 Background of the Study 1 1.2 Statement of the Problem 3 1.3 Purpose of study 3 1.4 Research Objectives 3 1.5 Research Questions 4 1.6 Hypothesis 4 1.7 The Scope of the Study 4 1.7.1... Continue Reading

ABSTRACT This study examined the concept of public limited companies and the problems affecting public limited companies. The scope of the study or the purpose of the study was to look into the factors militating against public... Continue Reading

ABSTRACT This paper aimed at assessing the effect of Inventory control and organization informance. The case study was Mukwano Group of Companies Kampala. In this case of inventory control was referred to be an activity that helps in the process of handling 11entories at minimum costs, and for progressive companies can be a competitive : apon. 1e... Continue Reading

ABSTRACT Training and development helps to ensure that staffs in servicing companies posses the knowledge and skills that they need to perform their jobs effectively, take onnew responsibilities and adapt to changing conditions. Consequently, this  study investigated the effects of manpower training and development using  Port-Harcourt... Continue Reading

Training and development helps to ensure that staffs in servicing companies posses the knowledge and skills that they need to perform their jobs effectively, take on new responsibilities and adapt to changing conditions. Consequently, this study investigated the effects of manpower training and development using Port-Harcourt Electricity... Continue Reading

ABSTRACT In view of the importance of the system of budgeting and budgetary control as the basic for evaluating performance, it is worth considering the effectiveness of the principle of budgetary control more closely in relation to government owned companies in Nigeria with the power holding company of Nigeria (PHCN) plc, as a focus point, the... Continue Reading

ABSTRACT In view of the importance of the system of budgeting and budgetary control as the basic for evaluating performance, it is worth considering the effectiveness of the principle of budgetary control more closely in relation to government owned companies in Nigeria with the power holding company of Nigeria (PHCN) plc, as a focus point, the... Continue Reading

(A Case Study of Cadbury Nigeria Plc) CHAPTERONE INTRODUCTION 1.1      BACKGROUNDTOTHESTUDY Communication is needed to reach markets at a reasonable cost. Advertising is just one of the tools for reaching markets. It may be too costly and time consuming to try to do marketing job with salesmen... Continue Reading

(A CASE STUDY OF THE VANGUARD NEWSPAPER) CHAPTER ONE Background to the Study Advertising is a form of communication used to encourage or persuade on audience (viewer, reader or listeners) to continue to take some new action. Most commonly, the desired result is to influence consumers’ behavior... Continue Reading

CHAPTER ONE 1.0    Introduction 1.1    Background to the Study Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor Alide in Okunna (2002: 99). Bovee and Arens (1985) gave a more widely accepted definition of... Continue Reading

CHAPTER ONE 1.0   INTRODUCTION Figurative expressions are forms of styles in which words are used to express more than they mean ordinarily so as to make the idea very emphatic and effective. On the other hand, hyperbole is one of the figurative expression and it means the use of deliberate expression for emphasis to achieve heightened effect or... Continue Reading

Content The adverts will be satisfied with the publications, and that the readers’ attention will be captured at the sight of such adverts. Scope of the Study This study is basically limited in space to the Vanguard Newspaper of Nigeria, and also to the world of publication and journalism. Definition of Terms 1.                ... Continue Reading

ABSTRACT The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the introduction rationale of the study and the scope. Chapter two focuses on the sources of... Continue Reading

TABLE OF CONTENT Title page - - - - - - - i Certification - - - - - - - ii Dedication - - - - - - - iii Acknowledgement - - - - - - - iv Table of Content - - - - - - - v CHAPTER ONE 1.0 Introduction - - - - - - - 1 1.1 Statement of the Problems. - - - - 2 1.2 Research Questions - - - - - 2 1.3 Objectives to the Study - - - - - 3 1.4 Scope and... Continue Reading

EFFECT OF ADVERTISEMENT ON CONSUMER BRAND  PREFERENCE CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential... Continue Reading