ABSTRACT
The banking environment is rapidly changing and banking operation to have assumed a new dimension completion is common and customers needs and desire are becoming highly sophisticated hence the need for good purchasing strategies so as to survive. The researcher will collect both the primary and secondary data, the secondary data shall include textbook, journals, reports, old research and other relevant materials, while the questionnaire will be used for collection of primary data. The information collected shall be analyzed using sample percentage and the hypothesis tested with the use of chi-square. The result of the study showed that the failure in the banking industry was a result of banks, not meeting the needs of customers. Banks in Nigeria are sold to be as competitive as the counterpart abroad, but the environment do not abhor the survival and growth of banks. The researcher finally recommended that bank should not only be market driven but should also endeavour to research into the need of customers, make their services relevant and create the necessary awareness for their services.
TABLE OF CONTENTS
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table of Contents
CHAPTER ONE
1.0 Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objective of the Study
1.4 Research Questions
1.5 Statement of Hypothesis
1.6 Significance of the Study
1.7 Scope of the Study
1.8 Limitation of the Study
1.9 Definition of Terms
CHAPTER TWO
2.0 Literature Review
2.1 Introduction
2.2 Concept of Purchasing
2.3 Post Reform of Purchasing Strategies in Bank Service Delivery in Nigeria
2.4 Bank Service
2.5 Purchasing Strategies of Some Banks
2.6 Needs of Purchasing Banks Services
2.7 Method of Purchasing Bank Service (Purchasing Mix)
2.8 Purchasing Segmentation
2.9 Basic Problem in Purchasing Banking Services
2.10 Government Regulation in The impact of purchasing of banking Services
CHAPTER THREE
3.0 Research Design and Methodology
3.1 Introduction
3.2 Research Design
3.3 Sources/Methods of Data Collection
3.4 Population and Sample Size
3.5 Sample Technique
3.6 Reliability of Measuring Instrument
3.7 Method of Data Analysis
CHAPTER FOUR
4.0 Presentation and Analysis of Data
4.1 Introduction
4.2 Presentation of Data
4.3 Analysis of Data
4.4 Test of Hypothesis
4.4 Interpretation of Results
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Introduction
5.2 Summary of Findings
5.3 Conclusion
5.4 Recommendation
Reference
Appendix