Abstract
This study was carried out with the role objective of determining advertising as a source of revenue generation to the broadcast media organization in Nigeria.
The researcher adopted survey research methodology. The researcher also identified the research problems and used them to raised some research questions and for research hypothesis.
Moreover, the survey method of research enabled the researcher to seek for some expert’s opinion on the topic, as well as data collections and sits interpretation.
The literature relating to the topic understudy was reviewed through both primary and secondary sources of literature.
Furthermore, the researcher used 300 respondents as the sample size which was used to represent the population of study. The data collected was analyzed and the hypothesis was also tested.
The findings of the study showed that, advertising is a source of revenue generation to the broadcast media organizations in Nigeria and FRCN, Enugu medium is a typical example. The researcher summarized the topic, drew conclusion and made recommendations based on findings.
TABLE OF CONTENTS
Title page - - - - - - - - i
Approval page - - - - - - - - ii
Dedication - - - - - - - - iii
Abstract - - - - - - - - - iv
Acknowledgement - - - - - - - v
Table of contents - - - - - - - vi
List of Tables - - - - - - - - ix
CHAPTER 1
INTRODUCTION
1.1 Background of the study - - - - - 1
1.2 Statement of the research problem - - 4
1.3 Objectives of the study - - - - - 7
1.4 Significance of the study - - - - - 8
1.5 Research questions - - - - - - 9
1.6 Research hypotheses - - - - - 10
1.7 Theoretical framework - - - - - 11
1.8 Scope of the study - - - - - 12
1.9 Limitation of the study - - - - - 13
1.10 Definition of terms - - - - - - - 13
References - - - - - - - 17
CHAPTER TWO
LITERATURE REVIEW
2.1 Source of literature - - - - - - 19
2.2 Review of relevant literature - - - - 19
2.3 Summary of literature - - - - - 30
References - - - - - - - 31
CHAPTER THREE
METHODOLOGY
3.1 Research design - - - - - - - 32
3.2 Area of study - - - - - - - 33
3.3 Research population - - - - - 34
3.4 Research sample - - - - - - 35
3.5 Sampling technique - - - - - 37
3.6 Instrument of data collection - - - - 38
3.7 Method of data collection - - - - 39
3.8 Method of data analysis - - - - - - 39
3.9 Expected result - - - - - - 41
References - - -- - - - - 43
CHAPTER FOUR
PRESENTATION AND INTERPRETATION OF FINDINGS
4.1 Data presentation and analysis - - - - 44
4.2 Analysis of research questions/hypothesis - - 53
4.3 Discussion of results - - - - - 56
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary - - - - - - - - 58
5.2 Conclusion - - - - - - - - 60
Bibliography - - - - - - - - 62
Appendix - - - - - - - - 65
Questionnaire - - - - - - - 66
LIST OF TABLES
Table 1: Gender distribution of respondents - - 45
Table 2: Marital status of respondents - - - 46
Table 3: Age distribution of respondents - - 47
Table 4: Academic qualification of the respondents - 48
Table 5: Education qualification The variables that occur for the respondents - - - - - - 48
Table 6: The second variables from the respondents - 49
Table 7: The third variables from the respondents - 50
Table 8: the fourth variables from the respondents - 51
Table 9: The first variables from the respondents - 52
Table 10: The sixth variables from the respondents