ABSTRACT
This project ia a survey on the effect of mass media campaign on family planning as it concerns it’s adoption by the families by the families in enugu urban.
The important of family planning in national development cannot be overstressed as many developing nations around the w9rkd have been able to link directly with their planning in all faces of development in the sense that population growth must be taken into account for economic, educational agricultural development of a nation.
The survey method was for collecting a through the questionnaire distribution to married couples in Enugu urban. Simple random was employed in selection of 150 families 30 from each five zones (New haven, Trans Ekulu, GRA, Uwani/Achara lay out, Ogui/independence lay out, Abakpa/Emene).
The research dwelt on ascertaining the effect of mass media campaign on family planning on the basis of how well so far. Simple, percentages was applied in presenting and analyzing the data which was the parameter used in validating the your hypothesis given which proved inter alias that mass media campaign on family has significant effect on birth control secondly, that people with education are more susceptible to family planning adoption and thirdly that high percentage of people ran to family planning adoption due to the present economic crunch and fourthly, that people of high economic status respond more to family planning message.
TABLE OF CONTENTS
TITLE PAGE I
APPROVAL PAGE II
DEDICATION III
ACKNOWLEDGEMENT IV
ABSTRACT VI
TABLE OF CONTENT VII
LIST OF TABLE X
CHAPTER ONE
1.0 INTRODUCTION 1
1.1 BACKGROUND OF THE STUDY 1
1.2 STATEMENT OF RESEARCH PROBLEMS 4
1.3 OBJECTIVES OF THE STUDY 5
1.4 SIGNIFICANCE OF THE STUDY 5
1.5 RESEARCH QUESTIONS 6
1.6 RESEARCH HYPOTHESIS 7
1.7 CONCEPTUAL AND
OPERATIONAL DEFINITIONS 8
1.8 ASSUMPTION 8
1.9 LIMITATION 8
REFERENCES 10
CHAPTER TWO
2.0 REVIEW OF LITERATURE 11
2.1 SOURCES OF LITERATURE 11
2.2 THEORETICAL FRAMEWORK 12
2.3 THE REVIEW 12
2.4 FACTORS INTERCEPTING
2.5 MEDIA CAMPAIGNS 19
2.6 MEDIA EFFECTS ON
PEOPLE (AUDIENCE) 26
2.7 SUMMARY OF LITERATURE REVIEW 28
REFERENCES 30
CHAPTER THREE
3.0 RESEARCH METHOD 31
3.1 RESEARCH DESIGN 31
3.2 RESEARCH SAMPLE 33
3.3 RESEARCH SAMPLE 33
3.4 MEASURING INSTRUMENT
3.5 DATA COLLECTION 33
3.6 METHOD OF DATA ANALYSIS 34
3.7 EXPECTED RESULTS
CHAPTER FOUR
4.0 DATA ANALYSIS AND RESULTS 36
4.1 DATA ANALYSIS 36
4.2 RESULTS 44
4.3 DISCUSSION 45
CHAPTER FIVE
5.0 SUMMARY AND RECOMMENDATIONS 51
5.1 SUMMARY 51
5.2 RECOMMENDATIONS 53
REFERENCES 55
BIBLIOGRAPHY 56
APPENDICES