ABSTRACT
This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis).
To carry out the research work the some of the following objective were set out.
To find out the problem associated with the pricing system of communication comparing.
To make appropriate recommendation on how to improve on the pricing system of the communication industries.
Four hypothesis were formulated Data were sources using questionnaire, Extensive Literature review on past work, test books, journals on the area of study were carried out. Bourley if formular was used to determine the sample size of the customers while a census of the staff was carried out.
The data collected were presented on stated tables, analyzed and interpreted while the researcher hypothesis was tested using chi-square.
Based on the analysis the following findings were made that the pricing system adopted by communication instructor in Enugu metropolis is not commensurate with the quantity of service rendered.
That the pricing system adopted by communication industries does not attract customer.
In the view of above findings the researcher recommends among others.
That the pricing of communication service should be customer oriented.
That communication industries should improve on their service quality so that it will be in line with price charged.
It is the researcher opinion that if these recommendation are judiciously carried out communication industries will not only serve their customer better but also improve their profit margin.
TABLE OF CONTENTS
Title page II
Approval page III
Dedication IV
Acknowledgement V
Abstract VII
Table of content VIII
CHAPTER ONE
1.1 Background of the study 1
1.2 Statement of problems 4
1.3 Objectives of the study 5
1.4 Formulation of the study 6
1.5 Significant of the study 7
1.6 Scope of the study 8
CHAPTER TWO
2.0 LITERATURE REVIEW 9
2.1 An overview of service 9
2.2 Characteristic of service 10
2.3 Overview of price 13
2.4 Types of pricing strategy 15
2.5 Pricing of communication services 17
2.6 Pricing objective 18
2.7 Impact of pricing on customers patronage of GSM services 21
2.8 Selling an appropriate price for GSM communication service. 23
CHAPTER THREE
3.0 Research methodology 25
3.1 Source of data 25
3.2 Population of the study 25
3.3 Sampling techniques 26
3.4 Sample size determination 26
3.5 Research instrument used 27
3.6 Method of data treatment and analysis 28
3.7 Limitation of the study 29
CHAPTER FOUR
4.0 Presentation, analysis and interpretation of data 30
4.1 Presentation and analysis of data 39
4.2 Test of hypothesis 39
CHAPTER FIVE
5.0 Summary of the findings, Recommendation and Conclusion
5.1 Summary of findings 52
5.2 Recommendations 53
5.3 Conclusion 54
Bibliography 55
Appendix 57