Promotional Mix As A Tool For Enhancing Profitability Level Of A Firm. A Case Study Of 7up Bottling Company, Benin City.


For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

TABLE OF CONTENTS

Cover page - - - -          -           -          -            - - i

Declaration - - - - - - - - - ii

Certification - - - - - - - - - iii

Dedication - - - - - - - - - iv

Acknowledgements - - - - - - - - v

Table of Contents - - - - - - - - vi

Abstract - - - - - - - - - ix

Appendices - - - - - - - - - x

CHAPTER ONE: INTRODUCTION

1.1 Background to the Study - - - - - - - 1

1.2 Statement of the Research  Problem - - - - - 2

1.3 Research Questions - - - - - - - 4

1.4 Objectives of the study - - - - - - - 4

1.5 Significance of the study - - - - - - - 5

1.6 Scope of the study.    - - - - - - - 6

References - - - - - - - - - 7

CHAPTER TWO: LITERATURE REVIEW

2.1 Introduction - - - - - - - - 9

2.2 Profitability level of  a firm.       - - -           -           -             -        9

2.3 Sales Promotion and Profitability Level of a Firm - - - 11

2.4  Advertising and Profitability Level of a Firm - - - - 14

2.5 Personal Selling and Profitability Level of a Firm - - - 17

2.6 Publicity and Profitability Level of a Firm - - - - 20

2.7 Theoretical Framework - - - - - - - 22

2.7.1 The Dynamic Theory of Profitability - - - - 22

2.7.2 Defining Advertising Goals for Measured Advertising Results - 23

2.7.3 Lavidge and Steiner’s Hierarchy-of-Effects Theory - - - 23

References - - - - - - - - - 24


CHAPTER THREE: METHODOLOGY

3.1 Introduction - - - - - - - - 28

3.2 Research design - - - - - - - - 28

3.3 The population - - - - - - - - 29

3.4 Sample Size and Sampling Technique - - - - 29

3.5 Operationalization and Measurement of Variables - - - 29

3.6 Research Instrument - - - - - - - 32

3.7 Sources of data - - - - - - - - 33

3.8 Methods of data analysis - - - - - - - 33

References - - - - - - - - - 34

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS OF DATA

4.0 Introduction - - - - - - - - 35

4.1 Data Presentation and Analysis for Demographic Variables - - 36

4.2 Data Presentation and Analyses for the Research Variables - - 37

4.2.1 Descriptive Statistics of Research Variables - - - - 39

4.2.2 Simple Percentage Test - - - - - - 39

4.2.3 Pearson Correlation Matrix - - - - - - 45

4.2.4 Multiple Regressions - - - - - - - 48

4.3 Reliability and Validity - - - - - - 54

4.4 Discussion of findings - - - - - - 56


CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS

5.1 Introduction - - - - - - - - 59

5.2 Conclusion - - - - - - - - 60

5.3 Policy Recommendations/Implementation - - - - 62

5.4 Suggestions for Further Studies - - - - - - 64


Promotional Mix As A Tool For Enhancing Profitability Level Of A Firm. A Case Study Of 7up Bottling Company, Benin City.
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This

500
Leave a comment...

    Related Works

    TABLE OF CONTENTS Cover page----          -           -          -            --i Declaration ---------ii Certification ---------iii Dedication---------iv Acknowledgements--------v Table of Contents--------vi Abstract---------ix Appendices---------x CHAPTER ONE: INTRODUCTION 1.1Background to the Study-------1 1.2Statement of... Continue Reading
    TABLE OF CONTENTS Cover page - - - -          -           -          -            - - i Declaration - - - - - - - - - ii Certification - - - - - - - - - iii Dedication - - - - - - - - - iv Acknowledgements - - - - - - - - v Table of Contents - - - - - - - - vi Abstract - - - - - - - - - ix Appendices - - - - - - - - - x... Continue Reading
    This study aimed at determining the relationship of leadership trait theory on the profitability of Nigeria Bottling Company, in Benin City. Descriptive survey design was used. The target population consisted of all the eighty four (84) senior staff in Nigeria Bottling Company, in Benin City. Respondents were these senior staff occupying one... Continue Reading
    This study aimed at determining the relationship of leadership trait theory on the profitability of Nigeria Bottling Company, in Benin City. Descriptive survey design was used. The target population consisted of all the eighty four (84) senior staff in Nigeria Bottling Company, in Benin City. Respondents were these senior staff occupying one... Continue Reading
    ABSTRACT This research work focused on the optimum promotion mix as effective tool for enhancing sales. For this research work to be more presentable, it was divided into five chapter, chapter one deals with, historical background of the study, statement of the problem, purpose of the study, research question, research hypothesis, scope and... Continue Reading
    ABSTRACT This study is on training and development on employees performance in Nigerian Bottling Company Ltd, Edo state, Nigeria. This study sought to determine how training and development enhances the performance of employees, also to... Continue Reading
    THE EFFECT OF TRAINING AND DEVELOPMENT ON EMPLOYEES PERFORMANCE (A CASE STUDY OF NIGERIAN BOTTLING COMPANY LTD, BENIN CITY) ABSTRACT This study is on training and development on employees performance in Nigerian Bottling Company Ltd, Edo state, Nigeria. This study sought to determine how training and development enhances the performance of... Continue Reading
    ABSTRACT Business organizations in Nigeria have failed to realize the role a good corporate image policy has in business dealings. This is probably because they do not understand the concept of corporate image and the necessary tools for promoting them. Corporate image, in fact goes beyond attractive products or rending quality service,... Continue Reading
    ABSTRACT Business organizations in Nigeria have failed to realize the role a good corporate image policy has in business dealings. This is probably because they do not understand the concept of corporate image and the necessary tools for promoting them. Corporate image, in fact goes beyond attractive products or rending quality service,... Continue Reading
    ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading
    Call Us Get this work