Dining Experience, Perceived Restaurant Image and Guest Loyalty in Full - Service Restaurants in Kampala -Uganda.

  • Type: Project
  • Department: Tourism and Hospitality
  • Project ID: TAH0016
  • Access Fee: ₦5,000 ($14)
  • Pages: 56 Pages
  • Format: Microsoft Word
  • Views: 251
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

TABLE OF CONTENTS

DECARATION

APPROVAL

ACKNOWLEDGEMENTS

TABLE OF CONTENTS iv

LIST OF TABLES ix

ABSTRACT

Background to the study 1

Statement of the problem 3

Purpose of the study 3

Research objectives 3

Research questions 4

Scope of the study 4

Significance of the study 5

The conceptual framework 5

Definition of concepts 5

Guest loyalty

Dining experience 5

Perceived restaurant image 5

V

Guest satisfaction .5

LITERATURE REVIEW 7

Dining experience and guest satisfaction 9

Dining experience and guest loyalty 11

Guest satisfaction and guest loyalty 12

Perceived restaurant image and Guest loyalty 13

METHODOLOGY 15

Study population and sample size 15

Study population 15

Samplesize 15

Sampling design and procedures 16

Data collection method 17

Measurement of the variables 17

Dining experience 17

Perceived restaurant image 1 8

Guest satisfaction 18

Data process 19

Validity and Reliability 19

Content validity of the measurement items 19

vi

Reliability of the measurement scale 20

Data analysis 20

PRESENTATION AND TNTERPRETATION OF THE FINDINGS 21

Response rate 21

Sample characteristics 21

Correlation 23

The relationship between dining experience and guest satisfaction 23

The relationship between dining experience and guest loyalty 24

The relationship between guest satisfaction and guest loyalty 24

The Relationship between perceived restaurant image and guest loyalty 24

Predictio ii of the independent variables on the dependent variable 24

DISCUSSION, CONCLUSION AND IMPLICATIONS 26

Discussion 26

Conclusion 30

Implications 30

Theoretical implication 30

Managerial implications 31

Study limitations and suggestions for further research 32

REFERENCES 34


Dining Experience, Perceived Restaurant Image and Guest Loyalty in Full - Service Restaurants in Kampala -Uganda.
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Tourism and Hospitality
  • Project ID: TAH0016
  • Access Fee: ₦5,000 ($14)
  • Pages: 56 Pages
  • Format: Microsoft Word
  • Views: 251

500
Leave a comment...

    Related Works

    TABLE OF CONTENTS DECARATION APPROVAL ACKNOWLEDGEMENTS TABLE OF CONTENTS iv LIST OF TABLES ix ABSTRACT Background to the study 1 Statement of the problem 3 Purpose of the study 3 Research objectives 3 Research questions 4 Scope of the study 4 Significance of the study 5 The conceptual framework 5 Definition of concepts 5 Guest loyalty Dining... Continue Reading
    ABSTRACT The purpose of this study was to establish the relationship between word of mouth perceived service quality, trust and customer loyalty in freight forwarding industry. The study was guided by the following research objectives, to examine the relationship between word of mouth and customer loyalty, to examine the relationship between word... Continue Reading
    TABLE OF CONTENTS DECLARATION ................................................................................................................ ii APPROVAL ...................................................................................................................... iii DEDICATION... Continue Reading
    TABLE OF CONTENT DECLARATION ................................................................................................ ii APPROVAL SHEET .......................................................................................... iii DEDICATION .................................................................................................... Continue Reading
    ABSTRACT           This research is used to explore the impact of perceived service quality on customer satisfaction and brand loyalty. The main objective of this study was to identify the service quality offerings of Honeywell Flour Mills Nig. Plc and Lister Flour Mills Ltd to their customers, to ascertain the level of customer’s... Continue Reading
    TABLE OF CONTENTS DECLARATION APPROVAL DEDICATION iii ACKNOWLEDGEMENT ABSTRACT CHAPTER ONE 1 1.0 INTRODUCTION 1 1.1 Historical perspective 1 1.2 Theoretical perspective 3 1.3 Conceptual perspective 4 1.4 Contextual perspective 5 1.5 Problem statement 6 1.6 Purpose of the study 1.7 Research objectives 7 1.8 Research questions 8 1.8.1 Scope of the... Continue Reading
    TABLE OF CONTENTS DECLARATION .ii APPROVAL FORM DEDICATION iv LIST OF ACRONYMS V TABLE OF CONTENTS ABSTRACTS CHAPTER ONE I 1 .0 Introduction I I .1 Background of the study 1.2 Statement of the problem 4 1 .3 Definition of key concepts 1 .4 Research objectives 4 1.4.1 General objective (purpose) -l I .4.2 Specific objectives 4 1.5 Scope of the... Continue Reading
    ABSTRACT This research aims to address the quality of services rendered by the University of Benin to her students who could also be regarded as her customers and the level of their satisfaction with the aforementioned services. Particularly, the... Continue Reading
    The purpose of this research was to find out the relationship between electronic banking and service delivery among Centenary Bank in Kampala-Uganda. The study was guided by three objectives, that included determining the i) the extent of electronic banking among Centenary Bank in Kampala-Uganda; ii) the level of service delivery among Centenary... Continue Reading
    TABLE OF CONTENTS ACKNOWLEDGEMENT APPROVAL DECLARATION . iv CHAPTER ONE 9 INTRODUCTION 9 1.0 Introduction 9 1.1 Background of the Study 9 1.1.1 Historical Perspective 9 1.1.2 Theoretical Perspective 14 1.1.3 Conceptual Perspective 15 1.1.4 Contextual Perspective 16 1.2 Problem Statement 17 1.3 Purpose of the Study 17 1.4 Objectives of the study 17... Continue Reading
    Call Us Get this work