A PRAGMATIC STUDY OF SOME SELECTED POLITICAL POSTERS

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ABSTRACT

This long essay focuses on the pragmatics study of selected political posters imprinted in the pages of selected newspapers. It seeks to identify the influence of pragmatic elements on encoded texts or utterance; it analyse the thought provoking influence of such political posters; the rules of pragmatics governing the use of language in this aspect. The data of choice were randomly selected (from the pages of THE NATION, THE SUN and THE VANGUARD newspapers) and the pragmatic elements were applied on them. Posters are capable of influencing the mind of the reader(s) when the context is taken into consideration, political ones for that matter. Implicitly, there are hidden intentions in most political posters. The pragmatic elements help to bring out the intended meaning of most posters. The outcome was evident in course of this research work. The study has shown that for political posters to perform their functions effectively, they must have in mind the reader’s ability to understanding their message through what is displayed. 

TABLE OF CONTENT

 Title page                                                                                                                            i
 Certification                                                                                                                        ii
 Dedication                                                                                                                          iii
 Acknowledgement                                                                                                              iv
 Table of contents                                                                                                                 v
 Abstract              
                                                                                                                 vii
 CHAPTER ONE: GENERAL INTRODUCTION
1.1 Introduction                                                                                                                  1
1.2 Purpose of study                                                                                                           1
1.3 Justification                                                                                                                   2
1.4 Scope of the work                                                                                                         2
1.5 Methodology                                                                                                                 3
1.6 Data description            
                                                                                                3
 CHAPTER TWO: LITERATURE REVIEW
2.0 Introduction                                                                                                                    4
2.1  Definition of Pragmatics                                                                                               4
2.2  Historical development                                                                                                 5
2.3 Elements of Pragmatics                                                                                                  6
2.3.1 Context                                                                                                                     6
2.3.2 Presupposition                                                                                                          7
2.3.3 Implicature                                                                                                                7
2.3.4 Inference                                                                                                                    8
2.3.5 Participants                                                                                                                8
2.3.6 Topic                                                                                                                          8
2.3.7 Intention                                                                                                                     9 
2.3.8 World knowledge                                                                                                       9
2.3.9 Mutual contextual beliefs                                                                                          10
2.4       Theories of Pragmatics                                                                                              10
2.4.1 Searle’s Theory of Pragmatics                                                                                   10
2.4.2 Adegbija’s Theory of Pragmatics                                                                               11
2.4.3 H.P Grice’s Theory of Pragmatics                                                                              12
2.4.4 K. Bach and R.M Harnish’s Theory of Pragmatics                                                    13
2.5       Definition of poster                                                                                                     14
2.5.1 Headline                                                                                                                      14
2.5.2 Handbill                                                                                                                       14
2.5.3 Placard                                                                                                                         15
2.6       Conclusion                                                                                                                   15

CHAPTER THREE: DATA ANALYSIS        
3.0 Introduction                                                                                                                   16
3.1      Data Analysis                                                                                                                 16
3.1.1   Datum one                                                                                                                      16
3.1.2   Datum two                                                                                                                      18
3.1.3   Datum three                                                                                                                    19   
3.1.4   Datum four                                                                                                                      20
3.1.5   Datum five                                                                                                                       22
3.1.6   Datum six                                                                                                                         23
3.1.7   Datum seven                                                                                                                    24
3.1.8   Datum eight                                                                                                                      26
3.1.9   Datum nine                                                                                                                       27
                                                                                vi
3.1.10 Datum ten                                                                                                                          28                                                                               
3.2    Summary                                                                                                                              30
3.3   Conclusion                                                                                                                            31
CHAPTER FOUR                                         
4.1 Summary                                                                                                                              32
4.2 Findings                                                                                                                                32
4.3 Conclusion                                                                                                 33
BIBLIOGRAPHY 

INTRODUCTION

      The dynamism of language as a powerful tool of communication cannot be over-emphasized. There is countless number of things which we could do or use to achieve. It is therefore, no surprise if language is used to influence decision in various ways (even in the field of politics). Can one really mention any particular field of endeavour that does not involve the use of language?
      This bring us to the view about pragmatics; an aspect of language study. Communication in any society happens chiefly by means of language. However, the users of language as social beings communicate and use language in the society’s premises. Mey (2001), in his second publication: Pragmatics: An Introduction has this to say:
    …pragmatics as the study of the way human being use their 
                   Language in communication, bases itself on a study of those 
                   Premises and determine how they effect and effectualize human 
                   Language use… (pp6)
         With the above aforementioned extracted text, we therefore, take a critical look at pragmatics, its influence on the analysis of political posters. The strength it commands in influencing the needed effect.
A PRAGMATIC STUDY OF SOME SELECTED POLITICAL POSTERS
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  • Type: Project
  • Department: English
  • Project ID: ENG0456
  • Access Fee: ₦5,000 ($14)
  • Pages: 42 Pages
  • Format: Microsoft Word
  • Views: 196

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