TABLE OF CONTENTS
DECLARATION ......................................................................................... .i
DEDICATION ............................................................................................ .ii
CHAPTER ONE ............................................................................................ 1
1.0 INTRODUCTION ....................................................................................................... l
1.1 Background ............................................................................................................. 1
1.2 Statement of the Problem ......................................................................................... 3
1.3 General Objectives .................................................................................................. 4
1.4 Specific Objectives .................................................................................................. 4
1.5 Importance ofthe Study ........................................................................................... 4
1.6 Scope of the Study ................................................................................................... 5
CHAPTER TWO ............................................................................................ 6
2.0 LITEARTURE REVIEW ............................................................................................ 6
2.1 Introduction ............................................................................................................. 6
2.2 Definition of Cinema Theatres and Cinema Studios ................................................. 6
2.3 Defmition of Services .............................................................................................. 7
2.4The History of Cinema ........................................................................ .10
2.5 Challenges Facing the Cinema Theatres ................................................................. 13
2.6Options for Growth by Cinema Theatres .................................................. 16
CHAPTER THREE ....................................................................................... 17
3.0 RESEARCH METHODOLOGY ............................................................................... 17
3.1 The Population ...................................................................................................... 17
3.2Research Design ................................................................................ 17
3.3 Sampling Design and Sample Size ......................................................................... 17
3.4 Data Collection Method ......................................................................................... 17
3.5Research Procedures .......................................................................... .17
3.6DataAnalysis ......................................................................................................... 18
CHAPTER FOUR ........................................................................................ 19
4.1 Findings and Data Analysis ................................................................................... 19
CHAPTER FIVE .......................................................................................... 25
5.0 SUMMARY, CONCLUSIONS AND RECOMMENDATIONS ................................ 25
5.1 Summary ............................................................................................................... 25
5 .2 Conclusions ........................................................................................................... 26
5.3 Recommendations to Cinema Theatres .................................................................. 27
5.4 Limitations of the Study and Suggestions for Further Research .............................. 27
APPENDICES ............................................................................................. 28
BIBLIOGRAPHY ......................................................................................... 3€i