ABSTRACT
In some of the developing countries with Tanzania among them, mass media has taken a new turn. What they carry, political and necessary management changes that have occurred are t he main development of mass media. What they carry now is determined by a rather crusadic role in the developing of their respective commodities. In a country where there are diseases, poverty and ignorance, it will be catastrophic if the mass media were left on their own to print and broadcast as they pleased in the name of the so called Western countries.