ABSTRACT
The thrust of thrust of this study was to ascertain how the credibility of our local news organization are being perceived by Nigerian audience, especially when they are compared with foreign news organization.
In general, I looked at those factors that militate against the news organizations to be perceived as being credible.
I raised a proposal in which I stated my interest and objective. I used survey research method in conducting this study.
My major objective is to ascertain if there is any significant differences between the audience perception of the credibility of foreign and local news organizations. And if there is, the factors that contribute to that, the implication and recommendations.
TABLE OF CONTENTS
TITLE PAGE I
APPROVAL PAGE II
DEDICATION III
ACKNOWLEDGEMENT IV
ABSTRACT V
TABLE OF CONTENTS VI
TITLE PAGE I
APPROVAL PAGE II
DEDICATION III
ACKNOWLEDGEMENT IV
ABSTRACT V
TABLE OF CONTENTS VI
CHAPTER ONE
INTRODUCTION 1
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE RESEARCH PROBLEM 5
1.3 OBJECTIVE OF THE STUDY 6
1.4 SIGNIFICANCE OF THE STUDY 8
1.5 RESEARCH QUESTIONS 8
1.6 RESEARCH HYPOTHESES 9
1.7 CONCEPTUAL AND OPERATIONAL DEFINITIONS 11
1.8 ASSUMPTIONS 13
1.9 LIMITATION OF THE STUDY 14
CHAPTER TWO
LITERATURE REVIEW 15
2.1 SOURCES OF LITERATURE 15
2.2 INTRODUCTION 15
2.3 THEORETICAL FRAMEWORK 16
2.3.1 THE THEORY OF COGNITIVE DISSONANCE 17
2.3.2 THE THEORY OF SELECTIVE PERCEPTION AND INDIVIDUAL DIFFERENCES 18
2.4 SELECTED AND RELATED CONCEPTS THAT CHANGE THE UNDERSTANDING OF THE AUDIENCE PERCEPTION OF THE CREDIBILITY OF FOREIGN AND LOCAL NEWS ORGANIZATION 24
2.4.1 MEDIA CREDIBILITY 25
2.4.2 OBJECTIVITY AND MEDIA POWER IN
CRISIS PERIODS 33
2.4.3 SYCOPHANCY 42
2.4.4 COMMUNICATION TECHNOLOGIES 46
2.4.5 SUMMARY OF LITERATURE REVIEW 50
CHAPTER THREE
RESEARCH METHODOLOGY 53
3.1 RESEARCH METHOD 53
3.2 RESEARCH DESIGN 54
3.3 RESEARCH SAMPLE 54
3.4 MEASURING INSTRUMENT 55
3.5 DATA COLLECTION 56
3.6 DATA ANALYSIS 57
3.7 EXPECTED RESULT 57
CHAPTER FOUR
DATA ANALYSIS 59
4.1 INTRODUCTION 59
4.2 MORTALITY RATE 60
4.3 PRESENTATION OF FINDINGS 60
4.4 TEST OF HYPOTHESIS 68
4.5 INTERPRETATION AND DISCUSSIONS 75
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 SUMMARY 79
5.2 CONCLUSION 81
5.3 RECOMMENDATIONS 83
REFERENCES 85
QUESTIONNAIRE
INTRODUCTION 1
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE RESEARCH PROBLEM 5
1.3 OBJECTIVE OF THE STUDY 6
1.4 SIGNIFICANCE OF THE STUDY 8
1.5 RESEARCH QUESTIONS 8
1.6 RESEARCH HYPOTHESES 9
1.7 CONCEPTUAL AND OPERATIONAL DEFINITIONS 11
1.8 ASSUMPTIONS 13
1.9 LIMITATION OF THE STUDY 14
CHAPTER TWO
LITERATURE REVIEW 15
2.1 SOURCES OF LITERATURE 15
2.2 INTRODUCTION 15
2.3 THEORETICAL FRAMEWORK 16
2.3.1 THE THEORY OF COGNITIVE DISSONANCE 17
2.3.2 THE THEORY OF SELECTIVE PERCEPTION AND INDIVIDUAL DIFFERENCES 18
2.4 SELECTED AND RELATED CONCEPTS THAT CHANGE THE UNDERSTANDING OF THE AUDIENCE PERCEPTION OF THE CREDIBILITY OF FOREIGN AND LOCAL NEWS ORGANIZATION 24
2.4.1 MEDIA CREDIBILITY 25
2.4.2 OBJECTIVITY AND MEDIA POWER IN
CRISIS PERIODS 33
2.4.3 SYCOPHANCY 42
2.4.4 COMMUNICATION TECHNOLOGIES 46
2.4.5 SUMMARY OF LITERATURE REVIEW 50
CHAPTER THREE
RESEARCH METHODOLOGY 53
3.1 RESEARCH METHOD 53
3.2 RESEARCH DESIGN 54
3.3 RESEARCH SAMPLE 54
3.4 MEASURING INSTRUMENT 55
3.5 DATA COLLECTION 56
3.6 DATA ANALYSIS 57
3.7 EXPECTED RESULT 57
CHAPTER FOUR
DATA ANALYSIS 59
4.1 INTRODUCTION 59
4.2 MORTALITY RATE 60
4.3 PRESENTATION OF FINDINGS 60
4.4 TEST OF HYPOTHESIS 68
4.5 INTERPRETATION AND DISCUSSIONS 75
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 SUMMARY 79
5.2 CONCLUSION 81
5.3 RECOMMENDATIONS 83
REFERENCES 85
QUESTIONNAIRE