THE IMPACT OF TELEVISION ADVERTISING ON NURSING MOTHERS: (A CASE STUDY OF BABY PRODUCTS

  • Type: Project
  • Department: Mass Communication
  • Project ID: MAS1560
  • Access Fee: ₦5,000 ($14)
  • Pages: 90 Pages
  • Format: Microsoft Word
  • Views: 206
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
ABSTRACT

The impact of Television Advertisement on Nursing Mothers cannot be over-emphasized.
The objectives of this research is to investigate if television is actually the most effective media of advertisement as many theorists have asserted and to determine whether baby products commercials they see on television could influence the buying habits of the nursing mothers.
In this study, the work has been grouped into the following sections.
Chapter one deals with the introduction, which exposes the history of advertising in the world and in the country.  It also deals with research problems, objectives, significance, definitions of terms, and limitations of the study.
In other words, chapter two covers the extensive review of related literature done by the researcher. This has to do with the views of experts and authors concerning the issue at stake.
Furthermore, chapter three deals with the research method, design population, sample, measuring instruments, data collection, data analysis and expected results.
The population was based on the urban and rural dwellers in Nsukka.
In chapter four, data collected through oral interviews and questionnaires were analyzed using percentage (%) method, tables were used in presenting the data.
Finally, chapter five deals with summary based on findings.  Also recommendations were made such that would be helpful to the manufacturers and advertisers of baby products.
 
TABLE OF CONTENTS
TITLE PAGEII
APPROVAL PAGEIII
DEDICATIONIV
ACKNOWLEDGEMENTV
ABSTRACTVII
TABLE OF CONTENTSIX

CHAPTER ONE
INTRODUCTION1
1.1BACKGROUND OF THE STUDY5
1.2STATEMENT OF THE PROBLEM12
1.3RESEARCH QUESTION14
1.4RESEARCH HYPOTHESIS15
1.5OBJECTIVES OF THE STUDY17
1.6SCOPE OF THE STUDY19
1.7OPERATIONAL DEFINITION OF CONCEPTS24

CHAPTER TWO
REVIEW OF RELATED LITERATURE25
2.1FUNCTIONS OF ADVERTISING34
2.2CRITICISMS OF ADVERTISING36

CHAPTER THREE METHODOLOGY
3.1RESEARCH DESIGN45
3.2RESEARCH POPULATION46
3.3METHOD OF SAMPLE SELECTION AND THE SAMPLE47
3.4INSTRUMENT USED IN DATA COLLECTION49
3.5ADMINISTRATION OF INSTRUMENT51
3.6METHOD OF DATA ANALYSIS51

CHAPTER FOUR
RESEARCH FINDINGS, PRESENTATION AND –
ANALYSIS OF DATA52

CHAPTER FIVE
SUMMARY, RECOMMENDATION AND CONCLUSION63
BIBLIOGRAPHY.76

THE IMPACT OF TELEVISION ADVERTISING ON NURSING MOTHERS: (A CASE STUDY OF BABY PRODUCTS
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Mass Communication
  • Project ID: MAS1560
  • Access Fee: ₦5,000 ($14)
  • Pages: 90 Pages
  • Format: Microsoft Word
  • Views: 206

500
Leave a comment...

    Related Works

    ABSTRACT The impact of Television Advertisement on Nursing Mothers cannot be over-emphasized. The objectives of this research is to investigate if television is actually the most effective media of advertisement as many theorists have asserted and to determine whether baby products commercials they see on television could influence the buying... Continue Reading
    ABSTRACT The impact of Television Advertisement on Nursing Mothers cannot be over-emphasized. The objectives of this research is to investigate if television is actually the most effective media of advertisement as many theorists have asserted and to determine whether baby products commercials they see on television could influence the buying... Continue Reading
    : (A CASE STUDY OF BABY PRODUCTS) ABSTRACT The impact of Television Advertisement on Nursing Mothers cannot be over-emphasized. The objectives of this research is to investigate if television is actually the most effective media of advertisement as many theorists have asserted and to determine... Continue Reading
    ABSTRACT This study centers on the study of exclusive breastfeeding among nursing mothers (A case study of the nursing mothers, in Enugu State College of Education Technical). The basic identified problem is that in spite of the importance of exclusive breast feeding, some nursing mothers are yet to adopt it. Therefore, the objective of this study... Continue Reading
    ABSTRACT This study centers on the study of exclusive breastfeeding among nursing mothers (A case study of the nursing mothers, in Enugu State College of Education Technical). The basic identified problem is that in spite of the importance of exclusive breast feeding, some nursing mothers are yet to adopt it. Therefore, the objective of this study... Continue Reading
    Abstract This project examines the  Impact of television advertising  in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have... Continue Reading
    Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly... Continue Reading
    Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly... Continue Reading
    THE IMPACT OF  TELEVISION  ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS BRAND PREFERENCE ABSTRACT The research provides an appraisal of the impact of television advertising of household products on consumers brand preference. It elucidate the nature of television advertising and consumer brand preference and the factors which determine... Continue Reading
    Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly... Continue Reading
    Call Us Get this work