ABSTRACT
This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point.
The major problems investigated was to determine whether actually manufacturing companies derive benefits by engaging sales promotions and other business incentives.
The primary objectives of this study was to find out the extent through which sales promotion can be used to improve sales.
The review of other related literature which was necessary for this study was made.. out of a population of three hundred workers of NBC PLC one hundred and seventy one was chosen as the sample size. The sample size was determined using the Taro Yamani Formula.
Survey research method was used because of its reliability in generating results and analysis. The data for the study was collected through the use of questionnaire. Data were presented in tables while analysis were according to research questions, however, the major statistical tool for analysis include, simple percentage, mean score and bar chart.
From the analysis carried out, it was discovered that NBC PLC, Enugu benefits from engaging in sales promotion and other business incentives.
The finding also reveals that the level of response from the customers and consumers of NBC PLC sales promotion include; the size of promotion, the audience participation requirement, type of promotion and ease of getting the offer.
The researcher recommends that NBC PLC should engage in extra marketing strategy to stimulate consumer patronage and rate of turn over for its survive the present economic competition such as strategy is sales promotion.
TABLE OF CONTENT
Title page
Certification/approval
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
INTRODUCTION
1.1Background of the study
1.2Statement of the research problem
1.3Purpose of the study
1.4Significance of the study
1.5Research questions and hypothesis
1.6Definition of term
1.7Assumption
1.8Scope and limitation of the study
References
CHAPTER TWO
REVIEW OF RELATED LITERATURE
2.1The meaning of sales promotion
2.2The objectives of sales promotion
2.3Sales promotional tools and its implications
2.4Advertising (the promotion effort)
2.5Summary of related literature review.
References
CHAPTER THREE
3.0RESEARCH METHODOLOGY
3.1Research method
3.2Research design
3.3Area of study
3.4Population of the study
3.5Sample and sampling technique
3.6Instrument of data collection
3.7Validation of the instrument
3.8Method of collection
3.9Method of data analysis
Reference
CHAPTER FOUR
4.0Data presentation and analysis
4.1Presentations of data
CHAPTER FIVE
5.0SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION
5.1Summary of findings
5.2Conclusion
5.3Recommendation
Bibliography
Appendixes.