TABLE OF CONTENTS
DECLARATION i
APPROVAL ii
DEDICATION iii
ACKNOWLEDGEMENT iv
TABLE OF CONTENTS v
LIST OF TABLES viii
LIST OF FIGURES ix
ABSTRACT x
CHAPTER ONE 1
1.0 Introduction 1
1.1 Background of the study
1.2 Statement of the Problem 2
1.3 General purpose of study 2
1.3.1 Specific objectives 3
1.4 Research Questions 3
1.5 Scope of the study 3
1.5.1 Content scope 3
1.5.2 Geographical scope 3
1.6 Significance of the study 3
1.7 Conceptual Framework 4
CHAPTER TWO 5
LITERATURE REVIEW 5
2.0 Introduction 5
2.1 Impact of social media on academia performance 5
2.2 Related Literature 6
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CHAPTER THREE .10
RESEARCH METHODOLOGY 10
3.0 Introduction 10
3.1 Research Design 10
3.2 Study population 10
3.3Samplesize 10
3.4 Sampling Techniques and Procedures 11
3.5 Data Collection Sources 11
3.5.1 Primary Data 11
3.5.2 Secondary Data 11
3.6 Data Collection Methods 11
3.7 Research Collection Instruments 11
3.7.1 Questionnaire 11
3.7.2 Interviews 12
3.8 Ethical consideration 12
3.9 Validity and Reliability 12
3.9.lValidity 12
3.9.2 Reliability 12
3.loDataAnalysis 13
3.11 Limitations to the study 13
CHAPTER FOUR 14
PRESENTATION, DATA ANALYSIS AND INTERPRETATION OF FINDINGS...14
4.0 Introduction 14
4.1 Demographic characteristics ofrespondents 14
4.1.1 Age of the respondents 14
4.1.2 Gender of the Respondents 15
4.1.3 Level of Education of the respondents 16
4.1.4 Level ofExperience 17
4.2 The causes of social media on academic performance in Rwampara County, Mbarara
District 18
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4.3 The nature of usage on students performance 20
4.4 The solutions to bad use of social media 22
CHAPTER FIVE 24
CONCLUSION AND RECOMMENDATIONS 24
5.0 Introduction 24
5.1 Conclusion 24
5.2 Policy Recommendations 25
5.3 Areas for Further Research 26
REFERENCES 27
APPENDICES 31
APPENDIX A: Questionnaire for respondents 31
APPENDIX B : WORK PLAN 34
APPENDIX C : BUDGET ESTIMATES 35
ABSTRACT Social media are web-based services that gives individual the opportunity to create either a public or semi-public profile within a bounded system, add a list of others to with they share a connection and view and transverse their list of connections and those made by others within the system. Therefore, this study was carried out with the aim of examining the impact of use of social media on students’ academic performance in Rwampara County, Mbarara District. In other to measure social media platforms a questionnaire was developed based on past literatures. The independent variables includes: time appropriateness, time duration, Nature of Usage, Health Addiction, Friend-People connection and security/privacy problems while the dependent variable was student academic performance. This research adopted cross-sectional and descriptive research design. It also employed the use of cross sectional survey method using survey questionnaires that contains 42 items with a Likert Scale (Disagree-i and 5 for Agree). The sample of 45 respondents was used from Rwampara County, Mbarara District schools was selected using convenient sampling method. The data collected was analyzed using description means and regression via SPSS 21. The Pearson’s correlation coefficients of four independent are correlated with student’s academic performance while two are not. However, using the regression analysis four variables is significant which include: causes, nature of Usage and solutions while Time duration and security/privacy problems are not significant. Thus considering the abnormal use of Social media platforms by students in Rwampara County, Mbarara District.