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Impact of Brand Positioning on Brand Equity. A Coca Cola Case Study. Adebola Oluwaseun

(Food Technology Project Topics & Materials)
  • Type: Project
  • Department: Food Technology
  • Project ID: FTE0157
  • Access Fee: ₦5,000 ($14)
  • Pages: 57 Pages
  • Format: Microsoft Word
  • Views: 167
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The scope of this study, is to evaluate the role brand positioning plays in the marketplace, acceptance of Coca Cola in Nigeria, especially in the cola segment.

The study would therefore,  be a local evaluation, as the largest non- alcoholic beverage company in the world, Coca Cola is sold in more than 200 countries and territories. 

Impact of Brand Positioning on Brand Equity. A Coca Cola Case Study. Adebola Oluwaseun
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Food Technology
  • Project ID: FTE0157
  • Access Fee: ₦5,000 ($14)
  • Pages: 57 Pages
  • Format: Microsoft Word
  • Views: 167

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