INFLUENCE OF BILLBOARD ADVERTISEMENT IN THE PROMOTION OF LUX SOAP

  • Type: Project
  • Department: Mass Communication
  • Project ID: MAS0353
  • Access Fee: ₦5,000 ($14)
  • Chapters: 5 Chapters
  • Pages: 50 Pages
  • Format: Microsoft Word
  • Views: 1K
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

ABSTRACT

This study examined the influence of billboard advertisement in the promotion of lux soap. Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. For the sake of the effectiveness of the result of this research, a critical review to related literature was made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. Findings showed that billboard advertising creates awareness of products and services; it influences consumers’ behavior on product and services in their choice of products and services selection. Billboard advertising also contribute to nation’s environmental beautification and economic growth. And that billboard advertising messages carry and reinforce electronic and print media messages. It is therefore recommended that outdoor advertising association of Nigeria (OAAN) should endeavor that locations where billboards are cited should be monitored to avoid billboard constituting problems. Advertisers should patronize billboard advertising because it is powerful and intrude on the passers-by consciousness. Billboard tends to function as reminder media.

INFLUENCE OF BILLBOARD ADVERTISEMENT IN THE PROMOTION OF LUX SOAP
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Mass Communication
  • Project ID: MAS0353
  • Access Fee: ₦5,000 ($14)
  • Chapters: 5 Chapters
  • Pages: 50 Pages
  • Format: Microsoft Word
  • Views: 1K

500
Leave a comment...

    Related Works

    CHAPTER ONE INTRODUCTION Background of the Study Communication is life and life is communication. Communication is ubiquitous, it is all around man. Man cannot do without communication in the society. It leads people from instinct to inspiration through various processes and system to enquiring command and control. The words of Schramm Roberts... Continue Reading
    (A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on product promotion in Enugu metropolis. To do this, we used survey research method to elicit the desired information from the sample produce. In this work we... Continue Reading
    (A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on Product Promotion, in Enugu Metropolis. To do this, I used survey research method to elicit the desired information from the sample produced. In this work I... Continue Reading
    (A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on product promotion in Enugu metropolis.  To do this, we used survey research method to elicit the desired information from the sample produce. In this work we... Continue Reading
    ABSTRACT The problem of this research work deals mainly on how billboard advertising can develop the print media. We know advertising revenue is one of the strongholds and pillars supporting the various print media and that without advertising revenue most print media houses will collapse especially private media houses. The research works... Continue Reading
    (A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on Product Promotion, in Enugu Metropolis.  To do this, I used survey research method to elicit the desired information from the sample produced. In this work I... Continue Reading
    ABSTRACT The aim of this research work is to find out the Effects of Billboard  Advertising on Product Promotion, in Enugu Metropolis.  To do this, I used survey research method to elicit the desired information from the sample produced. In this work I started the research problems, set the objective and significance of the study, communicated... Continue Reading
    ABSTRACT This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study. Three research questions were proposed to guide the study and they are: What is the effect of the use of female model on television advertisement? How do audiences perceive the use of female... Continue Reading
    C HAPTER ONE INTRODUCTION Background of Study Billboards have been used as an advertising medium for  more than a century and are still used today, even since Jared Bell  presented large cirus posters to the public in the public in the mid- 1800s, billboard advertising remains as a top medium for brand outreach. Billboard are the largest and... Continue Reading
    ABSTRACT The construction of soap cutting table, mould and cutters became inevitable as it’s importance in our industries and society could not be over emphasized. When one considers the money at hand, he decides whether to start from the primary production level or secondary... Continue Reading
    Call Us Get this work