ABSTRACT
This research work is a very crucial study for the entire Nigeria and to the EMENITE LIMITED in particular. The study was motivated by the necessity to ascertain the role of sales management in achieving profit objectives of firms in Nigeria especially Emenite Limited.
It is aimed at identifying the extent of satisfaction their customers derive in the management of their sales and to give recommendation which will lead to the solution to the problems if any exist.
Data collected from the company was analyzed using tables, frequencies, percentages and standard deviation where necessary to enable the reader make a long lasting satisfaction as a result of reading the manuscript.
Based to the hypothesis formulated, the researcher studied the senior and junior staff of the company who are relevant to the study.
Statistical formular were adopted to determine the sample size and also test the hypothesis formulated.
However, after a critical analysis of the data collected through questionnaire and oral interviews, it was discovered that sales management is the best method of positioning the company’s product in the market.
TABLE OF CONTENT
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENT
CHAPTER ONE
1.1 INTRODUCTION
1.2 STATEMENT OF THE PROBLEMS
1.3 OBJECTIVES OF THE STUDY
1.4 SIGNIFICANT OF THE STUDY
1.5 SCOPE OF THE STUDY
1.6 HYPOTHESIS
1.7 DEFINITION OF THE TERMS
CHAPTER TWO
LITERATURE REVIEW
2.1 MEANING OF SALES MANAGEMENT
2.2 THE ROLE OF SALE MANAGEMENT TO ORGANISATION
2.3 IMPORTANCE OF SALES MANAGEMENT TO ORGANIZATION
2.4 MANAGEMENT OF SALE OPERATIONS
2.5 PERFORMANCE EVALUATION OF SALE FORCES
2.6 BRIEF HISTORY OF THE COMPANY/PROFILE
CHAPTER THREE
3.1 DESIGN OF THE STUDY
3.2 SOURCE OF DATA COLLECTION
3.3 POPULATION OF THE STUDY
3.4 DETERMINATION OF SAMPLE SIZE AND IT’S SELECTION
3.5 LIMITATION OF THE STUDY
CHAPTER FOUR
4.1 PRESENTATION AND ANALYSIS OF DATA
4.2 HYPOTHESIS AND IT’S TEST
CHAPTER FIVE
5.1 SUMMARY, RECOMMENDATION AND CONCLUSION
5.2 SUMMARY OF FINDINGS
5.3 RECOMMENDATIONS
5.4 CONCLUSION
BIBLIOGRAPHY
APPENDIX