ABSTRACT
The purpose of this study is to determine and effective corporate image management as a strategy for enhancing profitability. In Phinomar Ltd Ngwo, and FBN PLC Enugu.
In carrying out the study, care was therefore taken to ensure that relevant and adequate data were collected and analyzed. Thus, the research obtained such data from primary and secondary sources.
The research method in which the sample was selected through statistical formular and random sampling. The data collection instrument included questionnaire interview and observation as well as library after analyzing the data the following findings were made, the existing corporate image management at phinomar and FBN Enugu is not effective, thus derive from expectation.
Communication is glossily inadequate this does not favour the companies, it therefore hindered profitability, it was also discovered that link between management and workers is very poor. After this series of findings some recommendation were made.
- Public relation effort should be improved upon.
- Corporate image management is very essential for enhancing company profitability.
- Communication should be made adequate so as to suit the general public, for profitability.
- I accept every omission and mistakes therein.
TABLE OF CONTENTS
Title Page ii
Approval Page iii
Dedication iv
Acknowledgement v
Abstract vi
Table of Contents vii
CHAPTER ONE
1.0 Introduction 1
1.1 Background of the Study 1
1.2 Statement of the Problem 5
1.3 Purpose of the Study 7
1.4 Significance of the Study 9
1.5 Definitions of important terms 9
1.6 References 15
CHAPTER TWO
2.0 Literature Review 16
2.1. Meaning and History of Corporate
Image Management 16
2.2 Different Views and Opinions about Corporate
Image Management and Organizational
Profitability 23
2.3 Different Approach to Corporate
Image Management 26
2.4 Method of studying the Problem 27
2.5 Corporate Image Management at
First Bank Plc. Enugu 28
2.6 The Management Structure Of FBN Plc 30
References 32
CHAPTER THREE
3.0 Data Presentation 33
3.1 Analysis of Data 34
3.2 Recommendation 35
3.3 Conclusion 37
3.4 References 39
Bibliography 40