Explore Project Topics on: Impacts of sales promotion strategies on organisation performance
Related Works
Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives. Sales promotion became an essential motivating factor... Continue Reading
(A Case Study of Nigeria Bottling Company Plc.) ABSTRACT In spite of the numerals sales promotion techniques available to many organizations, it is important to note that many organizations have not yet appreciated how to effectively and efficiently utilize these sales promotion techniques... Continue Reading
PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGEIRA: A CASE STUDY OF ZERTECH NIGERIA LIMITED, MAYA ABSTRACT Promotion can be seen as a process or means of communication, and it has played an important roles in business organization because an organization that does not communicate itself to the public is far from... Continue Reading
ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer... Continue Reading
(CASE STUDY OF FIRST BANK OF NIGERIA PLC: IGANMU BRANCH) ABSTRACT This research work was carried out to determine the Impact of Information and Communication Technology on Banking Industry and First Bank of Nigeria Plc. (Iganmu Branch) has been used for the... Continue Reading
- Type:Project
- ID:BAM1067
- Department:Business Administration and Management
- Pages:80
ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer... Continue Reading
ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer... Continue Reading
ABSTRACT The purpose of this research is to investigate into the impact of motivation on productivity of employees . This research was carried out in Ho Branch of Gemini Life Insurance Company where 27 respondents made up of all employees were selected to complete a questionnaire asking them to indicate the level of importance attached to listed... Continue Reading
ABSTRACT The purpose of this research is to investigate into the impact of motivation on productivity of employees . This research was carried out in Ho Branch of Gemini Life Insurance Company where 27 respondents made up of all employees were selected to complete a questionnaire asking them to indicate the level of importance attached to... Continue Reading
ABSTRACT The analysis of research on impact of sales promotion on organizational performance. (A case study of Nigeria bottling company (NBC plc, coca cola Onitsha plant. revealed that the study is relevant in that it seeks to identify the role sales promotion plays in... Continue Reading
(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC 9TH MILE CORNER) ABSTRACT This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major... Continue Reading
- Type:Project
- ID:MAS0106
- Department:Mass Communication
- Pages:81
ABSTRACT Sales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from customers, middlemen or company’s sales force, t is the name that is applied to special kinds of sales accelerating... Continue Reading
ABSTRACT A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed sales promotions by most beverage industries such as Nigeria Bottling Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria Plc., etc. Beverage industry such as NBC Plc. uses... Continue Reading
- Type:Project
- ID:ACC2133
- Department:Accounting
- Pages:20
ABSTRACT A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed sales promotions by most beverage industries such as Nigeria Bottling Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria Plc., etc. Beverage industry such as NBC Plc. uses... Continue Reading
- Type:Project
- ID:ACC3198
- Department:Accounting
- Pages:20
15.
THE EFFECT OF SALES PROMOTION ON SALES VOLUME A CASE STUDY OF VITAFOAM COMPANY IN ENUGU METROPOLIS
ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis. The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading
16.
THE EFFECT OF SALES PROMOTION ON SALES VOLUME A CASE STUDY OF VITAFOAM COMPANY IN ENUGU METROPOLIS
ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis. The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading
(A CASE STUDY OF 7UP BOTTLING COMPANY PLC, ABA) ABSTRACT This study is on the impact of sales promotion on sales of soft drinks in Nigeria. A case study of 7up Bottling Company Plc Aba Depot. One of the major problems addressed was due to the low amount of money invested by the... Continue Reading
ABSTRACT The research study on the effect of sales promotion on the sales of mobile phone lines (A study of MTN lines) The purpose of the study is to investigate the sales promotion in the sales of mobile phone lines MTN in Owerri Metropolis. The purpose is also to Know if customers appreciate the incentive used fro sales promotion. This... Continue Reading
ABSTRACT This research work is on the effect of advertising and sales promotion on sales volume. It is aimed to provide the opportunity of determining the effect of advertising and sales promotion in the affairs of Nigeria Breweries Plc. And by extension in that of the beer industry in Nigeria. Advertising and sales promotion are very important... Continue Reading
- Type:Project
- ID:BAM1049
- Department:Business Administration and Management
- Pages:65
ABSTRACT The study is a descriptive survey designed to examine sales promotion management and organizational performance. A total of sixty-five respondents were selected from Guinness Nigeria Plc in Benin City,Edo State to form a sample size. A test and retest method was used to determine the reliability of the questionnaire items.... Continue Reading
- Type:Project
- ID:BAM2228
- Department:Business Administration and Management
- Pages:84
ABSTRACT The study is a descriptive survey designed to examine sales promotion management and organizational performance. A total of sixty-five respondents were selected from Guinness Nigeria Plc in Benin City,Edo State to form a sample size. A test and retest method was used to determine the reliability of the questionnaire items. ... Continue Reading
- Type:Project
- ID:BAM4241
- Department:Business Administration and Management
- Pages:85
The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunication industry all over the world is very rapid as one innovation replaces another in a matter of weeks. A major breakthrough is the wireless telephone system which comes in... Continue Reading
ABSTRACT The problem of this research work deals mainly on how billboard advertising can develop the print media. We know advertising revenue is one of the strongholds and pillars supporting the various print media and that without advertising revenue most print media houses will collapse especially private media houses. The research works... Continue Reading
- Type:Project
- ID:MAS0367
- Department:Mass Communication
- Pages:50
ABSTRACT This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major problems investigated was to determine whether actually manufacturing companies derive benefits by engaging sales promotions and other business incentives.... Continue Reading
- Type:Project
- ID:MAS0981
- Department:Mass Communication
- Pages:82
ABSTRACT This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major problems investigated was to determine whether actually manufacturing companies derive benefits by engaging sales promotions and other business incentives.... Continue Reading
- Type:Project
- ID:MAS1704
- Department:Mass Communication
- Pages:82
THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI) ABSTRACT This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede, Owerri) and contains five chapter in order to... Continue Reading
THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI) ABSTRACT This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede, Owerri) and contains five chapter in order to... Continue Reading
Abstract The business environment has become very competitive in the 21st century due to the growth in technology, infrastructure and access to information around the globe. This has made the environment very complex and consumer preferences keep changing because of the low switching cost in the market. Due to this increasing demand of consumers... Continue Reading
IMPACT OF SALES PROMOTION ON BUYINGDECISION (A CASE STUDY OF GLOBACOM NIGERIA LIMITED) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY After the advent of industrial revolution, machines were introduced into the production system to boost the production of goods and services and this brought about large number of goods available... Continue Reading
Abstract The business environment has become very competitive in the 21st century due to the growth in technology, infrastructure and access to information around the globe. This has made the environment very complex and consumer preferences keep changing because of the low switching cost in the market. Due to this increasing demand of consumers... Continue Reading